Gain Popularity on YouTube: 11 Powerful SEO Techniques for Video Content

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More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Safe MP4 Extraction From YouTube Videos

How to Convert YouTube to MP4 Safely? [Step by Step Guide]

Richard Bennett

Mar 27, 2024• Proven solutions

Viewing the videos online is not always feasible, limiting you to go connection-oriented.

So if you are looking for ways to entertain yourself without network limitation while enjoying the best quality video then you utterly need a YouTube video converter to convert YouTube to mp4 safe.

Here we present some of the best applications to easily and safely convert your YouTube video to MP4 within few clicks. Let’s get deep into it!

You will Learn :

• What is the MP4 Video File Format?
• How to Convert YouTube Videos to MP4 File Format?
• What Is Meant By Unsafe Video File Conversion?
• Tips To Prevent Unsafe Video File Format Conversion

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

What is the MP4 Video File Format?

MP4 file refers to the digital media file format that is officially known by .mp4 file extension. It is solely used for the purpose of audio and video file storage. Other forms of media like stagnant images and subtitles etc. can also be stored in this file format.

This file format is one of the highly accessible, easy-to-use and most convenient formats worldwide at the same time. This is a safe and protected file format by using the DRM technology which performs copyrights protection of the digital media files.

It can be imagined as a container that contains the combination of audio, video, still images and subtitles, all in a single consolidated file. Advanced data like users’ interactivity, menus, and 3D Graphics can also be stored in this format.

Key Features of MP4

• Open standard format used worldwide
• Easy to use file format
• Highly accessible
• Compatible with all operating systems, thus allow convenience in distribution and sharing
• Reliable file format
• Captures precise, vivid and sharp imaging of high mobility content which makes it perfect for video recording.
• The most convenient and high-quality choice for online video streaming and editing.
• The conversion into MP4 file format preserves the original content quality
• Supported by almost all video-based applications.

MP4 Usage

Be it a YouTube video or any video related content, MP4 file format is compatible in every domain over the internet.

The highlighting feature of this file format is that it converts into the targeted file formatting by occupying relatively smaller disk storage yet gives an impeccable output quality. The ease of use and wide range of benefits are the reasons why this file format is being used worldwide. This format is mainly used in online video streaming and in the creation of exclusive web-supported videos.

You may also like: How to Convert Youtube to MP3[Three Ways]

How to Convert YouTube Videos to MP4 File Format on MAC/Windows [Best Converters Provided]

There are various converters and players that support this file format. So in this part, we will show you how to convert YouTube to MP4 safely step by step. Besides, some popular safe video format converters will also be introduced to you.

Best Video Converter for Windows/Mac: Wondershare Filmora

There is a pool of software available for you to convert YouTube videos into an MP4 file format. But to level it up, Filmora is an option that not only gives promising yet professional results but is compatible with Windows and Mac both operating systems. So if you are looking for a safe YouTube to MP4 video file converter then look no further!

It’s free to download the link of Filmora for Mac and Windows operating systems.

Key Features:

• Noise reduction
• Audio transitions
• Enhances video quality by lessening the size
• Fast import and export option
• Available for both platform MAC and Windows
• User-friendly interface
• The pool of advance options available

Step-By-Step Guide to Convert YouTube to Mp4 Safe Using Filmora:

Step1: Load the Filmora package and run the program. Import the YouTube targeted video file by simply drag and drop option onto the main interface.

Step 2: After successfully importing the file, click on the export button and “Local” to save on the device storage.

Step 3: Click on “setting” to set the desired parameters of the targeted video.

Step 4: Choose the file format “MP4” on the left pane and click on “Export”. Wait for a few minutes and you are done!

For a video tutorial on converting YouTube videos into MP4, refer below.

You may also like: How to Change Video Format [Free Tutorial] >>

What Is Meant By Unsafe Video File Conversion?

When you opt for any free and open-source web application in order to convert the video format of any targeted video, you may find not be able to rectify the vulnerabilities behind the application but it may cost you with your privacy, data theft or lousy file conversion.

Just because it is free doesn’t always ensures the reliability of the application.

You may encounter:

• Malware or viruses that may result in breaching your private data
• May give you lousy quality after transcoding
• Lossy compression format in the end

Tips To Prevent Unsafe Video File Format Conversion

It is always preferable to be safe and cautious beforehand rather than curing the disease afterward. There are some useful tips and tricks that you can always use while not only using and downloading the video format converters but any software in general.

So here we are to save you from any potential vulnerabilities that might come across with the use of YouTube video format converters:

1. Always download the converter from an authenticated/official website.
2. When coming across Ads or pop-ups, never click on it.
3. Never enter your personal credentials unnecessarily like username, password, credit card number or phone number. That might be a trap to hack and breach your privacy for data theft or any other undesirable purposes.
4. Check for reviews of the website or software before downloading it.
5. Download a good antivirus and scan your downloads for any potential viruses.
6. Prefer to download YouTube videos from YouTube sites only. As others might download a file from an illegal video archive.
7. The tool ought to work as it was promised/advertised to work like, having the same features and gives the promised result without taking extensive time.
8. Monitor the behavior of your PC.

You may also like: How to Record YouTube Videos on Your PC [Only 5 Steps] >>

Conclusion

Without bounding yourself with the restriction of the internet, you can now access your favorite playlist in the best MP4 quality using any of the above-mentioned software.

But, the free availability, the utmost reliability, fast speed transcoding and lastly, software compatibility in both the platform, Mac and Windows makes Filmora the most feasible, safe and easily accessible software to convert YouTube videos to mp4 safe.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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