Future of Cosmetics: YouTube Gurus on the Rise

10 Most Popular Beauty Gurus on YouTube in 2024

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

Top 10 Beauty Gurus on YouTube You Should Know in 2024

Bethany Mota
Zoe Elizabeth Sugg
Rachel Levin
Nikkie De Jager
Eva Gutowski
Marzia Bisognin
Jeffree Star
Carli Bybel
Mindy McKnight
Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2. Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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An easy and powerful YouTube video editor

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Initially, iOS users had the option to load videos directly to YouTube via the tap-to-upload feature. However, this option is missing in the recent iOS devices versions. Therefore, many users search for possible ways to post a video on YouTube from iPhone. For this, you have to put some considerations into place before moving on. The video title length should not exceed 100 characters, while the description is maintained at 5,000 characters. Also, ensure the video length doesn’t exceed 15 minutes. Let’s roll out the best ways to upload your videos and make that big catch on subscribers.

How to upload a video to YouTube from iPhone or iPad

Are you ready to start on that big adventure and share your videos on YouTube? Follow these steps to learn how to upload a video to YouTube from your iPhone.

Method 1: Upload using the YouTube iOS app

Using the YouTube app is the simplest way to upload your YouTube videos. The YouTube app should be installed on your iOS device.

Step 1. Launch the YouTube app on your device, then sign in to your account. If you don’t have an account yet, you will need to “Sign up” for a new one before continuing the upload process.

Step 2. Click on the “+” icon found at the bottom of the screen.

Step 3. Then choose the “Upload a video” option from the populated list of options.

Step 4. Check out the pop-up that appears and “Allow access” to it.

Step 5. Edit your video to your preference by trimming or cropping as you desire. Then click on the “Next” option.

Step 6. Add “title and description” to your video. Remember, the title should contain less than 100 characters and the description no more than 500 characters.

Step 7. Then set the visibility mode as “Public” to enable you to share your video over the internet.

Step 8. Click on the “Upload” button to finally upload your video to YouTube.

Method 2: Upload using Photo App

The Photo App has a “Share” option that you can use to upload your videos to YouTube. Here is the guide.

Step 1. Go to your iOS device and tap on the “Photos” app.

Step 2. Then tap on the “Videos Folder” to locate the video you wish to upload to YouTube.

Step 3. Next, tap on the video that you want to upload.

Step 4. Then tap on the “Share” icon located at the bottom left of your iOS device screen.

Step 5. You’ll then access a “Share” menu from where you have various share options for your video.

Step 6. Choose the “YouTube” option to continue to share your video there. At this juncture, ensure you have logged in to your Google Account.

Step 7. You need to provide a “Title” and “Description” of your video. Then go to the “Privacy” Options and make your video “Public.”

Step 8. Finally, tap on the “Publish” tab found at the top-right corner of your screen to make your video viewable by the public.

Method 3: Upload video to YouTube using Safari

Safari is another alternative method to upload a video to YouTube.

Step 1. First, go to “youtube.com” on Safari and sign in.

Step 2. Then tap on the “account” icon at the top right side of the screen.

Step 3. Hit on the “Upload” icon and wait to be redirected to the YouTube Studio desktop site.

Step 4. Click on the “Select Files” option.

Step 5. Choose the video you wish to add to YouTube from the “Photo” library and tap on the “Add” button.

Step 6. Add your video’s “title and description” and hit the “Next” button.

Step 7. Tap on the “Next” button once more to go to the “Visibility” page.

Step 8. Select the “Public” option to upload your video to the public.

Why your phone doesn’t post videos to YouTube

Despite learning how to upload to YouTube from iPhone, you may be perplexed to realize that your phone refuses to post videos to YouTube. What could be the reason?

1) YouTube issues

In most cases, the problem doesn’t arise from your phone but from YouTube. This streaming app may also experience some hitches along the way. Remember that even if your phone sync with your YouTube account to upload videos from the “Camera Roll,” YouTube isn’t managed from the Camera Roll but the YouTube app directly. You can solve the issue by signing out of your YouTube account and signing back in.

2) Connection Strength

Some videos may appear quite large and cause a time-out during the upload process. Check your Wi-Fi or internet connection strength to determine if it needs a boost or wait until the streaming strength is strong for a quick upload. Test your internet speed by searching “internet test speed” on Google. Then click the “Run Speed Test” in the search box. A window will open and give you an estimate of the Mbps that your connection is operating at. If too low, switch to other alternatives.

3) Verify your YouTube account

Verifying your account will help you to enjoy YouTube’s full features. It’s then that you’ll manage to upload videos without any drawbacks. Also, that’s when you’ll manage to upload longer videos that go beyond the 15-minute duration.

4) Pay attention to the video size

There is a limit for videos to post to YouTube. If it is too large or long, the upload will cancel before completion.

5) Be patient

YouTube can save your partial upload for 24 hours. So, you can continue to upload from where you left. Learn to be patient as there could be a surge of user traffic, especially during evenings.

Make your YouTube video better with Filmora

Good video quality will make you go miles ahead of your marketing gig. You can use Filmora mobile application to make your videos look better before uploading them to YouTube. This intuitive video editing app has advanced features and several ways to compose creative videos.

Stunning video effects that let you add animated text to video
Easily record your voice-overs with its perfect sound effects
Split functionality that allows you to slice your video footage into two or more separate video clips
Playback your clips in reverse and adjust the speed for fast or slow motion
Select the best aspect ratio for your video
Advanced camera to create emoji selfies and other video beautification
Directly share your videos to social media sites like YouTube and Facebook.

Check out the steps to edit your video with Filmora on your iOS device

Step 1. Download and install Filmora
For iOS devices, go to the “Apple Store” to download and install the app. Also, allow it to access your videos, camera, and pictures in the process.

Step 2. Import video
You may already have a video in your library that you wish to upload to YouTube. Nonetheless, you can shoot a video afresh to add. To shoot one, you need to settle on a topic before recording and downloading other images you may need. Ensure you watch what you are filming and use adequate lighting during the shooting process.

Next, begin to import your video file. Just open the application and select the “Create new video” option. Then choose the “Video” icon and select a folder that contains the video to be added. Hit the “Add” button from the bottom right corner.

Step 3. Edit video
Filmora has several editing features to make your video better. Use the “Edit tools” feature to turn your video into an impeccable piece. Easily add filters, adjust the speed, or create subtitles, among other functions. You can also split, trim, or delete the unwanted clip parts.

It is important to add a title and description to your video. Just use the “Titles” button to add the title. Other precepts that you can add include transitions, sound like voice-over,

Step 4. Export and share
You’ve just finished creating and editing your video. Click on the “Save” tab and let the application export your video. Then select the “Save to Camera Roll” option to save the video to your iPhone. Finally, you can upload and share the video directly to your YouTube account.

Conclusion

● However, it appears to be a difficult task; you must have found relief after going through these procedures. You don’t need prior knowledge on how to upload a video to YouTube from your iPhone. Several options are at your disposal. You can use the Safari, YouTube app, or the Photo app to upload your videos. The better part is that you can create top-notch videos with Filmora. This mobile video editing app has a lot to offer, ensuring quality content.

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