From Zero to Hero: Crafting an Authoritative Online Self

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

Your Brand is Your Unique Message
The Elevator Pitch
How to Start Building Your Brand
Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying to invent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Boost Your Views with Premium YouTube Rank Watchers

Make Quality YouTube Video with Wondershare Filmora

An easy and powerful video editor for YouTube Video

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

As the second-largest search engine on the internet, people watch over one billion hours of content on this platform every day. This video-sharing platform has more than 2 billion active users, meaning it has the potential to increase brand awareness and boost your business. More than 92% of marketers surveyed stated videos play a crucial role in their marketing strategy. Rank tracking is essential if you want to achieve the top rankings on YouTube.

Why Do We Need to Check YouTube Ranking?

Allows You to Know if Your Videos Are Performing Well

The main goal of most users is to rank number one on search results. So checking your rank position will help you know if your videos appear on YouTube and Google’s top results. Most users watch videos on the top of search results. For this reason, if you are not ranking at the top of search results, you will miss out on traffic.

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Allows You to Know if Your Videos Are Performing Well

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Help You See Your Progress

Knowing that you are appearing on the top search results is a clear sign that you have optimized your video titles, description, and content for the right keywords. In turn, more people will view your videos, and your channel will gain more subscribers.

Allows You to Change Your Low Ranking State

If you are ranking low, you will know that you need to enhance user experience and optimize your content for relevance. You will change your content and ensure it is engaging and suitable for your target audience.

Question: What will affect the ranking of your YouTube video?

Some of the things that can affect the ranking of your YouTube videos include the quality of your content. If your video is large and not optimized for mobile devices, this can also affect your rank on search results.

Make Quality Video with Wondershare

Use Filmora to ensure your videos are high-quality and engaging. This video editing tool helps you make amazing videos that will keep your audience coming back to your channel for more content.

The software has features like color grading, customizable effects, and keyframe-based animation. You can include text and voice-overs. Additionally, the software allows you to remove video “noise.” The best part is: Filmora offers editing support for videos with 4K resolution.

You can use the software to increase the quality of your video and audio. Filmora also allows you to crop and decrease the size of your video to ensure users can watch them on their mobile devices.

Top 8 YouTube Rank Tracker

1. Geo Ranker

This YouTube video rank checker is a cost-effective solution that allows you to monitor your domestic and international rankings. Geo Ranker has over 30 different filters; it gives you the ability to pinpoint your targeted keywords in multiple languages and capture keywords for YouTube videos.

You can also monitor competitors’ backlinks, view top-performing YouTube videos, manage YouTube accounts, and much more. Best of all, it comes with a keyword suggestion tool to ensure you target the right keywords that people are searching for.

2. Rank Ranger

Rank Ranger is another popular YouTube video rank checker that allows users to monitor their rankings against competitors domestically and internationally. This tool provides the user with insight into their competitors’ rankings, views on how many clicks they are getting on their videos, and the ability to see where it counts towards your monthly statements. It also allows you to monitor one or more channels at once, set daily email alerts for new rankings, generate custom reports on keywords/videos for clients, and export to CSV.

3. VidIQ

Founded in 2011 by Todd Troxell and Rob Sandie, VidiQ is a SaaS product that allows you to monitor your rankings and see if you are doing the right thing. You can also use the tool to research keywords, view top-ranking videos in specific locations or globally, and compare your video against competitors’ videos. Additionally, this YouTube video rank checker allows you to view the number of times people clicked your video and identify if new keywords are becoming popular.

4. Link Assistant

Link Assistant comes with all the bells and whistles you would expect from a well-rounded YouTube rank checker. These include ranking data across multiple regions, custom reports, backlink checker report for your videos, keywords suggestion tool to drill down into specific search terms, and exporting to CSV.

5. Tube Buddy

Tube Buddy is a Chrome and Safari plugin that allows you to monitor your rankings against competitors. This YouTube rank checker also gives you the ability to track mobile views and likes on your videos. Additionally, you can find top-ranking videos for targeted keywords and get video insights such as estimated views, keyword rankings, preferences, and dislikes for any video on YouTube.

6. AccuRanker

With offices in Denmark, the UK, and the U.S., AccuRanker is an award-winning YouTube rank checker. With a user-friendly interface, analyzing and understanding your up-to-date rank tracking data on AccuRanker is a breeze.

After every 24 hours, you can check updated rankings. You can also refresh this tool on-demand any time you want to check how your keywords are ranking.

Moreover, this YouTube rank checker works with a range of third-party integration, meaning you can track everything from anywhere using any device.

7. YTCockpit

With this YouTube video rank checker, you can find keywords with a decent amount of search volume. Also, YTCockpit tells you how difficult or easy it is to rank for these keywords depending on the current competition. It allows you to plan your content according to the most searched for keywords.

Aggregating data from Google Ads and YouTube Suggest, this tool can analyze tons of videos per minute. And with each keyword it finds, this YouTube rank checker generates the top twenty ranking videos instantly.

8. Pro Rank Tracker

Since its inception in 2013, Pro Rank Tracker has been the go-to tool for people seeking reliable YouTube video rank checkers. The tool allows you to track your videos on Google and YouTube by choosing the relevant search engine. It gives you daily ranking updates, and there is also an option for on-demand refreshes. The platform is compatible with both mobile devices and PCs.

Conclusion

YouTube rank tracking tools help you monitor your rankings and see how well you are doing against your competitors. They allow you to check keyword positions and check the progress of your growth on YouTube.

Try It Free Try It Free

Why Do We Need to Check YouTube Ranking?

Allows You to Know if Your Videos Are Performing Well

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.

Allows You to Know if Your Videos Are Performing Well

Knowing where you rank on search results will allow you to develop an effective strategy that will help you increase your views and grow your following.