FIFA’s Favorite Footage: Charted on YouTube

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Streamlining YouTube Short Conversion to MP4 Files

Create Your YouTube Shorts with Wondershare Filmora

An easy and powerful YouTube Shorts editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

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Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora

Create high-quality as it gives you lossless content.
Transform your video into spectacular output with overlays and filters.
Add background music for optimum entertainment.
Change your video background with the special effects from the Chroma key tool.
Advanced editing of text by color, size, font, and animation among other features.

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For Win 7 or later (64-bit)

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How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

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