From Virality to Value: Gauge Your Content Against Competing Craftsmen

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Unveiling the Swift-Growing YouTube Sources for Inspiration

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During the pandemic, more people tend to spend their time on YouTube watching educational and entertaining videos and other content. As the competition grows, there are so many fastest-growing YouTube channels of 2020 and the fastest growing YouTube channels of 2021. Finding videos on YouTube is now done more efficiently and faster with YouTube’s advanced algorithm; users can now search for channels that match their goals and interest, which makes YouTube ahead of other social media platforms.

Creating high-quality and unique content can help you rank among the fastest-growing YouTube channels in 24 hours in your niche. So, let us know how to become the fastest-growing YouTuber below.

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Part 1: Top 10 Fastest-Growing YouTube Channels in 2021

This part will look at the ten fastest-growing YouTube channels to inspire you in 2020-2021.

1. Kati Morton

Total Subscribers: 1.13M

97,705,139 views

One of the fastest-growing YouTubers with a niche in well-being and mental health, Kati Morton started her YouTube channel on December 22, 2011. She is a perfect example of using your expertise or skills to reach a wider audience.

2. Kim oro

Total Subscribers: 5.23M

1,601,797,873 views

Another fastest-growing YouTube channel of 2021 is that of Kim Oro, whose niche is on contemporary social issues. She started her YouTube channel on February 25, 2021, and in a short time, she has gotten a considerable number of fans.

3. Inventor 101

Total Subscribers: 3.66M

777,410,723 views

Inventor 101 joined YouTube on August 27, 2018, and whose channel is for those with everyday life hacks and who like to get crafty.

4. Topper guild

Total Subscribers: 4.72M

5,753,355,826 views

Topper guild started on July 09, 2014, and accepted the new rule for the game. He is also a popular tiktoker with over 27M followers. He started using the new YouTube feature #short also on TikTok, which also helped him acquire lots of followers.

5. Cocomelon

Total Subscribers: 124M

115,961,215,058 views

Cocomelon is a kid channel that started on September 01, 2006, and brings new nursery rhymes in 3D songs and videos in an accessible and fun way.

6. Imkavy

Total Subscribers: 2.98M

4,346,497,363 views

Imkavy is a fitness YouTube channel that started on November 11, 2015. She created her first #short videos, which gave her over 1 million views, and later posted short videos mixing them with regular fitness content.

7. Urban Gardening

Total Subscribers: 1.39M

137,528,129 views

Urban Gardening by Mohit Kumar Singh Rajput from India joined on November 17, 2016, and functions according to its name. It is an individual passion project rather than for business with lots of how-to ideas and tips, which encompasses why it is the fastest-growing YouTube channel in 24 hours.

8. Ilysm Nails

Total Subscribers: 1.07M

1,434,034,566 views

Ilysm Nails is a creative nail artist who joined YouTube on May 08, 2020, during the Covid-19 lockdown. She also used #short in her videos which gave her many views, making her the fastest growing YouTuber.

9. 5-Minutes Crafts Recycle

Total Subscribers: 10.4M

5,119,058,541 views

5-minute crafts recycle joined YouTube on June 07, 2019, is channel is focused on Do-it-yourself (DIY) and started using #short in 2021, which gave it more views.

10. Hello Seven

Total Subscribers: 4.5K

168,721 views

Hello Seven joined YouTube on January 19, 2012, and focuses on training women to create wealth. Her membership community and business coaching are shown on her YouTube channel.

Part 2: Tips for Boosting Your Channels Fast in 2022

Starting a YouTube channel is one thing, and pushing it to go viral is another and can be pretty tricky. This section of the article will give you a step-by-step guide on boosting your YouTube channel quickly and becoming the fastest growing YouTube channel of 2021 and 2022.

Tip 1: Plan Your Content and create a good YouTube description that clearly states what your channel has to offer and who you are to your viewers.

Tip 2: Upload your YouTube channel icon, logo, or profile picture, and also make sure you have the right equipment to be used.

Tip 3: Another tip to become the fastest growing YouTube channel is to commit yourself to a particular schedule and get inspiration from other sources by listing down your ideas and getting videos from other YouTubers.

Tip 4: Start by editing your videos using a simple video editor like Wondershare Filmora. This does not necessarily boost your content but helps you create good, engaging content.

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Tip 5: optimize your videos and use good thumbnails by using adequate long-tail keyword variations, target keywords, and synonyms. Also, use a good hashtag (#) to reach a wider audience and build your network.

Tip 6: Connect with Your Viewers, Ignore All the Negative Comments, and push for Subscriptions by asking your viewers to subscribe and post engaging content to retain visitors.

So, these were the tips, which, if you follow, can make you the fastest growing YouTuber.

Part 3: FAQs about Fastest Growing YouTube Channels

Let us now move on to some user questions on the fastest-growing YouTube channels.

1. Who is the fastest 1 million YouTuber?

In January 2021, jennierubyjane a channel owned by Jennie Kim, a member of Blackpink (kpop girl group), got 1 million subscribers within 11 hours.

2. Who is gaining the most subscribers?

PewDiePie is gaining the most subscribers, with 111M subscribers in 2021.

3. Which YouTuber lost the most subscribers in 24 hours?

As a result of her dispute with a fellow vlogger, make-up expert James Charles was the first YouTube personality to lose a million subscribers in 24 hours.

Conclusion

Thus, if you were looking for the fastest growing YouTube channels to inspire you this 2021, this article has saved you the stress. Now, you can help yourself by analyzing and breaking down the various channels. It will help you get cues about ways to boost your channel in 2022 to become the fastest-growing YouTuber.

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Creating high-quality and unique content can help you rank among the fastest-growing YouTube channels in 24 hours in your niche. So, let us know how to become the fastest-growing YouTuber below.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

100 Million+ Users
150+ Countries and Regions
4 Million+ Social Media Followers
5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

* Secure Download