From Bland to Brilliant: Transform Your YouTube Channels’ Image

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Richard Bennett

Oct 26, 2023• Proven solutions

Free Channel Art Templates are an important resource for creators. It can be extremely difficult challenging to build channel art from scratch if you don’t have any graphic design experience. aren’t an artist or a graphic designer.

We’ve listed two types of resources in this article: templates and backgrounds you can download, and banner makers which have templates you can customize.

Free Channel Art Template Downloads
9 Banner Makers with Free Channel Art Templates

Touch Up YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. You can use it to create YouTube thumbnail, or banner easily with the templates and then take a snapshot from the video .

Part 1: Free Channel Art Template Downloads

In this section you’ll find 3 sites where you can download free YouTube banners.

1. YouTube Channel Art Templates from Filmora

You can find 50 free YouTube banner templates right here on filmora.io. There are 10 different categories including popular channel types like makeup and gaming.

You have two options for every template: PSD and PNG. If you have Photoshop you’ll be able to edit the PSD file and, if you don’t, you can use the PNG as your banner background when you build your channel art in a free online program like Canva.

2. Behance

Behance is a gallery of creative visual works. There is a very large collection of art you could repurpose for your channel art, but some creators on the site have also created graphics specifically to be used as YouTube banners.

Here are some channel art galleries on Behance: Ej / Vritra , Austin Evans

You can download PSD files from Behance and edit them in Photoshop. There isn’t a PNG or JPG option for people who don’t have Photoshop, though.

In order to download the templates you’ll need to hover your cursor over the Photoshop icon, and then click ‘Download Now’ when it appears. You’ll need to make an account before you can download.

3. YourTube

With over 500 templates available, YourTube has the largest selection on this list. They have every style you can think of, from minimalist to video game themed.

The site is run by two web designers who make the money they need to maintain the site from the few premium/paid options available (although the vast majority of templates are free).

Most of the templates are JPG backgrounds which you will need to add your own text to.

In this section you’ll find 9 YouTube channel art makers.

1. Wondershare PixStudio

Wondershare PixStudio has special features to remove the image background. With a single click, you can quickly remove the image background, and use your image with more flexibility. Just payment of $7.99 per month to use the features.

2. Adobe Spark

To edit the templates available through Adobe Spark, just click on the resources in the template and then click on the images/fonts/etc you want to substitute in. Resources like filters are also very accessible.

Everything you do in Spark starts with clicking on an element in the template. You won’t see all of the menus at once, just the ones related to the element you’ve selected (i.e. the background image or the text).

The only downside of Spark is that free downloads include a watermark. The silver lining is that that watermark is small and located in the bottom-right corner, meaning that it won’t show up for viewers watching your channel on either computers or mobile devices.

Note: for some reason when you click ‘Create your YouTube channel art’ it will load a thumbnail template instead of a banner template. Click Resize in the side menu to switch to channel art or your exported image won’t be big enough.

3. BeFunky

This is a graphics creator that doubles as a banner maker. You’ll need to enter BeFunky’s ‘Designer’ tool in order to find the channel art templates under ‘Social Media Headers’ and ‘YouTube’. There’s actually only 1 free channel art template, but it is a very standard channel art layout which you can customize with your own images.

4. Canva

Canva is one of the most popular free channel art makers. It is an easy to use, drag and drop, program that will automatically resize images to work in the spaces you drag them to. It has great free resources like stock photos. Some resources are paid ($1), but many are free.

The templates on Canva do tend to include paid resources, but it’s easy enough to swap them out with free resources or your own images.

5. Crello

Crello offers 10 examples free channel art templates through their blog, and you can even edit the templates right on the site.

Crello is an easy to use visual editor created for social media and marketing, meaning that it was made to be easy for non-designers to jump into. Beyond the free templates and text options, however, most of their stock photos and backgrounds cost $1. To use Crello for free you either need to use the default images, or upload your own.

6. Design Wizard

This is another program with a small number of free templates that you can make almost anything out of through customization. One of the most useful features of design wizard is that it will show you the ‘safe zone’ – the area of your banner that will show up on any device screen – so you can design with that in mind.

Remember to delete the safe zone marker before you export.

7. Fotor

Another graphics program with free templates for YouTube channel art. Fotor is easy to use – perhaps the easiest program on this list to use. In the ‘background’ tab you don’t even have to drag and drop, you just click on the element in your template and then click on what you want to replace it with. You can even load in your own images.

There are paid options in Fotor which will add a watermark to your design unless you upgrade to their paid service, but there are enough free options to satisfy most creators.

8. Snappa

If you want to get something made fast, Snappa can do that. Just find YouTube Channel Art under Headers and choose one of the free templates (there are a lot). Then it’s just a matter of swapping out the elements in the template with ones that suit your channel and clicking download.

Snappa shows you the safe areas for different devices while you edit.

9. Visme

Visme provides 50 free channel art templates you can edit through their online graphics service. The banner maker is a big more complicated than some of the other makers on this list (it has a lot of options that are more for marketers than YouTubers, which weighs it down a bit), but the free templates are great and you can upload your own images to use with them.

How did you make your banner? Did you use a channel art template?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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"[New] 2024 Approved From Bland to Brilliant Transform Your YouTube Channels' Image"

From Bland to Brilliant: Transform Your YouTube Channels’ Image

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Bad Branding Causes Mistrust

What is YouTube Branding?

How to Start Branding Your YouTube Channel?

How Is Your Channel Different From the Others?

Pick a Unique and Memorable Name

Picking an Icon

Create Video Thumbnails That Stand Out

Designing Your Icon, Thumbnail, and Channel Art

How to Make Your Visuals Consistent?

But Branding Is Not Designing, It’s A Feeling

Inserting A Watermark

Coming Up With A Catchphrase

Final Thoughts On YouTube Branding

Jumpstart Your Video Projects: Access Free, Stunning Banner Templates

Free Banner Templates & Makers for YouTube

Richard Bennett

Touch Up YouTube Videos with Filmora

Part 1: Free Channel Art Template Downloads

1. YouTube Channel Art Templates from Filmora

2. Behance

3. YourTube

Part 2: 9 Banner Makers with Free Templates

1. Wondershare PixStudio

2. Adobe Spark

3. BeFunky

4. Canva

5. Crello

6. Design Wizard

7. Fotor

8. Snappa

9. Visme