Guidelines to Frame Your YouTube Creation Flow

How to structure YouTube videos

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

Why is structuring your video important?
How should you structure YouTube Video Content?
Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Your Path to YouTube Earnings: Setting Up and Selling Content

Hello, I’m looking to start my journey as a YouTuber, but I do not know how the process works. Please, can you share with me how I can create a YouTube channel and make money from it? Kindly, help.

Starting a successful YouTube channel is very tricky. So, if you’re wondering how to create a YouTube channel and make money, worry less, we understand your struggle, and that is why we’ve created this YouTube beginners guide.

Regardless of whether you’re looking to start a tech YouTube channel, a money-making online YouTube channel, a lifestyle YouTube channel, or other topics, this guide will walk you through the simple process of how to create a YouTube channel and make money from it.

Video Editor – Wondershare Filmora
Google Keyword Planner
YouTube Studio
VidIQ

Tips & Tricks to Make your YouTube Grow Faster

Part 1: Why choose YouTube to make money?

Boasting over 2 billion active users globally, YouTube remains the most used video-playing platform on the internet with all kinds of videos.

Today, many folks use YouTube as a means of generating income because it offers users more opportunities to reach a wide range of audiences, and the means of generating income via YouTube easily. As of when this article is written, research shows that an average YouTuber could earn up to $10,000 yearly.

Also, YouTube is a free marketing platform. So, if you have a website, you can add links to your website in the video description, thus enabling you to boost your website traffic via the platform. And it’ll allow you to advertise your product or services 100% free.

Part 2: 5-Step Formula to Start a YouTube Channel

Now you understand why you should choose YouTube to make money, the following steps will teach you how to create a YouTube channel within a few clicks. So, read on.

Step1 Create a google account

To get started, you need to create a google account. But if you already have a Google account you can skip this step.

Head to Google Account and click Create Account at the top right corner.

On the new screen, enter the necessary details and click Next.

Provide your phone number and other required details. Then, click Next.

On the new page, click I Agree to accept Google’s terms and conditions. Then finish the Google Account setup.

Step2 Create a YouTube account

Once you’ve successfully created a Google account, the next thing is to create your YouTube account. You just have to do the following to carry out the operation;

Open YouTube’s official website in your browser and click Sign in from the top right corner.

On the new page, sign in to the Google account that you want to use in creating your YouTube channel.

After you sign in to your Google account, you’ll be prompted back to the YouTube home interface. Click on your profile icon from the top right corner and select Create A Channel from the drop-down list.

Choose the Name you want to appear on your YouTube channel profile and upload a preferred Picture. Then, click Create Channel to proceed.

Step3 Customize your YouTube channel

After you’ve successfully created the channel, the next thing is to customize the channel as per requirement. Click Customise Channel from the left-hand side.

You’ll be prompted to the YouTube creator studio. There, you’ll find Layout, Branding, and Basic Info options displayed at the top of the page.

In the Layout section, you’ll be allowed to apply customization of how you want your YouTube channel homepage to look.

Under Branding, you can upload your brand logo as a profile photo, upload a banner image, and add the video watermark that you want to appear on all videos you upload on YouTube.

Under Basic Info, you’ll be able to enter a description for your YouTube channel, edit your channel URL, and do lots more. However, remember to always use the PUBLISH button to save customization.

Step4 Upload your first YouTube video

Now, it’s to upload your first YouTube video. To do so, navigate to the top-right corner of the page and click Create New. Select Upload Video.

If you have a video ready, click Select Files and upload the video you want to post.

Complete the required editing/settings after the video is uploaded.

Speaking of videos, you upload on YouTube, there are certain types of videos that can make you popular within a short time. Such YouTube video category includes;

Singing
Teaching
Fashion Advice
Cooking Tutorial
Make-Up Tutorial

Step5 Make your YouTube channel discoverable

It’s time to start making your YouTube channel discoverable online. You need the subscribers, views, and all that a creator like you is worth having. However, to make this possible, you need to do the following;

Optimize Video Titles

Using Google-friendly titles for your videos is vital to allow them to rank well on Google search ranking. It should be catchy and compelling that users will be prompted to want to know what the video is about. Make sure it contains keywords too.

Optimize Video Description

Adding descriptions to your video is as important as the title. This will help search engines understand what your video is all about. So, make sure you add rich keywords to your video description and keep it concise.

Promote Your Channel on Other Social Media Platforms

You shouldn’t limit yourself to just creating videos and uploading them on YouTube. Make sure you always make it a priority to promote your YouTube videos on other platforms like Facebook, Twitter, or Instagram. This will help you give your existing fans a heads-up that you’re starting a YouTube channel.

