Navigating the World of Social Media with a Focused Brand

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

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How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying to invent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

From Live Logging to Global Broadcasting: Mastery Through Mindfulness

The Dos and Don’ts of Daily Vlogging

Richard Bennett

Oct 26, 2023• Proven solutions

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If you are making videos on YouTube, you’ll have come to a point where you feel daring enough to take on the ultimate challenge: daily vlogging.

You might have been inspired by other creators on YouTube or you might have heard of VEDA: Vlog every day April (or August). You might have also watched some videos from influencers telling you that the ruthless YouTube algorithm demands daily content if you aspire to grow an audience.

There are many reasons why you may want to try your hand at becoming a daily vlogger, but here are 3 motivating reasons to conquer your vlogging fears and get started.

Bonus Tip-The Best Daily Vlog Maker- Wondershare Filmora

Vlogging is an art and people use vlogging to upload videos daily to their YouTube channel. This is natural if you are recording videos daily, you will need a tool like Wondershare Filmora to edit your videos with precision. To make your task easy, Wondershare Filmora has all the features and effects that are required to edit a daily vlog video that you can upload directly from Filmora itself. You can make use of features like add text, background music, filters & effects, etc if you are a daily vlogger as it would help you a lot in making the video look professional in less time.

Why Daily Vlog Anyways?

Build discipline: Like exercising and eating healthy, you have to commit to it and do it regularly in order to see any lasting results. Vlogging is the same. However, if you’re a creator, making videos whenever you feel like it and want to give yourself a kick in the behind, daily vlogging is a practice that will keep you accountable. You have to do it every day. No excuses.

Practice more: How do the best become the best? They practice… every day. If what you want to do is become the greatest video creator you can be, make the best videos you can make, and build the largest following that you can, then let daily vlogging be your boot camp to reach those goals.

Please the YouTube algorithm: It’s true, YouTube wants to see that you are consistently posting fresh content. Every new video you upload will have a day or two to impress the algorithm, this metric is often referred to as view velocity . YouTube will give your video a lift, suggesting it to new viewers, if they see that it is being enjoyed. By publishing daily, you increase your chances of attracting more viewers.

Now that you know the benefits, how should you approach it?

The Dos and Don’ts of Daily Vlogging

1. Do Get Some Experience First

If you are starting out on YouTube, as in, you made one or two videos make sure you can vlog weekly for a few months before moving to daily. You wouldn’t run a marathon without training; you can hurt yourself if you do. Have an idea of what you are getting yourself into, otherwise, it can burn you out and ruin the joy of video creation for you completely.

2. Don’t Film Everything

Having a daily vlog does not mean always having the camera on. Every minute you film is a minute of footage you will have to watch later, a minute you will have to decide whether to cut from your final video. Every second of recorded footage is multiplied in the editing room and it would be impossible for you to meet your daily deadline if you have too much. The key is to start editing as you film, that way, you only film what you need. It doesn’t hurt to have extra footage, but being excessive can waste your time and add little to the final product.

3. Do Plan Out Your Day (Not Your Night)

Knowing where you need to go, who you are going to see and talk to, where you are going to have lunch, which route you are going to take home, and any other occurrences that can happen during the day will greatly increase your chances of success. A day is long and can be made longer when you have a video on your mind. Wouldn’t it be nice to save some of your decision making energy by having it all planned out? And if you are worried that over planning will reduce serendipitous moments that you want, don’t, your day won’t always go as planned… that’s just life.

Additionally, avoid filming at night. It will become a major stress to your health. Filming at night means pulling all-nighters to publish the next day, and then repeating that daily (nightly).

4. Don’t Spend too Long On a Script… Or Your Video

The beauty of daily vlog is to speak your mind and show your personality, not to perform a Shakespearean sonnet by heart. You shouldn’t try to memorize a whole script every day. That would be brutal! What you can have is an outline of the key points you want to hit, certain things you want to say, convey, or record to tell your story, knowing where you want certain cuts to happen helps too, but don’t workshop it too long, because tomorrow will be another show and done is better than perfect.

5. Do Use Templates, Presets, Hotkeys, and Shortcuts

Any chance you have to cut down on your editing time, use it. This means creating and properly storing templates of visuals you want to incorporate into your video. This means adding presets for effects that you feel you would use again. This means learning the editing hotkeys so you can streamline your process. Here are Filmora’s hotkeys .

6. Don’t Forget to Label Your Content

Staying organized is so important, especially as you begin to accumulate more and more footage. It might seem tedious initially, but this good habit can save you a lot of wasted hours later on when you need to find that specific shot that you swore you had…

7. Do Have A Goal

Have an idea of how long you are going to be going daily. Will it be one month, two months, or a year? Or will it be until you reach a certain amount of views, subscribers, or watch time? While it might feel liberating to venture into the great unknown without a clear destination, having a goal will allow you to keep motivated even when times are hard. After all, once you’ve hit your goal and still feel like there is more fuel in you, keep daily vlogging. There is no better feeling than exceeding your own expectations.

8. Don’t Worry About Equipment (But Be Aware of Bad Audio)

You’ve heard it before: you don’t need anything fancy to be a vlogger. If you are looking to increase your toolbox, we have a helpful YouTube gear starter guide for you. But look at it this way, there will be days when you realized that you forgot to charge the battery on your camera or that you left your tripod at home. Don’t abandon the whole project simply because you don’t have what you need.

The important thing is to film, tell a story, edit, and upload. You can do all that on your smartphone or computer webcam if you have to, so don’t let your equipment or lack thereof break your streak. If there is one thing you should put attention on is audio, if you don’t have excellent gear, try to avoid filming in loud places, such as construction sites, dance halls, or highway overpasses.

9. Do Bring a Camera With You Everywhere

Although you shouldn’t worry about your equipment, it is still a good habit to carry your camera with you everywhere. From the moment you wake up to the moment you go to sleep you are a daily vlogger, you never know when something will happen. Always be prepared. Your camera is to you, as a gun is to a soldier. It’s what sets you apart from all the civilians, so keep it close at hand.

10. Don’t Neglect Your Health

Earlier I compared daily vlogging to running a marathon, and like a marathon, there is a point where you need to be aware of yourself. You want to push yourself, but you don’t want to overdo it to a point where you damage your physical or mental health. Only you know when you have gone too far. If you feel like daily vlogging is ruining your life and the goal you set for yourself isn’t something you desire anymore, ask yourself: can I take a week off and decide if video creating is something I want to continue?

11. Do Watch Other Daily Vloggers

By seeing how other YouTubers have done daily vlogs, you can get ideas, see what aspect of their videos you like or dislike, and learn from their presentation, content, and community engagement. By watching daily vloggers, you can also start interacting with their content as well. It is always easier to stay motivated when you have support. By watching and reaching out to the daily vloggers you enjoy, you can build a network of people who are going through the same journey as you.

12. Don’t Forget About Your Audience

Remember that in the end, you are creating videos for someone else to enjoy. Even though you might be doing the daily vlog for yourself, if you want your viewers to return every day, you have to have an overall mission for your project. Is your message one that is aimed to motivate or do you want to document a journey? Don’t create your content in a vacuum, ask your viewers for feedback so you know how to improve.

Embarking on your daily vlogging adventure is not one to take lightly, but after 1 month, 1 season, or 1 year, you will be able to look back and see all that you have accomplished and feel proud. With the advice from this article, you can properly prepare yourself and enjoy each step of the process. Don’t overthink it, have fun!

Are you thinking of starting your daily vlog? Let us know what’s stopping you from the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett