From Startup to Stardom with YouTube SEO Basics

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Infographic: Efficient Video Marketing for Smalls

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Eaxpv Info

"[New] 2024 Approved From Startup to Stardom with YouTube SEO Basics"

From Startup to Stardom with YouTube SEO Basics

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Infographic: Efficient Video Marketing for Smalls

Richard Bennett

Reasons to Use Videos for Product or Brand Promotion

The Perks of Unique Content

Eaxpv Info

"[New] 2024 Approved From Startup to Stardom with YouTube SEO Basics"

From Startup to Stardom with YouTube SEO Basics

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Part 1: Research Your Topic and Competitors

Step 1: Find Related Videos

Step 2: Find Keywords

How to Read Keyword Suggestions

Step 3: Write Title

Step 4: Write Description

Step 5: Write Tags

Part 2: Make The Best Darn Video Possible

Step 6: Plan and Film the Hook

Step 7: Film B-Roll

Step 8: Encourage Viewers to Engage in Video

Step 9: Design a Thumbnail

Part 3: Publishing With Attention to Optimization

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

Step 12: Add Video to Playlist

Infographic: Efficient Video Marketing for Smalls

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Reasons to Use Videos for Product or Brand Promotion

The Perks of Unique Content

Social Media as Means of Reaching Larger Audiences