From Creation to Consumption: IGTV Vs. YouTube Explained for You

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

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IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Bridging the Gap Between Classic and Contemporary Videos

How to Create Vintage Videos: A Comprehensive Tutorial

Richard Bennett

Mar 27, 2024• Proven solutions

“Every accomplishment starts with a decision to try.” – A Vintage Thought

Vintage videos are ultimately the retro videos you have ever imagined. The look is highly inspirational in itself. The vintage effect in photography and videos results in a must-see look that everyone wants to capture all day long. The meaning of vintage is ‘the time when something of quality was produced.’ When something is called retro, it means old, recognized, and essential. Vintage also resembles love apart from videos and photos. All in all, it’s a positive and result-oriented thing to carry on in your videos. And this is what we want to mention in this post relating to the creation of vintage videos.

Here are some vintage-style video ideas for you to have a look at.

• Part 1: What to Consider When Shooting a Vintage Video?
• Part 2: How to Create a Stunning Vintage Video?
• Part 3: Tips to Make Your Vintage Videos Stand Out

What to Consider When Shooting a Vintage Video?

Vintage videos are kind of old school vibes and must be shooting accordingly by keeping in mind the following points. These are a sort of expert tips given by photographers based on their practical experience. First of all, you have to understand that a video can be made vintage, but you can’t change the actual environment of shooting. Some editing always involves there in every project out there. Still, the tips given below will help you a lot in creating a retro look.

Use Vintage Lenses

The very first helpful tip is to use a vintage lens. They allow chromatic aberration by distorting colors around the frame. Furthermore, you can find various kinds of lenses in terms of a vintage effect.

Decrease Contrast

Do the correct color grading by reducing the contrast a little bit. You must not level the retro videos in black or white or like-new videos. You can simply add a contrasting effect and then reduce it to have that vintage look.

Keep it a little soft

If you have ever noticed, the vintage videos are a little soft and look like degraded with time. It’s a result of decreased sharpness in the camera’s menu settings. You can even add a slight blur to the final video or simply use recognized software made for video editing .

Brighten up the black levels

Lots of black points in the video are not ideal for a vintage effect. The suitable approach is to bring up black levels and make it dark gray instead of inky black. This look can be achieved either by levels effect or curves effect in your editing software.

Reduce Saturation levels

Bringing down the saturation levels is another tip to create a vintage effect. The old videos are also absent in bright colors. Don’t go too crazy about reduction as 20%-30% saturation level is more than enough.

How to Create a Stunning Vintage Video?

What you need to get started as both beginner and professional is Wondershare Filmora Video Editor. It is a highly recommended software to create vintage videos. The intuitive user interface and lots of editing functions are helpful for a video editor. It has both primary as well as advanced editing programs to check. It has various advanced color tuning tools to promote the making of original videos. It features tint, temperature, Vignette, 3D Luts, Lights, and so on.

Steps for the vintage effect to videos on Wondershare Filmora Video Editor

Step 1: Upload video & make specific changes

The very step is to add the video by clicking the + icon. We have added the three sample videos from the library of Wondershare Filmora itself. Adjust them in the timeline as per your requirements.

After doing all the essential editing functions, click on the Effects tab given at the upper-left corner. Simply type the word Old in the Search tab.

The Old Video filter will immediately appear in the list of filters. Tap the “+” icon in Old Video filter to add to the timeline. Drag its ends right or left to adjust the duration.

Step 2: Apply White & Black Filters

The second step is to apply the Black & White filters. Go to the Effects tab and explore five Black & White filters available. Each of these filters is quite different and must be applied accordingly. Check the aesthetic of your video clip before any filter application to retro videos.

Step 3: Add the Sun Kissed or Sepia Tone Rise Filters to the video clip

There are various other categories of filters you can apply, such as Retro, Sun Kissed, and Sepia Tone, etc. The features of Filmora also present several subcategories such as Faux Film or Shake.

On the other hand, the subcategory of Sepia Tone features Sun-Kissed & Rise Filters to stimulate sepia-tinted texture and recreate the old visual style. The Sun Kissed filter presents brown and red colors to give that warm image atmosphere.

Step 4: Desaturate Video Clip

Now, you need to desaturate the video clip with Ash & Willow filters. We have typed Ash in the Search bar, and you can see the filter below. These filters are essential to desaturate the video with preset contrast, brightness, or exposure values.

Then, we have combined the black & white filter with an overlay of Film Reel Horizontal. It will help you sell the effect and make the video look more authentic. However, the only application of Black & White or Ash & Willow filters is not going to make any creative thing in terms of vintage videos. You have to mix overlays with features such as Random Dust or Film Reel Horizontal.

Step 5: Apply Black & White and Old Film Color Correction Presets to the video

You can also access the Advanced color correction Tab of Filmora from the Color button. It also features Preset and Adjusts Tabs to desaturate footage. The Preset presents a variety of options, including Black & White and Old Film. You just need to right-click the particular preset and select the Apply option.

Tips to Make Your Vintage Videos Stand Out

Following the helpful tips would assist you in creating awesome retro videos.

• You can use various vintage apps such as Retro VHS, RTRO Camera, 8mm, Camcorder, VSCO, etc. Or, despite using these limited apps, you can directly use our preferred video editing software called Wondershare Filmora.
• If you use a specific vintage camera, keep it on low highlights and low contrasts. Use color grading, as we have discussed above. They help to provide the ultimate old-school effect.
• Always keep low saturation settings for shooting vintage videos. Take control over Saturation, Hue, and Luminance of video.
• Add overlays and respective filters to recreate a required vintage look. You must add things that dust, scratch, and grain the heck out from the video that you have created.
• Lower the frame rate or FPS to create an excellent vintage look. You can make it to 18 or 14 FPS depending upon the aesthetic requirements.
• Keep an eye on black and white filters you have used. It’s because more of a black and white can ruin the actual vintage experience.

Conclusion

So, this is an ultimate tutorial on the creation of vintage videos. We Hope you have admired the steps and our recommended video editing software. Vintage means grand, and thus you should make it amazing as well. It is the reason we have stated all facts regarding the vintage effect in our post above. Wondering how to add such effect in FCPX? check this article:How to Create a Vignette in Final Cut Pro X?

Surely give a read and thank us later!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett