Frameworks for Compelling YouTube Content Layouts

How to structure YouTube videos

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

Why is structuring your video important?
How should you structure YouTube Video Content?
Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

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### Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Seamless Integration: Tailor-Made YouTube Shorts Images Made Easy

YouTube is one of the most popular social media platforms getting popular with new features day by day. We all are aware that recently YouTube has come up with a concept of YouTube shorts which is a short form of a video to create short, catchy content to deliver an amazing experience. One of the factors to increase your views is to improve your video thumbnails. YouTube shorts thumbnail plays a huge role in creating an appeal to the audience.

Thumbnails for YouTube shorts catch the attention of potential viewers and make them click on the play button and watch your video content.

Let’s find how to create YouTube short thumbnails in an easy manner:

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

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Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out