From Novice to Expert: Mastering Video Identity on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

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How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying to invent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Beauty Vlogs From Basics to Brilliance: Launching a YouTube Channel

How To Be A Beauty Guru on YouTube: Beauty Vlogger Set Up

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett