From Clicks to Cash: How Jake Paul Leveraged YouTube

Jake Paul’s YouTube Success Story - All You Need to Know

Richard Bennett

Oct 26, 2023• Proven solutions

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.

![Jake Paul and Disney](https://images.wondershare.com/filmora/article-images/Jake Paul disney-tubefilter.com.jpg)

Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Step-by-Step iDevice Guide for YouTube Video Upload

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

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Detailed tutorials provided by the official channel

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Initially, iOS users had the option to load videos directly to YouTube via the tap-to-upload feature. However, this option is missing in the recent iOS devices versions. Therefore, many users search for possible ways to post a video on YouTube from iPhone. For this, you have to put some considerations into place before moving on. The video title length should not exceed 100 characters, while the description is maintained at 5,000 characters. Also, ensure the video length doesn’t exceed 15 minutes. Let’s roll out the best ways to upload your videos and make that big catch on subscribers.

How to upload a video to YouTube from iPhone or iPad

Are you ready to start on that big adventure and share your videos on YouTube? Follow these steps to learn how to upload a video to YouTube from your iPhone.

Method 1: Upload using the YouTube iOS app

Using the YouTube app is the simplest way to upload your YouTube videos. The YouTube app should be installed on your iOS device.

Step 1. Launch the YouTube app on your device, then sign in to your account. If you don’t have an account yet, you will need to “Sign up” for a new one before continuing the upload process.

Step 2. Click on the “+” icon found at the bottom of the screen.

Step 3. Then choose the “Upload a video” option from the populated list of options.

Step 4. Check out the pop-up that appears and “Allow access” to it.

Step 5. Edit your video to your preference by trimming or cropping as you desire. Then click on the “Next” option.

Step 6. Add “title and description” to your video. Remember, the title should contain less than 100 characters and the description no more than 500 characters.

Step 7. Then set the visibility mode as “Public” to enable you to share your video over the internet.

Step 8. Click on the “Upload” button to finally upload your video to YouTube.

Method 2: Upload using Photo App

The Photo App has a “Share” option that you can use to upload your videos to YouTube. Here is the guide.

Step 1. Go to your iOS device and tap on the “Photos” app.

Step 2. Then tap on the “Videos Folder” to locate the video you wish to upload to YouTube.

Step 3. Next, tap on the video that you want to upload.

Step 4. Then tap on the “Share” icon located at the bottom left of your iOS device screen.

Step 5. You’ll then access a “Share” menu from where you have various share options for your video.

Step 6. Choose the “YouTube” option to continue to share your video there. At this juncture, ensure you have logged in to your Google Account.

Step 7. You need to provide a “Title” and “Description” of your video. Then go to the “Privacy” Options and make your video “Public.”

Step 8. Finally, tap on the “Publish” tab found at the top-right corner of your screen to make your video viewable by the public.

Method 3: Upload video to YouTube using Safari

Safari is another alternative method to upload a video to YouTube.

Step 1. First, go to “youtube.com” on Safari and sign in.

Step 2. Then tap on the “account” icon at the top right side of the screen.

Step 3. Hit on the “Upload” icon and wait to be redirected to the YouTube Studio desktop site.

Step 4. Click on the “Select Files” option.

Step 5. Choose the video you wish to add to YouTube from the “Photo” library and tap on the “Add” button.

Step 6. Add your video’s “title and description” and hit the “Next” button.

Step 7. Tap on the “Next” button once more to go to the “Visibility” page.

Step 8. Select the “Public” option to upload your video to the public.

Why your phone doesn’t post videos to YouTube

Despite learning how to upload to YouTube from iPhone, you may be perplexed to realize that your phone refuses to post videos to YouTube. What could be the reason?

1) YouTube issues

In most cases, the problem doesn’t arise from your phone but from YouTube. This streaming app may also experience some hitches along the way. Remember that even if your phone sync with your YouTube account to upload videos from the “Camera Roll,” YouTube isn’t managed from the Camera Roll but the YouTube app directly. You can solve the issue by signing out of your YouTube account and signing back in.

2) Connection Strength

Some videos may appear quite large and cause a time-out during the upload process. Check your Wi-Fi or internet connection strength to determine if it needs a boost or wait until the streaming strength is strong for a quick upload. Test your internet speed by searching “internet test speed” on Google. Then click the “Run Speed Test” in the search box. A window will open and give you an estimate of the Mbps that your connection is operating at. If too low, switch to other alternatives.

3) Verify your YouTube account

Verifying your account will help you to enjoy YouTube’s full features. It’s then that you’ll manage to upload videos without any drawbacks. Also, that’s when you’ll manage to upload longer videos that go beyond the 15-minute duration.

4) Pay attention to the video size

There is a limit for videos to post to YouTube. If it is too large or long, the upload will cancel before completion.

5) Be patient

YouTube can save your partial upload for 24 hours. So, you can continue to upload from where you left. Learn to be patient as there could be a surge of user traffic, especially during evenings.

Make your YouTube video better with Filmora

Good video quality will make you go miles ahead of your marketing gig. You can use Filmora mobile application to make your videos look better before uploading them to YouTube. This intuitive video editing app has advanced features and several ways to compose creative videos.

Stunning video effects that let you add animated text to video
Easily record your voice-overs with its perfect sound effects
Split functionality that allows you to slice your video footage into two or more separate video clips
Playback your clips in reverse and adjust the speed for fast or slow motion
Select the best aspect ratio for your video
Advanced camera to create emoji selfies and other video beautification
Directly share your videos to social media sites like YouTube and Facebook.

Check out the steps to edit your video with Filmora on your iOS device

Step 1. Download and install Filmora
For iOS devices, go to the “Apple Store” to download and install the app. Also, allow it to access your videos, camera, and pictures in the process.

Step 2. Import video
You may already have a video in your library that you wish to upload to YouTube. Nonetheless, you can shoot a video afresh to add. To shoot one, you need to settle on a topic before recording and downloading other images you may need. Ensure you watch what you are filming and use adequate lighting during the shooting process.

Next, begin to import your video file. Just open the application and select the “Create new video” option. Then choose the “Video” icon and select a folder that contains the video to be added. Hit the “Add” button from the bottom right corner.

Step 3. Edit video
Filmora has several editing features to make your video better. Use the “Edit tools” feature to turn your video into an impeccable piece. Easily add filters, adjust the speed, or create subtitles, among other functions. You can also split, trim, or delete the unwanted clip parts.

It is important to add a title and description to your video. Just use the “Titles” button to add the title. Other precepts that you can add include transitions, sound like voice-over,

Step 4. Export and share
You’ve just finished creating and editing your video. Click on the “Save” tab and let the application export your video. Then select the “Save to Camera Roll” option to save the video to your iPhone. Finally, you can upload and share the video directly to your YouTube account.

Conclusion

● However, it appears to be a difficult task; you must have found relief after going through these procedures. You don’t need prior knowledge on how to upload a video to YouTube from your iPhone. Several options are at your disposal. You can use the Safari, YouTube app, or the Photo app to upload your videos. The better part is that you can create top-notch videos with Filmora. This mobile video editing app has a lot to offer, ensuring quality content.