FIFA Highlights & Trends: Charting on YouTube

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Unlocking the Secret of #Hashtags for Six Figures

Youtube hashtags have the power to get more viewers to your channel. Choosing the right ones at the right moment will help you grow much faster.

Knowing this, how do you know the perfect hashtags for YouTube?

The answer is simple. This guide lets you know precisely how to discover the best hashtags for YouTube. In addition, you’ll learn what tools to use and how to always find the correct tag for each video.

Bonus: Edit Your Vlog Videos Like A Pro With Filmora

Best YouTube Vlog Hashtags

Hashtags are powerful features that can connect the right viewer to your content. They merge videos and viewers with similar topics and interests.

If you have a vlog on YouTube, there is a set of hashtags that work perfectly with this type of content.

This is a list that might help:

#vloggingmylife
#vlogginggear
#vloggerlife
#vloggers
#vloglife
#vlogger
#vlogging
#youtuber
#vlogs
#dailyvlog
#vloggingcamera
#vloging
#vloggingcommunity
#vloggerlifestyle
#travelvlogging
#vloggingmum
#foodvlogging
#vlogginglife
#newtovlogging
#disneyvlogging
#vlogging101
#vloggingsetup
#vloggingfamily
#vlogday
#kidsvlogging
#imvlogginghere
#beautyvlogging
#microvlogging
#motovlogging
#instavlogging

When using hashtags for YouTube, it’s essential to put yourself in your viewers’ shoes. So first, ask yourself what your ideal viewer is searching for.

For example, if you’re creating a video on how to cook past, think about all the ways the viewer would search for this on YouTube. A few hashtags may come to mind are #pastarecipes, #pastacooking, #tasypasta, and so on. I hope you get the idea of how hashtags work.

This may take a lot of time. However, a YouTube hashtag generator can make this process a lot quicker and even more effective.

Best Tools for YouTube Vlog Hashtags

You should know that more than these thirty hashtags will be needed to help your videos succeed. But sometimes, you will need better or more appropriate ones.

The best way to always have the perfect tags is to use a YouTube hashtags generator. It’s a tool that digs up the ideal tags for every type of video.

Here are the three best YouTube hashtag generators you can use:

1 Keyword Tool

This tool’s primary purpose may be to help with keyword research, but it has a valuable hashtag extension.

First, type in the topic of your video. For example, “vlog.” Hit Search.

Then, select the Hashtags panel.

This will show you a massive list of trending hashtags you can use for your YouTube video. However, the YouTube tags it gives you will sometimes be different. For example, if you search for the same word at another time, the results may differ depending on current trends.

That’s all there is to it. Copy any tags you like and use them for your video. Also, you can purchase the pro version of this tool to get more detailed insights. However, the free version works just fine most of the time. The choice is yours.

2 TubeBuddy Chrome Extension

TubeBuddy is a Chrome extension that does much more for your YouTube channel than help with hashtags. It’s an optimization tool that will configure everything for better reach.

It’s also available as an Android and iOS app. As for the Chrome extension, you install it, and it integrates with YouTube.

The next time you upload a video, it will analyze it and help you process and publish it more quickly.

Additionally, TubeBuddy will also show you the best possible hashtags to use for your unique video. Over 1 million people use it. That should be proof enough that this tool truly offers something valuable.

3 VidIQ Chrome Extension

This is another Chrome extension that helps you find keywords and YouTube tags to get more views. It’s just as easy to use as the previous one. VidLQ has over 2 million users worldwide, proving its usefulness.

Plus, it has plenty of other features to help you grow your channel. For example, its Competitors Tool will give you insights into what similar channels are doing. VidLQ will also help you optimize your videos to get recommended to more viewers. As we all know, this can significantly increase your views.

It’s a great tool that can be especially beneficial for beginners. However, because of its simplicity, anyone starting on Youtube should use it. It does most of the publishing for you but teaches you how to do it yourself.

Note: If you hope to know more about YouTube keyword tools to get more views, you can read this article to increase your audience: 10 Best YouTube Keyword Tools to Get More Views

Bonus: Edit Your Vlog Videos Like A Pro With Filmora

Another way to get more YouTube views is to upload high-quality videos consistently.

By high quality, we mean no background noise, proper color grading, entertaining soundtracks, and similar. But, of course, you can be an experienced video editor to do any of this.

Filmora is an easy-to-use tool that lets you create professional videos quickly. With it, you can instantly remove background noise and search from a long list of copyright-free music. It also has a feature that edits videos automatically for you. For YouTube vlogs, this will export perfect results most of the time.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

If you’re a more experienced video editor, Filmora’s also got you covered. Aside from its simple features, it also has an advanced editor. It allows you to touch up every tiny detail of your video if you feel like it.

It’s an all-in-one tool that YouTube creators recommend for YouTube creators. Best of all, it has features for users of all experience levels. As a result, you won’t have to watch countless tutorials on YouTube about how to use Filmora.

For example, to help you make your vlogs more eye-catching, we have prepared the video below:

Super EASY Video Transitions for Vlogs

Conclusion

Finding the best hashtags for YouTube is an easy but also important task. It’s all the little things combined that help you get more viewers. Things like using the right keywords, thumbnails, YouTube tags, etc.

Yet, it would help if you didn’t forget the most important thing: the video itself. So, give Filmora a try and become surprised by how easy it is to create a high-quality YouTube video.