Framework: Developing Transformative Lifestyle Broadcasts

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

Part 1: What is Lifestyle Video?
Part 2: 6 Key Benefits of Creating a Lifestyle Video
Part 3: How to Create a Lifestyle Video?
Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

In-Depth Look at Voice Altering Software for Video Makers

Are you looking for the best voice-changing app for your YouTube channel?

Creating a YouTube video with professional output is straightforward, but many people find it challenging because they do not have the right vlogging tools at their disposal. There are countless vlogging tools and one of them is the voice changer.

With a voice-changing app, you can create multiple voices for one video clip with complete ease. Voice changer supports several background sound effects that you can import to spice up your content before uploading it on YouTube. The app makes your videos fun and interesting to watch that then drives traffic to your channel.

Presently, there is an array of YouTube voice-changers available online. While some are top-notch, others are nothing to write about. In this article, we will share with you some top-level YouTube voice-changers recommended by experts in the industry. Without further ado, let’s dive in.

Try AI Voice Changer

For Win 7 or later (64-bit)

Try AI Voice Changer

For macOS 10.12 or later

Part 1. Best Voice Changers for YouTubers

Here are the top 7 YouTube voice-changing apps available on the global market today:

1. AthTek [Online & Free]

AthTek is one the world-leading voice-changing apps suitable for Windows operating systems. This simple yet powerful app is well-customized with powerful features such as pitch and speed enhancer. The app allows you to edit your audio recordings easily and quickly.

It provides you with a comprehensive user interface that lets you switch your voice without stress. Compared to other voice-changers, AthTek stands out. The app integrates perfectly with platforms like Skype, etc.

AthTek is a fantastic voice changer, however, it isn’t without its dark sides. AthTek is not a real-time voice-changing app. Hence, you can only use it with ready-made sound recordings.

How to Use AthTek YouTube Voice Changer

Follow the procedure below to use the AthTek voice changing app on your YouTube channel:

Step1 Download AthTek from the official website. Follow the on-screen instructions to install the app, and launch it. When AthTek opens, the interface below will appear on your display screen:

Locate the Browse button beside File Path, and click on it. AthTek will automatically direct you to your local storage.

Step2 Choose your desired audio file from the list available on your computer, and tap the Open button. AthTek will immediately upload the audio file on its interface. The page below will come up on your screen:

Step3 Now move to the Change Parameter section and make the necessary adjustments. Once that’s set, click on the Play button to preview the audio file. If satisfied, tap on Export, choose a destination path and click on Save.

2. Voicechanger.io

Voicechanger.io is a cloud-based program that enables you to upload and edit audio files conveniently without distorting the quality. The program also allows you to record your voice, and add effects with complete ease. It’s an easy-to-use voice changer with no operating system limitations. Aside from voice changing, Voicechanger.io supports speech-to-text. Thus, you can convert speech to text without stress.

How to Use Voicechanger.io

Step1 With the help of an internet-enabled computer system, navigate to the official webpage for Voicechanger.io. The page below will come up if all goes well:

Step2 Choose your preferred audio input method to proceed. Should you select Upload audio, you will be directed to your local drive where your recordings are stored. Choose an audio file, and click on Open.

However, should you pick the Use microphone option, you will be prompted to grant access to the mic. Click on the appropriate key to complete this step.

3. Voxal Voice Changer

Voxal Voice Changer is another quality app mostly used by Mac owners to manipulate audio recordings. It’s also suitable for editing real-time chat audio recordings. The app provides you with several preset voices that you can select from to make your sound recordings fun to listen to.

Additionally, you have the privilege to customize the background effects that you could be used at any time. Voxal Voice Changer is a simple app with zero restrictions in the free version. It also offers paid versions with additional features for professional YouTubers. Besides editing ready-made audio, the app does allow you to create voice recordings.

How to Use Voxal Voice Changer

Here is the detailed procedure to use the Voxal Voice Changer app:

Step1 From the official website for Voxal, download and install a compatible version of the app on your computer system. Wait until the installation is successful and launch the app for usage.

When the interface above appears, locate the Menu drop-down menu at the top left corner of your display screen. Select File > Import Voice. Your local storage will automatically appear.

Step2 Choose an audio recording or voice to import on the Voxal Voice Changer interface, and tap on Open. After uploading the file, select a voice effect on the left sidebar.

Step3 Now click on the green Preview button at the top menubar. Listen to the audio file with the chosen effect. If satisfied, export the file to your preferred storage path.

4. Skype Voice Changer

As the name implies, this app is built for you to conceal your voice when using Skype social media platform. It can also serve as a voice changer for YouTube content creators. This app permits you to transform your audio recordings into interesting sounds easily and quickly.

Skype Voice Changer offers free and paid services to its end-users. However, the majority of its features are locked in the paid version. The app provides a clean voice editing interface so end-users, including those who aren’t conversant with information technology, can navigate easily.

How to Use Skype Voice Changer

Here is the set of instructions to use Skype Voice Changer:

Step1 Install the Skype Voice Changer app on your PC, and launch it for operation by clicking on the appropriate button.

A window with several easy-to-use options will come up just as below:

Click on the Effects button at the top menu bar.

Step2 Select a voice effect on the left panel of the Skype Voice Changer interface. Once that is set, click on Preview at the lower right corner of your screen.

Now speak into a microphone, and listen to your voice.

5. AV Voice Changer Diamond

AV Voice Changer Diamond is another wonderful voice-changing app with several entertaining effects that you can choose from to pimp your audio recordings or voice. The app provides you with several preset options, so you have control over your output. It’s one of the most versatile apps for YouTubers.

This voice changer offers an easy-to-manage user interface so beginners in the tech space can easily find their way without involving a third party. AV Voice Changer Diamond works perfectly with all VoIP programs and social media platforms like Skype, Viber, YouTube, and more. One challenge you may experience with this app is the very long installation process.

How to Use AV Voice Changer Diamond

Go to the AV Voice Changer Diamond website to install the latest version of the app on your computer system, and follow the steps below to use it:

Step1 Open the app on your Windows or Mac operating system. You will find the interface below on your screen:

Locate the Nickvoices at the top toolbar. Click on it, and a couple of voice effect options will pop up.

Step2 Select from the list to proceed. Alternatively, you could click on Custom on the list to customize a voice effect. However, mind you, you must subscribe to a premium package to create a voice effect.

Step3 On completing the step above, locate the Record button and click on it. A new window will come up. Follow the on-screen instructions to record your voice.

6. Voice Changer HD

If you are looking for a voice-changing app that you can use to modify your YouTube audio tracks at a zero-cost fee, Voice Changer HD is the perfect tool to use. The app allows you to turn boring audio recordings into enjoyable ones with the lovely effects it supports.

In addition to the audio editing features, Voice Changer HD lets end-users create sounds from texts. Thus, it supports text-to-speech. The app comes with an easy-to-manage user interface. It has over 25 preset voices tucked into it.

How to Use Voice Changer HD

Using Voice Changer HD isn’t difficult. Apply the stepwise guide below:

Step1 Download, install, and open Voice Changer HD on your computer. Once it opens, click on the appropriate button to record your voice.

Step2 Click on the Stop button to end the recording. Voice Changer HD will automatically load an interface with several voice effects. Select one to design your recorded file.

Step3 Next, click on Share to send the file to friends and relatives.

Part 2. Best Voice Editors for YouTubers

1. Filmora

Filmora is an industry-leading audio editing software well-designed with an interactive user interface that allows you to edit YouTube recordings before uploading them on the net. This multipurpose software is customized with endless audio editing features. It supports audio ducking, audio visualizer, auto synchronization, speech-to-text, text-to-speech, and lots more.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Additionally, end-users can easily detect silence in an audio or video file via the Wondershare Filmora software. Besides audio editing, this software is capable of video editing. It enables you to modify/adjust videos without compromising the quality. This software permits you to add effects, transitions, detach audio, remove background, etc.

Wondershare Filmora has all you need in a video and audio editor as it integrates with several platforms, including YouTube and other social media apps. This audio editing solution is suitable for Windows and Mac operating systems.

2. Adobe Audition

Designed by the first PDF editing platform developer, Adobe Audition is another software you can count on to edit audio tracks with quality output. It edits all audio types, including MP3, WAV, and more, with zero limitations. The software sits at the second position on our list because of the rich editing features it holds. Adobe Audition allows you to mix sounds easily and quickly- a vital reason Disc Jerkers (DJs) use the software. Another feature you stand to enjoy when using this software is the freedom to design sound effects.

Part 3. FAQs

Q1. Can I change my voice for YouTube videos?

Yes!

With voice-changing apps, you can quickly change your voice for YouTube videos. These apps come with lots of incredible sound effects that you need to pimp your audio tracks on YouTube. Some of the top-rated voice changers available in the market presently have been introduced above. Check them out.

Q2. What voice changers do YouTubers use?

As earlier stated, there are countless voice-changing apps for YouTubers. Depending on the sound effect you need, you may need to try two or more. You can select one from the ones mentioned in the article.

Conclusion

Now you have the top 7 voice changers for YouTubers, select one of them and use it in your next project. All voice-changing apps are simple to use, fast and reliable. However, we advise that you consider the pricing before investing in it. If you need an audio/video editing software program, Filmora is the right tool to use. The software is well-known for excellent results.

Try AI Voice Changer

For Win 7 or later (64-bit)

Try AI Voice Changer

For macOS 10.12 or later