How to Make YouTube Video: The Ultimate Guide

How to Make YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.

• Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
• Production Stage: Recording a YouTube Video [5 Tips and Tricks]
• YouTube Video Postproduction Stage: Editing the Footage You Recorded
• Uploading Videos to Your YouTube Channel
• How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]

Preparation Stage: Getting Ready to Make a YouTube Video

Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.

1. Start a YouTube Channel

The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.

We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.

2. Choose a Niche and Craft a Video Content Strategy

Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.

Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.

3. Secure a Fresh Supply of YouTube Video Ideas

Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.

Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.

4. Get the Right Video and Audio Recording Equipment

The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .

Production Stage: Recording a YouTube Video

After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.

1. Write a Script and Make a Shooting Schedule

Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.

2. Set a Scene

You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.

3. Pick the Best Camera Positions

Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.

4. Make Sure that You Have Enough Light in The Shot

Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.

5. Bonus: Making YouTube Videos Without a Camera

In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.

Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.

Postproduction Stage: Editing the Footage You Recorded

Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.

The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.

Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.

Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.

When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.

Adding/Uploading Videos to Your YouTube Channel

As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.

Read More to Get : How to Loop a YouTube Video >>

1. Optimize Your Content for YouTube Searches

Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know about YouTube SEO in our guide.

2. Create Visually Captivating Thumbnails and End Screen Elements

A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.

Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.

3. Publish, Interact and Share

YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.

How to Make YouTube Videos from a Mac or PC Computer?

Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.

When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.

Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.

New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.

Conclusion

Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Creating Impactful YouTube Conclusion

How Can You Make Outstanding YouTube Outro?

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

• Part 1: What is an Outro?
• Part 2: How to Create Outstanding YouTube Outro?
• Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

• Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

• Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

• Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

• Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

• Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales