How to Matchmake for Maximum Viewership on YouTube

How to Find YouTube Collaboration Partners?

Richard Bennett

Oct 26, 2023• Proven solutions

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The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.

1. Tips from Tech YouTuber Roberto Blake
   1. _ Approach people you already have a relationship with _
   2. _ Think about what your potential partner could have to offer your existing subscribers _
   3. _ Create quality content consistently _
2. Tips from YouTube Guru Nick Nimmin
   1. _ Use the person’s name when you contact them _
   2. _ Keep it simple _
   3. _ Have ideas _
3. Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
   1. _ Networking is important in finding collab partners _
   2. _ Don’t stray too far from your other content _
   3. _ Thank the people you work with in your videos _
4. Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
   1. _ Don’t approach other YouTubers as a ‘fan’ _
   2. _ Ask questions _
   3. _ Use Twitter _

Also, check out these tips on how to grow your channel using collab videos .

Tips From Tech YouTuber Roberto Blake

Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:

1. Approach people you already have a relationship with

This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.

2. Think about what your potential partner could have to offer your existing subscribers.

People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.

3. Create quality content consistently.

If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.

Tips From YouTube Guru Nich Nimmin

This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:

1. Use the person’s name when you contact them.

This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.

2. Keep it simple.

When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.

3. Have ideas.

Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.

Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer

Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.

1. Networking is important in finding collab partners.

Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.

2. Don’t stray too far from your other content.

Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.

3. Thank the people you work with in your videos.

If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.

Collab advice starts at around 2:10.

Tips From Lifestyle and Fashion YouTuber MyLifeAsEva

Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.

1. Don’t approach other YouTubers as a ‘fan’.

If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.

2. Ask questions.

If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.

3. Use Twitter.

Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.

Do you have any of your advice on YouTube collaborations?

Excellent YouTube Video Editor Always Save Your Time

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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The Essential Guide to Aspect Ratio Standards on YT

Yes, you are right. Social media is the platform that no one can refrain from in the current world of technology, news, events, and friends. One such platform gained so much popularity in the last few years. That is YouTube, a platform that is used worldwide for a multitude of purposes. Such as watching videos, uploading or sharing videos, tutorials, trends, series, coaching, serials, shorts videos, news, events, displaying ads, and lots more. No doubt, the list is endless.

Well, while dealing with YouTube videos, there is one most crucial point to keep in mind. If you have a vision or some thought, you can create a new genre of video under YouTube. And that is the YouTube Aspect Ratio, to have the best visual experience for the users worldwide.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

● YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

● YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

● YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

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There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

● So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.