Add Tags to your videos

When we say add tags to your videos, it does not mean you should add any tag to any video you upload on YouTube. Only add tags that’s relating to the theme of your video.

Tags will help YouTube understand the kind of video you’re uploading, and it’ll help you maintain the quality of not just your videos but your YouTube channel.

Use Keywords in Your Videos

Using rich keywords in your YouTube videos is a great way to increase the chances of your videos being seen online. Make sure you use the right keyword in the video title, as it’ll help guide viewers to your video when they search for similar words or phrases online.

Part 3: YouTube Must-Have Tools: What Are They?

Congratulations on creating your YouTube channel. But, before you get over-excited, there are essential tools you need as a YouTuber to help you stand out in the industry. These tools include the following;

1. Video Editor – Wondershare Filmora

As a YouTuber, regardless of your niche of expertise, you need an efficient video editing tool like Wondershare Filmora to create quality videos. Filmora is different from the regular video editor you find online, and it offers a plethora of video editing features that you can rely on to edit your videos and spice them up without requiring any kind of video editing knowledge.

See how you can use Filmora video editor on your YouTube videos;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Go to the official website and install the Filmora video editing software on your computer. Then, launch the tool and import the video you want to edit using the Import button.

Drag-n-drop the video to the timeline.

Step2 Click Effects from the top of the screen. Select AI Portrait from the left-hand side and find a preferred AI Portrait effect. Then, click on it and drag-n-drop the effect to the Timeline.

Adjust the effect starting and ending point of where you want the AI Portrait effect to be displayed.

Step3 Again, adjust the AI Portrait effect settings by double-clicking on it, then, from the pop-up, apply the preferred settings.

Step4 You can also add a “Subscribe” watermark to your YouTube video. To do so, just click the >> icon next to Export at the top of the screen, then select Element.

Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it to the Timeline.

Step5 Lastly, preview the edited video, and if you’re okay with it, click Export from the top bar and select Burn DVD from the drop-down list.

From the pop-up window that appears on your PC screen, select the Folder Path and give the video file a preferred name. Then, click Export to complete the operation.

2. Google Keyword Planner

The Google keyword planner is vital to help you do keyword research and see the trends of how a particular keyword is searched in a particular month, within a given year, or more. It’ll help you understand how people are searching for a particular keyword and what time of the year it usually has more searches from folks.

By using Google Keyword planner, you’ll put yourself ahead of your competitors by using the right keyword that you need for your SEO and PPC strategies at the right time. From search volume to trends, CPC, competition scores, and more, it’s crucial you have this tool at your fingertips. Besides, it’s 100% free to use.

3. YouTube Studio

YouTube Studio is a crucial analytic tool that can come in handy to help you improve your video as you grow your YouTube channel. It is like Google Analytics in a way. It’ll allow you to track the analytics of how people view your videos, comment on your video, and more. YouTube Studio is available for free. You can use it through the Android App, on your PC or online from YouTube itself.

4. VidIQ

Are you looking for a tool to grow your YouTube channel efficiently? Then VidIQ is the ideal tool for you. Yes, with VidIQ, you’ll get access to essential tools to grow your YouTube audience faster than you can think. It’s just a scorecard that offers you in-depth analytics of how your YouTube videos are performing compared to your competitors, thus allowing you to get helpful info on how you can get ahead of them and stand out in the industry.

With VidIQ, you’ll get access to a checklist that will highlight titles, descriptions, cards, end screens, closed captions, and lots more in your videos. And of all, it’ll suggest tags that you can use in your videos to get more traffic and improve SEO.

Part 4: Tips & Tricks to Make your YouTube Grow Faster

Stay Consistent

There’s no doubt that the key to succeeding in whatever you do is to stay consistent. It can be quite hard for anyone, especially newbies to keep up with different difficulties encountered in the pursuit to create a successful YouTube channel.

So, for you to achieve your dreams of being a popular YouTuber, you must keep up with the consistency of creating quality videos, promoting your videos, and doing the right thing that’s needed for your YouTube channel to stand out online.

Collaborate With Other YouTubers

Don’t be shy to reach out to your fellow YouTubers for collaboration. Yes, by collaborating with popular YouTubers, you get to enhance your online presence, thereby increasing your subscriber base and increasing your video views.

YouTube SEO Is Crucial

You might have heard of SEO (Search Engine Optimization) being crucial for websites to rank well, but the truth is it also applies to YouTube channels. YouTube SEO is a great way to optimize your YouTube channel and video to make it rank well on online search results.

It’s important you understand how YouTube SEO works and implement it in your YouTube channel, as it’ll increase your chances of more viewers visiting your channel and watching your videos.