From Barely Seen to Highly Engaged: The Journey of YouTube Short Success

How to Get More Views with YouTube Shorts

Richard Bennett

Mar 27, 2024• Proven solutions

One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.

With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.

• Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
• Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
• Part 3: Optimize YouTube Shorts to Get More Views
• Part 4: How to Analyze YouTube Shorts Performance

Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section

Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.

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To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.

Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.

Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.

Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:

Note: It is assumed that you already have a couple of shorts video published on YouTube.

Step 1: Get to YouTube Studio Customization Section

Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.

Step 2: Add YouTube Shorts

Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.

Step 3: Add Short videos to Featured sections and Save the Changes

Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.

Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views

The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.

To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.

Things to Consider for creating attractive thumbnail

While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:

• Relevance

Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.

• Clarity

Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.

• Correctness

You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.

Part 3: Optimize YouTube Shorts to Get More Views

The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.

A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:

• Attractive Thumbnail

As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.

• Compelling Title

The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.

• Detailed Description

The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.

• Tags

Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.

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Part 4: How to Analyze YouTube Shorts Performance

YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.

However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.

FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?

Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Video Conversion Wizardry: From Youtube to IGTV

How to Convert YouTube to IGTV Videos? [3 Ways]

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox