Guidelines for Authoritative Life Lesson Videos

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

Part 1: What is Lifestyle Video?
Part 2: 6 Key Benefits of Creating a Lifestyle Video
Part 3: How to Create a Lifestyle Video?
Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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YouTube reports that Facebook is the most utilized platform fans use to watch online content. More so, up to 40% of those who watch the content do share links with their friends online – this then makes it quick to promote YouTube content on Facebook. Simply by making your new YouTube content visible on your Facebook page, and you’ll be certain that thousands of viewers will have a glimpse of it. You must already be scratching your head for ways on how to post a YouTube video on a Facebook page. Well, we bring you several ways to go through that and make your YouTube content accessible on Facebook.

How to Post YouTube video on Facebook?

Since Facebook is easily accessible, many users have more access to it than other social media platforms. More so, the page allows you to communicate with your audience via photos, videos, graphics, text, among many other multimedia contents. You don’t even need any programming skills to operate it. Here are ways to post YouTube content to Facebook.

If you have a stationary point of work, i.e., a computer, it is possible to share your YouTube video through it.

Step 1. First, visit the YouTube site at https://www.youtube.com . It can launch from any web browser.

Step 2. Choose from among your videos on YouTube the one you wish to share on Facebook.

Step 3. Then find the “Share” icon located directly under the video you want to share. Click on the video and hit the “Share” button below the video.

Step 4. Choose “Facebook” from the sharing options that pop up.

Step 5. Next, sign in to “Facebook” on your desktop. Then select the destination point you want your video to land in by using the drop-down menu at the top of your desktop screen. Select the “Share to News Feed” or perhaps the share to “Story.”

Step 6. Finally, click the “Post to Facebook” tab to share your YouTube content with Facebook.

Are you on the go and want your Facebook fans to know what content you have on your YouTube channel? Here are the simple steps on how to post a YouTube video on Facebook right from the palm of your hands – a mobile device.

Step 1. Use any browser on your mobile device to launch the YouTube app from the official website.

Step 2. Peruse through your YouTube videos and choose the one you wish to share on Facebook.

Step 3. Check below the video and click on the “Share” icon.

Step 4. Search through the app’s options and choose Facebook. Also, ensure that the “Facebook” app is installed on your mobile device to make your videos sharable.

Step 5. Click on the “Next” option in the upper right-hand corner of your mobile screen. It will enable video sharing.

Step 6. Then choose the YouTube video’s post destination to your Facebook. It could be shared on your timeline, story, or a Facebook group’s page.

Step 7. Finally, click on the “Share” tab to make your video viewable on Facebook.

How to post a YouTube video on Facebook

Easily post your YouTube video on Facebook and let viewers access them directly from your Facebook feed. By this, your fans don’t have to click on other tabs but will access the videos directly.

Step 1. Copy the YouTube video’s link
First, go to your YouTube channel and copy the video link that you want to post to Facebook. You can as well copy the embed code.

Step 2. Embed the video link you copied
This link should be embedded into a Facebook post. Do this by first logging into your Facebook account. Then go to the top of your “Facebook News Feed” and click the “What’s on your mind” box.

Step 3. Paste your link
Right-click on the “What’s on your mind” box, then select the “Paste” option.

Step 4. Preview video
Facebook will let you preview the video you just posted. Check whether you have pasted the right video before you post it.

Step 5. Post your video
Now, scroll down and click on the “Post” tab. You can also add a message to your post. Just place a cursor after the video URL and hit the “Enter” key on your keyboard. Finally, scroll down and hit the “Post” tab to make your video public on Facebook.

Extra Tip: Facebook Video Tips for more Views and Shares

You have to play your cards well when it comes to posting and sharing your videos on Facebook. These tips are all you need.

- Catch viewer’s attention within the shortest time possible

Here, your main aim is to convince your viewers. So, don’t let them spend so much time before you catch their attention. You can bring up a point about some latest news or adventures that let your viewers connect immediately.

- Add captions to the video

It is not necessarily possible that viewers will watch your videos with the sound on. Some like it when it’s silent and might disable the sound auto-play. Add some captions so that viewers will understand your video, even on silent mode.

- Emphasize on one key-point

Focus on one key point so that your viewers are not swayed away. Your video is highly sharable if it is easy to understand.

- Add a Call To Action

Including a call-to-action will encourage your viewers to subscribe to your channel. Ensure you include it at the end of your video to tell viewers what to do next. You could also include a link to your blog post to let your viewers read and find more content from your other channels.

- Facebook ads can make a great difference

Facebook is a great place for running ads that reach a wider audience. Adverts are great ways to target a specific audience. They explain your products and services more straightforwardly.

- Embed your videos on blog posts

Numerous people get to access guest posts and blog posts. You can embed your Facebook videos on such posts to reach more people. Just get the embed code from your video, then copy and paste it to a guest or blog post.

Frequently Asked Question about Facebook video

Both viewers and content creators have a few concerns about YouTube and Facebook videos. Here are some frequently asked questions that will be of benefit to you.

YouTube is just one platform where content creators showcase their productions. Yes, it is legal to share your content on other forums like Facebook, Twitter, Instagram, etc.

2) What is the best time to post to your Facebook page?

The best time to post on a Facebook page depends on your time zone. Generally, viewers access Facebook late in the evening and early in the night. Perhaps they are off work and now want to relax by checking the day’s updates.

3) What are Facebook business accounts and personal accounts?

Facebook business accounts are designed for users who want to use Facebook to administer their pages and advert campaigns. This account cannot be found in searching or receiving friend request apps. Nonetheless, personal accounts are used at basic and casual levels. You can search for friends and send requests. Personal accounts are also easy to manage.

Yes, it is possible to let others share what you have posted. Just ensure they know your intention by constant reminders. Some popular ways that are proven to be effective include the use of “Call to Action,” using an image or video with your Facebook status update and offering some incentive to your fans for sharing.

Of course not! What you pull from your YouTube channel is the kind of video that will be watched from Facebook. The quality cannot deteriorate. However, it is good to ensure you compose quality videos on YouTube before sharing them. Several video editing apps like Filmora can help you compose quality videos with high resolution.

Conclusion

● Facebook is a great platform that is accessed by a wide audience. More so, you can share your content from other platforms easily. The article has covered how to share YouTube videos on Facebook and hook your audience. You can use your computer or share directly from your mobile device in simple steps. It is also better to play some tricks on your effort to reach a wider audience. These include a CTA, embedding your Facebook videos to blogs posts, among other options.

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