Fostering Collaborations: Building Partnerships to Promote Videos

How to Promote YouTube Videos (Without Paying)

Ollie Mattison

Mar 27, 2024• Proven solutions

Getting a unique idea for your YouTube video is great and implementing it is even greater. But what about promoting after creating the video? This is the biggest concern for many YouTubers especially those who are freshly entering the YouTube world. To work on marketing strategy is way too important than uploading video which many people don’t think of.

Since YouTube stands as one of the well-known video-sharing website and nearly 300 hours (estimated) of videos are uploaded every single minute, how would you make your video a storm of hype thereby reaching the essential target audience? Among the chain of YouTube channels, popularizing yours to let people know you; you need some smart tips to be a pro on this matter. And this is what today’s article stressed upon. Have a look and learn how to promote YouTube videos without paying to drive incredible traffic.

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Part 1: How to Promote YouTube Videos Free

1. Come up compelling titles

To promote YouTube video the right way, focus firstly on the title of your video . As this is what viewers will notice first and your notable title will only encourage users to play the video further, try to keep it simple and on-point. Avoid providing long titles as Google automatically shortens it up to 66 characters on search results. Moreover, a great YouTube video promotion is nothing without keyword research. Make sure to go ahead for it to keep the video on top in search results.

2. Pay attention to description and Tags

While thinking how to promote YouTube videos, it is important to pay heed on the video description and tags . The motive of YouTube description is to expand on the main title and putting more detailed information to it. You need to make sure to keep the description long and incorporate the maximum keywords possible (don’t be stuffy) while writing the description. Besides, when you add a web address in the description, ensure to begin it with “http” to make it clickable. Viewers will then easily be redirected to it on clicking. A yet another tip to promote YouTube video is to add tags that can describe the video purpose.

3. Make high quality content

High-quality content is the key to have great and exceptional results out of your video. Make sure to keep the video highly informational and once you’re ready with the content, work on the YouTube SEO . Start looking for the relevant keywords and put these in the title, description, tags and wherever needed.

4. Connect with YouTube community

Connecting with the viewers and YouTube community is the next step for promoting YouTube videos without paying. You create video, upload it and now people like it and make time for commenting on it. How would your audience feel if you won’t respond them back? They will obviously feel ignored. Therefore, try to be actively involved with the audience by replying to their comments as this will keep your audience intact.

Furthermore, make time to find the similar niche community and get engage with them. Watch their videos and activities and drop comments on their videos. Also, try to share useful video links through comments section.

5. Run a contest in your video

Why don’t give your best shot on contest strategy to fascinate more audience? Well! This is an extremely interesting technique to engage the audience. You should try to motivate viewers to subscribe your channel and provide with giveaways and prizes in return. They will willingly go for it and spread the contest thing to their friends as well. After all, everyone on this planet cherishes free stuff. Hence, use this promotion strategy and run contest thereby cheering your audience to step ahead. Remember to follow YouTube’s contest rules .

6. Cross-promoting your video

Do you know that over 500 years of YouTube videos are successfully watched on Facebook on regular basis? Also, Twitter users are involved in sharing over 700 YouTube videos every minute, according to YouTube. Therefore, using the other social platforms and marketing your YouTube channel there stand a great chance for your success. Cross-promoting YouTube video are likely to get viral quickly with top ways to promote YouTube videos .

7. Thumbnails is a must

Thumbnail is equally important as the title and content of the video. And to promote YouTube Video and make it success-deserving, thumbnail plays as an important aspect. There is no rule to create thumbnail. If you like, you can customize thumbnail with Filmora. You should be creative and think out of the box to make it more appealing. Play with image, layouts, designs and add understandable text on your video thumbnail.

8. Add Calls To Action

Do work on CTAs if you want your video to be YouTube video promoted in a better way. While people watch your video, remin-d them or ask them to like the video and subscribe to your channel. In addition, tell them to share the video as maximum as possible to help others too. Popular YouTubers have embraced this Call-to-action approach and they experience increasing number of shares by just asking the existing subscribers for it.

Part 2: Bonus Tip: How to Promote YouTube Videos with Some Money

Don’t forget email marketing

Use video on email marketing is never an outdated idea and here you can use it too in order to promote YouTube videos. To get to the loyal audience through this strategy, you can follow multiple ways:

Have an email subscriber list already? Then make use of it and spread the news about your creative YouTube channel to the people in the list. You can do this every time you publish a fresh video.
Also, make sure to keep the intro and outro of the playlist appealing rather than working on each video and adding CTA. By palying with intro/outro, make your viewers acquaint with your email list and tell them to subscribe.
Above all, it is always suggested whenever you think about promoting your YouTubr video to always add a CTA. Here, when you use email as marketing platform, ask your audience to subscribe to your email list in the last.

Advertise

One of the golden tips – “Advertise and make your views rise” that can be of great assistance. Also, make sure of the following tips if you are thinking about advertising of your video and channel.

Firstly, you should know that the duration of the ad matters. Keep the advertisement small, 30 to 60 seconds to be precise.
Secondly and importantly, don’t forget to provide clear call-to-action. Let your viewers know what to do next. You can add subscribe the channel or sign up for email or simply share the video etc. as effective CTAs.
The third tip says you to take help of TrueView ad format. TrueView In-display ads are evident in watch pages of YouTube where the viewers have their recommended videos and other suggested videos (on the right side). These ads go with the “cost-per-view” concept i.e. when users opt to watch your video by clicking on it, you will be charged. Overall, TrueView stands as great way to get your video marketed.

