How to Increase Video Engagement with Customizable YouTube Thumbnails

There is a saying that first impressions last, and this is proven true, especially when it comes to YouTube video viewership. For sure, you have experienced watching a video out of curiosity because of its thumbnail. That is why content creators take time to resize YouTube thumbnails or use a YouTube thumbnail size converter to customize the preview images that represent their videos.

This technique not only attract viewers to watch your video, but it also gives a glimpse of your content. In this article, we will provide you with a quick tutorial on how to resize a YouTube thumbnail and suggest handy tools you can use to create the perfect YouTube video thumbnail!

Best YouTube Thumbnail Size

According to YouTube’s help center, there are some things to remember when creating a thumbnail for your YouTube videos.

• First, make sure that the thumbnail size is 1280 pixels by 720 pixels and 640 pixels wide. It is the best YouTube thumbnail size.
• When it comes to the thumbnail dimension, make sure to use an aspect ratio of 16:9.
• Also, your YouTube thumbnail image should not exceed 2MB and is in either JPG, GIF or PNG format.

How To Resize Your YouTube Thumbnail

The primary reason for changing the YouTube thumbnail size is to gain more audience. If you are a content creator, your main goal is to introduce your content to a wider range of viewers, right? So you have to pay attention to even the smallest detail, such as YouTube thumbnails to increase viewership and top YouTube SEO.

In fact, YouTube recommends this technique to get more viewers. Also, resizing your YouTube thumbnail will prevent you from getting the “file larger than 2MB error” which can cause your thumbnail to be discarded.

So, how can you use this technique? Check our tutorial below as we walk you through various recommended methods for resizing a YouTube thumbnail:

Method 1: Resize YouTube Thumbnail With Windows Default App

The easiest way to resize YouTube thumbnails is through the Windows default app. Within just a few modifications, you can resize your thumbnail to fit as a preview image for your YouTube video.

Please take note that your image should be at least 2 megabytes or less to achieve the perfect YouTube thumbnail fit. If your image exceeds the limit, your thumbnail will either be rejected, or your image will have a black screen around it-which is not ideal at all.

Now, let us start the tutorial.

Step1 Open an image you want to set as a thumbnail. Then, Right-click> Resize.

Step2 Select “Define custom dimensions.”

Step3 Set the width to 1280 and the height to 720. Then tick the box for “Maintain Aspect Ratio “and click “Save Resized Copy.”

Step4 Click the upload thumbnail button on YouTube and import your resized image.

Method 2. Online YouTube Thumbnail Size Converter

The second method you can use is the online YouTube thumbnail size converter. As it completely works in browsers, you do not need to worry about any app installation to access the feature. Furthermore, using online YouTube thumbnail size converters ensures you maintain your image resolution and prevents it from getting blurry or pixelated.

There are various YouTube thumbnail resizers available online. Some of the most popular are Fotor, Super Image Converter, Pixelied, Super Image Converter , Adobe Express , Newisty, and Promo . Let us focus on the last online tool and the steps on how to use it.

Promo is a free online software you can use to convert an image to a YouTube thumbnail. It is one of the best YouTube Thumbnail tools as it uses simple operation steps and automatically resizes your image without losing its quality.

Here are the steps on how to use the Promo YouTube thumbnail size converter:

Step1 Go to Promo’s official website and import your image

Step2 Scroll down and find the YouTube thumbnail size where your resized image is displayed. Then, click “Download.”

Method 3: Convert the Image to YouTube Thumbnail Using Wondershare Filmora

It is without a doubt that online YouTube thumbnail resizers are great tools for converting your image to an ideal YouTube thumbnail. But it would be much better if you resize your video using the same app you use for editing. That way, you will save time using two separate apps, and your task will be much more efficient using an all-in-one video editing tool.

Wondershare Filmora , one of the most well-known software for creating high-quality and compelling videos, combines these functions in one app. Filmora is not just an excellent software for crafting YouTube videos but also a reliable tool you can use in creating and resizing YouTube thumbnails.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Here is the step-by-step tutorial on how to use Filmora in resizing your YouTube thumbnail. It is divided into two parts:

1. Take a Snapshot as the Thumbnail with Filmora

Step1 Open the video in the timeline, click the play icon in the player window, and pause when you reach the desired frame for the YouTube thumbnail. Click the camera icon to take a snapshot.

Step2 In the snapshot window, choose to save the snapshot as a PNG or JPG file.

Step3 Select the output storage location and click OK.

2. Resize the YouTube Thumbnail

Step1 Import the image into the app timeline.

Step2 Drag and drop the image into the timeline and click the green “Export“ button. In the popup Export window, select GIF. Next, click “Settings“ to adjust the resolution.

Step3 As the recommended size of a YouTube Thumbnail is 1280 * 720 pixels, you can set the resolution to 1280 * 720. Then click Apply and Export the GIF. You can now upload the GIF thumbnail to your YouTube account.

Method 4. Convert Images to YouTube Thumbnail Using Third-Party Software

In addition to using dedicated video editing software, several third-party image editing programs can be used to resize images for use as YouTube thumbnails. Programs like GIMP are popular for this purpose, as it offers a wide range of tools and features for editing and resizing images.

This program allows you to import an image, resize it to the dimensions required for a YouTube thumbnail (typically 1280 x 720 pixels), and save the edited version to your desired location. Using an image editing program can be a good option if you need more control over the appearance of your thumbnail or if you want to make more extensive edits beyond simply resizing the image.

To resize an image using an image editing program like GIMP, follow these steps:

Step1 Install and launch GIMP on your computer.

Step2 Click on “File“ > “Open,” then search for the file you want to resize.

Step3 Click on “Image“ > “Scale Image“ and make sure that the resolution is 1920 by 1080.

Step4 Click on “File“ > “Export As“ and toggle the “Select File Type (By Extension)“ option. Choose JPG/JPEG format because it can compress the thumbnail enough to stay within the limit of 2 megabytes.

Step5 You can change the quality of the image and click the “Export“ button to save the thumbnail.

Comparison of These 4 YouTube Thumbnail Resizing Methods

Now that we’ve explored the four methods for resizing YouTube thumbnails, it’s time to compare the pros and cons of each method. In this section, we’ll consider factors such as ease of use, speed, quality, cost, and compatibility to help you determine the best option for your needs.

Take a look at the table below for a more detailed comparison.

| | Windows Default App | Online YouTube Thumbnail Size Converter | Wondershare Filmora | Third-Party Software | |
| ————————————————– | ——————————————- | ———————– | ———————— | ——– |
| Other Software Required or Not | No | Yes (Internet Browser) | Yes | Yes |
| Internet Connection Required | No | Yes | No | No |
| Complexity of Operations | Easy | Easy | Easy | Moderate |
| Support Other Editing of the YouTube Thumbnail | No | No | Yes | Yes |
| File Size Limit | None | 25MB | None | None |

Resizing YouTube thumbnails using the Windows default app is a quick and easy method that requires no additional software or tools. However, the quality of the resized thumbnail may improve if the original image is low resolution, and this method is only suitable for users on Windows operating systems.

Online YouTube thumbnail size converters are convenient and easy to use, and they can be accessed from any device with an internet connection. They also typically preserve the quality of the original image. However, some online converters may have size limits or require a subscription to unlock all features, and using an online converter can be slower than using a dedicated software tool.

Using Wondershare Filmora allows you to create and edit YouTube thumbnails within a single application, which can be a time-saving advantage if you’re already using Filmora for other video editing tasks. However, Filmora is a paid software, so there is a cost associated with using it, and it may have a steeper learning curve for users new to video editing.

Image editing programs like GIMP offer many features and tools for customizing your thumbnail, including adding text, applying filters, and making more extensive edits beyond simply resizing the image. They also typically offer more control over the quality and appearance of the resized thumbnail.

However, using a third-party image editing program may require a learning curve and maybe more time-consuming than other methods, and there may be a cost associated with purchasing the software.

Each of the four methods for resizing YouTube thumbnails has its pros and cons, and the best method will depend on the user’s specific needs and preferences.

Conclusion

This article explored four methods for resizing YouTube thumbnails: using the Windows default app, online converters, Wondershare Filmora, and image editing programs like GIMP. Each method has advantages and disadvantages; the best one depends on your specific needs and preferences. No matter your chosen method, you can resize YouTube thumbnails confidently with these tools and techniques.

Free Download For macOS 10.14 or later

Here is the step-by-step tutorial on how to use Filmora in resizing your YouTube thumbnail. It is divided into two parts:

1. Take a Snapshot as the Thumbnail with Filmora

Step1 Open the video in the timeline, click the play icon in the player window, and pause when you reach the desired frame for the YouTube thumbnail. Click the camera icon to take a snapshot.

