Flair in Your Makeup Routine: Top Tutorial Insights

Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More

Richard Bennett

Oct 26, 2023• Proven solutions

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

Types of Beauty Videos – Your Content Strategy
How to Get Products to Review
Simple Camera Setup for Beauty Vloggers
Lighting for Beauty
Top Ring Lights for YouTube
Build Your Own Diva Ring Light
How to Make a Makeup Tutorial – Before You Start
How to Make a Makeup Tutorial – Recording
How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

Boyfriend Does My Makeup
Kid’s Makeup Challenge
No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

Camera with a flip-out screen
Ring light
Camera-mounted shotgun mic
Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

Smartphone camera
DIY ring light
Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**

You can buy daylight-colored bulbs for about $5.

Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

A wire wreath frame
Zip ties
LED rope light (16 ft, daylight)
Tinfoil
Metal paper towel stand
Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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YouTube reports that Facebook is the most utilized platform fans use to watch online content. More so, up to 40% of those who watch the content do share links with their friends online – this then makes it quick to promote YouTube content on Facebook. Simply by making your new YouTube content visible on your Facebook page, and you’ll be certain that thousands of viewers will have a glimpse of it. You must already be scratching your head for ways on how to post a YouTube video on a Facebook page. Well, we bring you several ways to go through that and make your YouTube content accessible on Facebook.

How to Post YouTube video on Facebook?

Since Facebook is easily accessible, many users have more access to it than other social media platforms. More so, the page allows you to communicate with your audience via photos, videos, graphics, text, among many other multimedia contents. You don’t even need any programming skills to operate it. Here are ways to post YouTube content to Facebook.

If you have a stationary point of work, i.e., a computer, it is possible to share your YouTube video through it.

Step 1. First, visit the YouTube site at https://www.youtube.com . It can launch from any web browser.

Step 2. Choose from among your videos on YouTube the one you wish to share on Facebook.

Step 3. Then find the “Share” icon located directly under the video you want to share. Click on the video and hit the “Share” button below the video.

Step 4. Choose “Facebook” from the sharing options that pop up.

Step 5. Next, sign in to “Facebook” on your desktop. Then select the destination point you want your video to land in by using the drop-down menu at the top of your desktop screen. Select the “Share to News Feed” or perhaps the share to “Story.”

Step 6. Finally, click the “Post to Facebook” tab to share your YouTube content with Facebook.

Are you on the go and want your Facebook fans to know what content you have on your YouTube channel? Here are the simple steps on how to post a YouTube video on Facebook right from the palm of your hands – a mobile device.

Step 1. Use any browser on your mobile device to launch the YouTube app from the official website.

Step 2. Peruse through your YouTube videos and choose the one you wish to share on Facebook.

Step 3. Check below the video and click on the “Share” icon.

Step 4. Search through the app’s options and choose Facebook. Also, ensure that the “Facebook” app is installed on your mobile device to make your videos sharable.

Step 5. Click on the “Next” option in the upper right-hand corner of your mobile screen. It will enable video sharing.

Step 6. Then choose the YouTube video’s post destination to your Facebook. It could be shared on your timeline, story, or a Facebook group’s page.

Step 7. Finally, click on the “Share” tab to make your video viewable on Facebook.

How to post a YouTube video on Facebook

Easily post your YouTube video on Facebook and let viewers access them directly from your Facebook feed. By this, your fans don’t have to click on other tabs but will access the videos directly.

Step 1. Copy the YouTube video’s link
First, go to your YouTube channel and copy the video link that you want to post to Facebook. You can as well copy the embed code.

Step 2. Embed the video link you copied
This link should be embedded into a Facebook post. Do this by first logging into your Facebook account. Then go to the top of your “Facebook News Feed” and click the “What’s on your mind” box.

Step 3. Paste your link
Right-click on the “What’s on your mind” box, then select the “Paste” option.

Step 4. Preview video
Facebook will let you preview the video you just posted. Check whether you have pasted the right video before you post it.

Step 5. Post your video
Now, scroll down and click on the “Post” tab. You can also add a message to your post. Just place a cursor after the video URL and hit the “Enter” key on your keyboard. Finally, scroll down and hit the “Post” tab to make your video public on Facebook.

Extra Tip: Facebook Video Tips for more Views and Shares

You have to play your cards well when it comes to posting and sharing your videos on Facebook. These tips are all you need.

- Catch viewer’s attention within the shortest time possible

Here, your main aim is to convince your viewers. So, don’t let them spend so much time before you catch their attention. You can bring up a point about some latest news or adventures that let your viewers connect immediately.

- Add captions to the video

It is not necessarily possible that viewers will watch your videos with the sound on. Some like it when it’s silent and might disable the sound auto-play. Add some captions so that viewers will understand your video, even on silent mode.

- Emphasize on one key-point

Focus on one key point so that your viewers are not swayed away. Your video is highly sharable if it is easy to understand.

- Add a Call To Action

Including a call-to-action will encourage your viewers to subscribe to your channel. Ensure you include it at the end of your video to tell viewers what to do next. You could also include a link to your blog post to let your viewers read and find more content from your other channels.

- Facebook ads can make a great difference

Facebook is a great place for running ads that reach a wider audience. Adverts are great ways to target a specific audience. They explain your products and services more straightforwardly.

- Embed your videos on blog posts

Numerous people get to access guest posts and blog posts. You can embed your Facebook videos on such posts to reach more people. Just get the embed code from your video, then copy and paste it to a guest or blog post.

Frequently Asked Question about Facebook video

Both viewers and content creators have a few concerns about YouTube and Facebook videos. Here are some frequently asked questions that will be of benefit to you.

YouTube is just one platform where content creators showcase their productions. Yes, it is legal to share your content on other forums like Facebook, Twitter, Instagram, etc.

2) What is the best time to post to your Facebook page?

The best time to post on a Facebook page depends on your time zone. Generally, viewers access Facebook late in the evening and early in the night. Perhaps they are off work and now want to relax by checking the day’s updates.

3) What are Facebook business accounts and personal accounts?

Facebook business accounts are designed for users who want to use Facebook to administer their pages and advert campaigns. This account cannot be found in searching or receiving friend request apps. Nonetheless, personal accounts are used at basic and casual levels. You can search for friends and send requests. Personal accounts are also easy to manage.

Yes, it is possible to let others share what you have posted. Just ensure they know your intention by constant reminders. Some popular ways that are proven to be effective include the use of “Call to Action,” using an image or video with your Facebook status update and offering some incentive to your fans for sharing.

Of course not! What you pull from your YouTube channel is the kind of video that will be watched from Facebook. The quality cannot deteriorate. However, it is good to ensure you compose quality videos on YouTube before sharing them. Several video editing apps like Filmora can help you compose quality videos with high resolution.

Conclusion

● Facebook is a great platform that is accessed by a wide audience. More so, you can share your content from other platforms easily. The article has covered how to share YouTube videos on Facebook and hook your audience. You can use your computer or share directly from your mobile device in simple steps. It is also better to play some tricks on your effort to reach a wider audience. These include a CTA, embedding your Facebook videos to blogs posts, among other options.