Conclusion

We enlightened you how to promote YouTube videos without paying and even shared some tips on promotion through money. Now that you’ve got a fair idea, work on the aforementioned methods and make your video known worldwide. Make use of the strategies and we hope you will surely make a remarkable name of yours. Hope you liked the tips we shared and started promoting YouTube videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Universal YouTube Guidelines and Expectations

YouTube has become more than an entertainment now. Most content creators are using the platform to earn and bring their skills to some use. Good knowledge of YouTube Community Guidelines would work in the long run.

The article introduces the YouTube Community and covers how to make community posts on YouTube. Additionally, stay tuned to find out how to get the community tab on YouTube. So let us begin!

Part 1: What is YouTube Community?

Before getting into YouTube community posts, it is crucial to understand what YouTube Community is and how it affects the content creators. The YouTube community is an extensive range of viewers or followers that one needs to grow their channel. Creating a connection with the viewers helps because you have loyal followers; you have got it all.

It is because the trusted followers would go above and beyond to share your content to their social media accounts and give you instant feedback. YouTube community tab works like a charm for creators to engage with the audience. They can use YouTube community posts such as polls, ask questions, use GIFs, and interact with the community.

Part 2: How to Make A Community Post on YouTube?

The first question to arise in one’s mind revolves around how to make a community post on YouTube. The community post YouTube helps in interaction with the general public and community. To make community posts YouTube via computer and mobile device, follow the guidelines below in detail.

Community Post YouTube Via Computer

The steps below shall help the reader to make a YouTube community post through the system.

Step 1: Launch YouTube from your browser and log in to your account. Now, click on the “Upload” button located at the top right corner of the screen.

Step 2: Tap on “Create Post” and type the message in the textbox. You can insert an image, GIF, or video as required. Now, pick the type of post.

Step 3: Hit “Post” afterward. The “Community” posts can be accessed from the “Community” tab in your account channel.

Community Post YouTube Via Mobile Phone

To know How to make community posts on YouTube mobile, follow the guidelines below:

Step 1: Launch the YouTube application from your iPhone or Android. Hit the “Create” icon that looks like a video camera located in the top right corner.

Step 2: Click on “Create Post,” add the post to the textbox and upload any required media. Choose the type of post and tap “Post.”

Part 3: How to Get Community Tab on YouTube?

The vital concern to be addressed in this section spins around how to enable a community tab on YouTube. On October 12, 2021, YouTube updated the policy that stated that a channel must have a minimal 500+ subscribers to get community tab YouTube.

Before October, the threshold for subscribers used to be 1000+. Now it has been reduced so that most channels can communicate and engage with the audience. The content creators can access the community tab on YouTube faster by following some pointers and tips.

For once, they can interact with the audience more and find ways to keep them in a loop. It creates a strong community of followers and subscribers. To do so, the account owners can reply to every comment, ask different questions, and pin the best comments. Additionally, you can ask for feedback and opinions in the comment tab to enable the community tab on YouTube.

Ask people their take on a certain stereotype, have a tip from viewers that can be shared with the community, and how they want to see the future. It also makes the community ponder upon the cruel realities of the world and express themselves out loud. You can also make more quality content videos to be a part of the community for good.

Part 4: How to Make Good Use of Community Tab on YouTube?

The users know how to get the community tab on your YouTube channel and how to post community posts on YouTube. It is time to know how to make good use of the community tab on YouTube. Having this knowledge shall help the new and old content creators to use their skills and bring good to the world.

So, without wasting any time, let us begin the process.

Showcase Behind the Scenes and Bloopers

Most viewers crave authenticity more than ever. The regular videos and updates on a channel and scripted and well-crafted, so there is no window for error. However, upload your life updates and BTS scenes from video production to engage the audience and use the community tab to its full potential.

Cross Channel Promotion Process

The community tab helps promote your various vlog or podcasts. It means that you can support new creators in the market and establish a cross-channel promotion network. Engaging with other creators helps the audience know about your community tab YouTube.

Use Teasers and Promos

Using different teasers and promos plays a significant role in developing the well-deserved hype for the show or video. It compels the audience to stay tuned to whatever the channel is bringing to the table. Moreover, the time between working on the video and uploading it can be filled by teasers that promote the upcoming project big time.

Exceptional and Planned Giveaways

Giveaways appear to be a devious plan to lure in the audience. However, if your content is worthy enough to stick around, you don’t need to worry much. Therefore, plan a giveaway and set some rules for it. The circle of interest is widely enhanced using this tactic from the platform of community tab on YouTube.

Hosting Q/A Sessions

Another effective way to use the YouTube community tab to its full potential revolves around hosting a Questions and Answer Session. The general public likes to relate to the bloggers and influencers and know about them. A Q/A session sparks the connection between the two where the viewers ask different personal and professional questions.

It is a huge possibility that you gain new followers, and they stick to the way you communicate and give importance to your subscribers.

Ask for Inspiration and Video

The most common practice of renowned content creators is to engage the audience and ask them for inspiration in the following video. You can ask your subscribers what they want to see you act on and what topic should be covered. Do not hesitate to use polls and gauge interest in general and stereotypical subjects.

Conclusion

YouTube has become a one-stop shop for watching impeccable content and earning through the creation of media. It is vital to know YouTube community guidelines to work better and efficiently.

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02 How to Make A Community Post on YouTube?

03 How to Get Community Tab on YouTube?

04 How to Make Good Use of Community Tab on YouTube?

Part 1: What is YouTube Community?