Step2 In the snapshot window, choose to save the snapshot as a PNG or JPG file.

Step3 Select the output storage location and click OK.

2. Resize the YouTube Thumbnail

Step1 Import the image into the app timeline.

Step2 Drag and drop the image into the timeline and click the green “Export“ button. In the popup Export window, select GIF. Next, click “Settings“ to adjust the resolution.

Step3 As the recommended size of a YouTube Thumbnail is 1280 * 720 pixels, you can set the resolution to 1280 * 720. Then click Apply and Export the GIF. You can now upload the GIF thumbnail to your YouTube account.

Method 4. Convert Images to YouTube Thumbnail Using Third-Party Software

In addition to using dedicated video editing software, several third-party image editing programs can be used to resize images for use as YouTube thumbnails. Programs like GIMP are popular for this purpose, as it offers a wide range of tools and features for editing and resizing images.

This program allows you to import an image, resize it to the dimensions required for a YouTube thumbnail (typically 1280 x 720 pixels), and save the edited version to your desired location. Using an image editing program can be a good option if you need more control over the appearance of your thumbnail or if you want to make more extensive edits beyond simply resizing the image.

To resize an image using an image editing program like GIMP, follow these steps:

Step1 Install and launch GIMP on your computer.

Step2 Click on “File“ > “Open,” then search for the file you want to resize.

Step3 Click on “Image“ > “Scale Image“ and make sure that the resolution is 1920 by 1080.

Step4 Click on “File“ > “Export As“ and toggle the “Select File Type (By Extension)“ option. Choose JPG/JPEG format because it can compress the thumbnail enough to stay within the limit of 2 megabytes.

Step5 You can change the quality of the image and click the “Export“ button to save the thumbnail.

Comparison of These 4 YouTube Thumbnail Resizing Methods

Now that we’ve explored the four methods for resizing YouTube thumbnails, it’s time to compare the pros and cons of each method. In this section, we’ll consider factors such as ease of use, speed, quality, cost, and compatibility to help you determine the best option for your needs.

Take a look at the table below for a more detailed comparison.

| | Windows Default App | Online YouTube Thumbnail Size Converter | Wondershare Filmora | Third-Party Software | |
| ————————————————– | ——————————————- | ———————– | ———————— | ——– |
| Other Software Required or Not | No | Yes (Internet Browser) | Yes | Yes |
| Internet Connection Required | No | Yes | No | No |
| Complexity of Operations | Easy | Easy | Easy | Moderate |
| Support Other Editing of the YouTube Thumbnail | No | No | Yes | Yes |
| File Size Limit | None | 25MB | None | None |

Resizing YouTube thumbnails using the Windows default app is a quick and easy method that requires no additional software or tools. However, the quality of the resized thumbnail may improve if the original image is low resolution, and this method is only suitable for users on Windows operating systems.

Online YouTube thumbnail size converters are convenient and easy to use, and they can be accessed from any device with an internet connection. They also typically preserve the quality of the original image. However, some online converters may have size limits or require a subscription to unlock all features, and using an online converter can be slower than using a dedicated software tool.

Using Wondershare Filmora allows you to create and edit YouTube thumbnails within a single application, which can be a time-saving advantage if you’re already using Filmora for other video editing tasks. However, Filmora is a paid software, so there is a cost associated with using it, and it may have a steeper learning curve for users new to video editing.

Image editing programs like GIMP offer many features and tools for customizing your thumbnail, including adding text, applying filters, and making more extensive edits beyond simply resizing the image. They also typically offer more control over the quality and appearance of the resized thumbnail.

However, using a third-party image editing program may require a learning curve and maybe more time-consuming than other methods, and there may be a cost associated with purchasing the software.

Each of the four methods for resizing YouTube thumbnails has its pros and cons, and the best method will depend on the user’s specific needs and preferences.

Conclusion

This article explored four methods for resizing YouTube thumbnails: using the Windows default app, online converters, Wondershare Filmora, and image editing programs like GIMP. Each method has advantages and disadvantages; the best one depends on your specific needs and preferences. No matter your chosen method, you can resize YouTube thumbnails confidently with these tools and techniques.

Charting a Successful Course in YouTube Keywords

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor for YouTube Video

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

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