Strategize Music Mixes: Your Guide to YouTube Playlists

How to Create a Playlist on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Want to watch the missed-out episodes of your favorite serial? As well know it irritates to find out every single episode on order? But why to worry when YouTube has a separate playlist on your famous tv-series. Want to watch new trending music of 2020? YouTube has a playlist for it. Missing comedy videos from the favorite show on TV? YouTube has a playlist on it. Need to know different ideas about marketing on improving your brand? Yes, you got my point. There is a playlist on YouTube for that as well.

Although it isn’t the latest one on the Internet, it is still the unbeatable application that brings everything in a single screen from trending tunes, entertaining videos, industry backgrounds, and the latest news to your notice that happens every second. Especially if you are an individual with a marketing background or a brand developer, YouTube playlists can do a lot from its side? Need to know what are its benefits and how to create a playlist on YouTube? You are in the right spot.

• Part 1: What is a YouTube Playlist?
• Part 2: YouTube Channel vs. YouTube Playlist
• Part 3: Benefits of Creating a playlist on YouTube
• Part 4: How to Make a YouTube Playlist?
• Part 5: Tips to Improve Your Video SEO

What is a YouTube Playlist?

Irritated from surfing over the Internet for videos related to your concept or topic you are searching for? Else are you a party-hard person who needs continuously playing of fantastic music to keeping the fun going? YouTube playlists are the better option: a collection of videos that keep playing in order, sequentially, and play one after another automatically unless you change it manually.

It is closely related to the music playlists like the ones we find in Spotify and Apple music. Different playlists on YouTube are available in all genres, like entertainment, fun, relaxation, thrilling, and educational niches. Do you have a monotonous routine at the office? Let’s play something crazy and fun-filled like the comedy series or bloopers? Need some workout ideas? Check out the compilation of different custom fitness workouts as a playlist on YouTube. Whatever you want, you can find everything in YouTube playlists.

It is a fantastic app that can do wonders that one could think. Besides being used for the fun-filled purposes, they are content curation tools that can be used by marketers as a platform to attract customers and engage with them with various product videos under a single roof called playlists.

If you are a tricky person who has a changing mindset and different mood-offs, you can create your playlists that combine all your favorite videos from varied niches.

Difference between a Channel and a Playlist on YouTube

There are times where one gets confused with the YouTube channels and playlists. While some say they are similar, the fact is both are different. A person with a specific name creates a channel, and it is the place where the person posts all the videos or uploads them for his/her subscribers to get likes and more audience.

But YouTube playlists are auto-generated contents that consist of videos from different channels but with the same content concept. For example, a PewDiePie channel will have his uploaded videos. Still, PewDiePie playlists will have all his videos and the ones similar to his stream but off the channel. Likewise, self-created playlists will have videos that you have saved to see them later or often.

What are the benefits of a playlist on YouTube?

There are various YouTube and video creators who have undervalued playlists’ importance, and hence the hidden benefits are often off-screen. So, we have listed the top 5 reasons why YouTube playlists are essential and how a YouTuber can benefit from playlists.

1. YouTube playlists help you organize videos in order

YouTube these days appears scattered with numerous information where some are important at the critical instances of time. You also have some playlists that are the effective ones grouped based on a common theme. Suppose your company focuses on selling musical equipment. In that case, you can make separate playlists for a guitar or pianos so that viewers can come across different equipment styles, available variants allowing them to navigate through various parts in your channel. Alongside this, you can tell your viewers what the YouTube channel or the organization is all about at first glance as the first impression is the best expression!

2. Increase the rank of your video

If your video gets added to a playlist, there are high chances for it to be in the YouTube watchlist even it is less popular but related to the ones that the audience prefers. In turn, this act raises your video’s rank as the “total watch time” is a vital factor that drives your video to the highly ranked video list.

3. Playlists account to discoverability and improve visibility on search engines

Apart from being enlisted as single videos, individual videos indexed in playlists get opportunities to appear on the search engines based on the keywords. Playlists are bread slices packed with jam as keywords providing likelihood to emerge on multiple times. But to catch the gain of this method, one has to enrich the video with an outstanding keyword, titles, or description and optimize the video with remarkable SEO techniques.

4. Get more views

When your video comes under a theme and is categorized, the YouTube algorithm places it over with the other related to each other. The next time, your video will appear on the right sidebar below the “related videos.” As the video plays automatically, one after the other, the number of views increases. “Amazing playlists can make viewers watch it longer!”

5. Playlists are best for video SEO

Such playlists can boost and help one to reach your YouTube channel. Especially when it comes to educators or artists, they provide value and save time. Playlists get ranked for keywords that help your audience in reaching you on YouTube.

How to Make a YouTube Playlist?

Surprised to know that a simple playlist has handy benefits that you weren’t aware of still now? Are you excited and eager to create your playlists on YouTube? Here is a step-by-step guide that will guide you on how to make a playlist on YouTube.

1. Open your channel page on YouTube

To start with, open your YouTube channel page and tap the “Customize Channel” button.

2. Create your YouTube playlist

Now, find or select the video you wish to add to the playlist. To save it, click on the “Plus” icon. You can click on “Watch later” that will add the video to your already created playlist from the drop-down.

3. Give the playlist a name

Name your new YouTube playlist and make sure it fulfills the criteria of a maximum of 150 characters. Specify the privacy level and make it to the public so that anyone can view it. Once satisfied, tap the “Create” option.

4. Your YouTube playlist is now live

You have successfully made the playlist and added the video to find by clicking on the “Library” option.

## Tips to Improve Your Video SEO

As said before, to improve your video playlist and bring it to rank, optimizing your playlists with SEO is mandatory.

1. Make use of appealing titles and depiction

While many viewers don’t prefer reading through the entire description, the title and the Metadata are the major factors that attract viewers at first glance. Hence, pay attention and spend time to build and craft an appealing title. Give importance to the thumbnail image and ensure that it is engaging.

2. Concentrate on keywords

Surf through the various playlists and find keywords used in popular videos related to your niche. Remember, keywords can be included in your titles and increase the chances of increasing the ranking of the video.

3. Prefer the optimal video hosting platform

Set a goal and choose a wise video hosting platform to gain traffic and generate new leads. Before deciding with the right one, consider making trails or find a review from the Internet.

Conclusion

So, now you know every nook and corner on the answers to how to make YouTube playlists and create them through a simple guide yourself. Besides using it for product marketing or brand deliverance, you can use it to make your YouTube channel a popular one. Yes, do you have a collection of videos to showcase the world? Upload them on YouTube as a playlist and optimize it with SEO tips discussed today. Maybe it is an ASMR video or a vlogging one. It can help in reaching your YouTube target audience for sure!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Insightful Interviews - Top 15 Recruitment Dialogues

Get Inspired from Top 10 Recruitment Videos

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Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

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[ ](https://tools.techidaily.com/wondershare/filmora/download/) [ ](https://tools.techidaily.com/wondershare/filmora/download/)

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown