Harnessing Google Trends for Video Concept Generation

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Maximize Content Consumption: 6 Best Free YouTube Short Downloaders

We all are aware that recently YouTube has launched a new way to engage and attract more and more audiences with a shorter version of videos which are known as YouTube shorts. It is a video of 60 or fewer seconds which allows creators to create an eye-catchy video to maximize the views. Like other video platforms, YouTube shorts also doesn’t allow downloading options. This means however good content you find on YouTube shorts you can’t download through the app. So there has been a huge demand for YouTube shorts downloaders and one such way is to use third-party website services.

If you are looking forward to knowing about ways to download YouTube shorts and how do they work. Keep reading.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Part 1: Top 6 YouTube Shorts Downloaders in 2024

There is some YouTube shorts downloader online that allows you to download YouTube shorts for free. Here is the list of the best YouTube shorts download the app below:

1.shorts.savetube.me

This is one of the best YouTube shorts downloader online one could ever think of using. It is free and secure to use. Also, it has a feature of YouTube shorts to mp4 converter easily. This tool can be used for devices such as android, iPhone, and laptops too.

2.Shortsnoob.com

This tool allows you to download YouTube shorts in their HD original quality. You don’t need to sign-up or login here at all. Also, you can use this website on devices such as PC, tablets, mobiles, laptops, etc.

One good thing about this YouTube shorts downloader online is that it claims to provide an original quality video than other websites.

3.Heatfeed.com

It is an all-in-one solution for YouTube shorts video download. Here it provides fast downloading, secured, HD video quality, and with easy to use interface. Also one could use this website with devices such as laptops, mac, PC, android, etc.

4.Shortsloader.com

It is among the top YouTube shorts downloader online. Here we can download any YouTube shorts with a single click and very easy steps. Along with that, it is known as YouTube shorts to mp4 converter too.

5.Tricksndtips.com

Herewith this tool the purpose to download YouTube shorts would get solved in a few minutes only. It has a very easy interface and delivers the best quality videos.

6.Y2mate.me

This online video downloader is known for providing high-quality YouTube shorts. Here no logins are required but you just need to copy and paste the link of the video on the empty area and videos will get downloaded instantly.

Part 2: How to Download YouTube Shorts Easily?

Now let’s discuss a step-by-step guide to download YouTube shorts using shorts.save tube.me:

Step 1: At first you need to select a YouTube short you want to download.

Step 2: Then after you need to go to “Share” and find a link to copy.

Step 3: Now open a web browser and https://ytshorts.savetube.me/ search for this website

Step 4: Once the website is opened you would find a space to paste a copied link.

Step 5: Click on Download and your job is done.

Thus YouTube shorts video download is a very easy-to-follow process to get your favorite video clip stored.

Part 3: FAQs about Downloading YouTube Videos

Click here

### 1\. Is downloading video from YouTube illegal?

No downloading videos from YouTube are not illegal if it is for personal use. It is allowed to use third-party YouTube shorts downloader to download videos where there is no copyright given to it.

2. Can I edit someone else’s YouTube video?

Yes, you can edit someone’s video if the creator has permitted you to do that.

3. What is the best video editor for free?

If you are looking for the best video editor for free then the most obvious choice would be Wondershare Filmora. It has the finest video editing functions and rich filter effects to deliver outstanding video content ever.

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Conclusion

Thus we could say that YouTube shorts are one of the most amazing ways to deliver the most engaging content to your audience and appeal to them. Along with the launch of YouTube shorts, there have been many launches of YouTube shorts downloader online to help us to download our most favorite video content to our gallery. We have given detailed guidance about the best YouTube shorts downloader and how to use them.

So what are we waiting for? Let’s pick the right YouTube shorts downloader online and get a full dose of entertainment.

02 How to Download YouTube Shorts Easily?

03 FAQs about Downloading YouTube Videos

Part 1: Top 6 YouTube Shorts Downloaders in 2024

There is some YouTube shorts downloader online that allows you to download YouTube shorts for free. Here is the list of the best YouTube shorts download the app below: