From Passive to Profitable: YouTube Revenue Techniques

How To Make Money on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Streamlining Your Personal Library: From Spotify, To YouTube Music

Do you want to transfer your playlist to YouTube Music from Spotify? After all, there are some significant advantages to using the former over the latter. For one, YouTube Music offers a broader range of songs and videos without ads.

Though Spotify is a widely used music streaming app, its many limitations for non-Premium members have driven users to look for alternatives. For example, 30-second ads that play every 15 minutes and the inability to skip songs are among the app’s most frustrating features.

So, if you’re ready to convert Spotify playlists to YouTube Music, let’s get started!

Recommendation And Guidance For Using The Playlist Transfer Tools

With Spotify and YouTube Music, you can access millions of songs and playlists at the click of a button.

But what if you want to move your Spotify playlist to YouTube Music? Luckily, the following 5 best tools can help you to do just that.

Name	Price	Transfer amount limit	Speed	Compatibility
Playlist Buddy	Free	250 songs per playlist.	1 minute	YouTube and Spotify
TuneMyMusic	Free	1,000 tracks	38 seconds.	Spotify, Itunes, Apple Music, Nanpster, YouTube, Deezer, Tidal, Google Play Music, and Amazon Music
Soundiiz	Free	200 tracks	26 seconds.	Spotify, Apple Music, YouTube Music, TIDAL, and more
Playlist Converter	Free	unlimited	Slow processing	YouTube Music, Spotify, PLS, Deezer
SongShift	Free	Unlimited	40 seconds	Spotify, YouTube Music, Apple Music, Deezer, Amazon Music, Discogs, and more

Playlist Buddy

Playlist Buddy is a free-to-use online tool that is fully dedicated to converting your Spotify playlist to YouTube within a minute. The program is quick, easy, and simple- so there’s no excuse not to try it out!

Key Features

• Transfers playlists one-by-one
• Free to use
• Compatible with YouTube and Spotify
• Can convert your lists to a CSV file

Limitations

• Cannot be used for other music streaming services
• Limited to only 250 tracks per playlist

How To Use?

To transfer your Spotify Playlist to YouTube Music using the Playlist Buddy, do the following steps:

Step1 First, open a browser on your PC and visit the “Playlist Buddy” site. Click “Login to Spotify.”

Step2 Now, click “Agree” to provide access to your account information. Click the “Sign in YouTube” button and log in to your account.

Step3 Select your Spotify playlist, click “Convert Playlist,” and Playlist Buddy will start transferring your Spotify to YouTube playlist.

Tune My Music

Tune My Music is another free tool that offers 96% accuracy while converting your Spotify playlist to YouTube Music. With this platform, you can transfer up to 1000 tracks at a time in just a few seconds.

Key Features

• Intuitive interface and workflow
• Can transfer playlists in batches
• Transfers tracks in 38 seconds
• Synchronizes two playlists from two different music services
• Backups your songs

Limitations

• Does not transfer playlists/tracks in order
• No playlist descriptions

How To Use?

The following steps will help you use the TuneMyMusic platform to convert your Spotify playlist to YouTube Music:

Step1 Visit the Tune My Music website using your browser and click the “Let’s Start” option.

Step2 On the “Select The Source” page, choose “Spotify” as your source and sign in to your account.

Step3 Now, load your Spotify playlist or paste its URL from your account. Click “Next: Select Destination” on the next page and choose “YouTube Music” from the given options.

Finally, click “Start Moving My Music” to convert your Spotify playlist to YouTube Music.

Soundiiz

If you want to quickly and instantly convert your Spotify playlist to YouTube, Soundiiz is the right solution for you! This tool is free and compatible with multiple musics streaming services.

Key Features

• 98% accuracy while transferring songs
• Fast transfer of playlists between many platforms
• No app download is required
• Excellent UI

Limitations

• Transfers albums, artists, and liked songs only in the premium version
• Can only transfer 200 tracks

How To Use

Follow these steps to convert your Spotify playlist to YouTube music using Soundiiz:

Step1 In the first step, visit the Soundiiz website and click the “Start Now” option.

Step2 Select the “Sign in with Spotify” option from the list to log in to your account and click “Access” to provide permission to access your details.

Step3 Select “YouTube Music” from the left-side panel and click “Connect.” Now, sign in to your account.

Step4 Now, open the “Transfer” tab, choose “Spotify” as a source, and go to “Playlists.” Choose the Spotify playlist and click “Confirm and Continue.”

Step5 Configure your playlist and click the “Save Configuration” option. Next, click “Confirm” and choose “YouTube Music” on the next page to convert your Spotify to a YouTube playlist.

Playlist Converter

Playlist Converter allows you to take your favorite Spotify playlists and convert them to YouTube Music, Apple Music, Google Play Music, or Amazon Music.

This handy platform is easy-to-use and only takes a few minutes to convert your favorite playlists.

Key Features

• Converts to multiple music sources and file formats
• Available for free
• Unlimited transfers
• No registration is required

Limitations

• Not much accurate
• It takes time to process

How To Use?

To use the Playlist Converter tool for converting Spotify playlists to YouTube Music, follow these steps in sequence:

Step1 Visit the Playlist Converter website using your browser and go to the “Spotify” tab.

Step2 Click “Log in with Spotify” and sign in to your account. Make sure to provide access to your details.

Step3 Select your Spotify playlist and click “Export to YouTube Account.” Next, click the “Login With YouTube and Export the Playlist” option and sign in to your account.

Playlist Converter will fetch your playlist details and transfer them to your YouTube account.

SongShift

SongShift is an iOS app that allows you to transfer your songs between music streaming platforms. It’s an excellent way to keep all your song tracks in one place, no matter where you prefer to stream them.

The app is easy to use and only takes a few steps to get started!

Key Features

• It lets you fix mismatches
• Excellent user experience and interface
• Transfers tracks to multiple music streaming platforms
• Unlimited song transfer

Limitations

• Only available for iOS devices

How To Use?

Here’s how you can use the SongShift app to convert your Spotify playlist to your YouTube Music account:

Step1 Open the App Store on your iOS device, install the SongShift app and launch it.

Step2 On the app’s main page, tap “Connect Your Music” and go to the “Music Services” page. Select “Spotify” and click the “Connect” option.

Step3 Now, sign in to your Spotify account and tap the “Plus” icon at the bottom of the screen.

Step4 Tap the “Setup Source” option under New Configuration and choose “Spotify” as the source service.

Next, tap “Playlist” under the “Select Media Type” header and find your Spotify playlist.

Step5 Afterward, tap the “Setup Destination” option and select “YouTube Music.” Now, choose your destination type and tap “I’m Finished” to start transferring your Spotify playlist to YouTube Music.

Bonus Video Tutorial: Another Way To See the Music - Audio Visualization Effects

Hopefully, this article helped resolve your query, and you can now quickly transfer all your favorite playlists from Spotify to YouTube Music.

Besides, before the end, we want to show you another exciting way to feel the music - Audio Visualization Effects. The effect will intelligently match the sound in your video while also adding dynamic effects. You can try it in a user-friendly video editor Filmora . If you want to know more about the effect and how to realize it with Filmoea, please watch the video we specially prepared for you below.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

This comprehensive guide recommends the 5 best tools to help you convert Spotify playlists to YouTube Music. In addition, we’ve provided a step-by-step process of using each tool, its key features, and its limitations to help you make the right decisions.

Playlist Buddy

Playlist Buddy is a free-to-use online tool that is fully dedicated to converting your Spotify playlist to YouTube within a minute. The program is quick, easy, and simple- so there’s no excuse not to try it out!

Key Features

• Transfers playlists one-by-one
• Free to use
• Compatible with YouTube and Spotify
• Can convert your lists to a CSV file

Limitations

• Cannot be used for other music streaming services
• Limited to only 250 tracks per playlist

How To Use?

To transfer your Spotify Playlist to YouTube Music using the Playlist Buddy, do the following steps:

Step1 First, open a browser on your PC and visit the “Playlist Buddy” site. Click “Login to Spotify.”

Step2 Now, click “Agree” to provide access to your account information. Click the “Sign in YouTube” button and log in to your account.

Step3 Select your Spotify playlist, click “Convert Playlist,” and Playlist Buddy will start transferring your Spotify to YouTube playlist.

Tune My Music

Tune My Music is another free tool that offers 96% accuracy while converting your Spotify playlist to YouTube Music. With this platform, you can transfer up to 1000 tracks at a time in just a few seconds.

Key Features

• Intuitive interface and workflow
• Can transfer playlists in batches
• Transfers tracks in 38 seconds
• Synchronizes two playlists from two different music services
• Backups your songs

Limitations

• Does not transfer playlists/tracks in order
• No playlist descriptions

How To Use?

The following steps will help you use the TuneMyMusic platform to convert your Spotify playlist to YouTube Music:

Step1 Visit the Tune My Music website using your browser and click the “Let’s Start” option.

Step2 On the “Select The Source” page, choose “Spotify” as your source and sign in to your account.

Step3 Now, load your Spotify playlist or paste its URL from your account. Click “Next: Select Destination” on the next page and choose “YouTube Music” from the given options.

Finally, click “Start Moving My Music” to convert your Spotify playlist to YouTube Music.

Soundiiz

If you want to quickly and instantly convert your Spotify playlist to YouTube, Soundiiz is the right solution for you! This tool is free and compatible with multiple musics streaming services.

Key Features

• 98% accuracy while transferring songs
• Fast transfer of playlists between many platforms
• No app download is required
• Excellent UI

Limitations

• Transfers albums, artists, and liked songs only in the premium version
• Can only transfer 200 tracks

How To Use

Follow these steps to convert your Spotify playlist to YouTube music using Soundiiz:

Step1 In the first step, visit the Soundiiz website and click the “Start Now” option.

Step2 Select the “Sign in with Spotify” option from the list to log in to your account and click “Access” to provide permission to access your details.

Step3 Select “YouTube Music” from the left-side panel and click “Connect.” Now, sign in to your account.

Step4 Now, open the “Transfer” tab, choose “Spotify” as a source, and go to “Playlists.” Choose the Spotify playlist and click “Confirm and Continue.”

Step5 Configure your playlist and click the “Save Configuration” option. Next, click “Confirm” and choose “YouTube Music” on the next page to convert your Spotify to a YouTube playlist.

Playlist Converter

Playlist Converter allows you to take your favorite Spotify playlists and convert them to YouTube Music, Apple Music, Google Play Music, or Amazon Music.

This handy platform is easy-to-use and only takes a few minutes to convert your favorite playlists.

Key Features

• Converts to multiple music sources and file formats
• Available for free
• Unlimited transfers
• No registration is required

Limitations

• Not much accurate
• It takes time to process

How To Use?

To use the Playlist Converter tool for converting Spotify playlists to YouTube Music, follow these steps in sequence:

Step1 Visit the Playlist Converter website using your browser and go to the “Spotify” tab.

Step2 Click “Log in with Spotify” and sign in to your account. Make sure to provide access to your details.

Step3 Select your Spotify playlist and click “Export to YouTube Account.” Next, click the “Login With YouTube and Export the Playlist” option and sign in to your account.

Playlist Converter will fetch your playlist details and transfer them to your YouTube account.

SongShift

SongShift is an iOS app that allows you to transfer your songs between music streaming platforms. It’s an excellent way to keep all your song tracks in one place, no matter where you prefer to stream them.

The app is easy to use and only takes a few steps to get started!

Key Features

• It lets you fix mismatches
• Excellent user experience and interface
• Transfers tracks to multiple music streaming platforms
• Unlimited song transfer

Limitations

• Only available for iOS devices

How To Use?

Here’s how you can use the SongShift app to convert your Spotify playlist to your YouTube Music account:

Step1 Open the App Store on your iOS device, install the SongShift app and launch it.

Step2 On the app’s main page, tap “Connect Your Music” and go to the “Music Services” page. Select “Spotify” and click the “Connect” option.

Step3 Now, sign in to your Spotify account and tap the “Plus” icon at the bottom of the screen.

Step4 Tap the “Setup Source” option under New Configuration and choose “Spotify” as the source service.

Next, tap “Playlist” under the “Select Media Type” header and find your Spotify playlist.

Step5 Afterward, tap the “Setup Destination” option and select “YouTube Music.” Now, choose your destination type and tap “I’m Finished” to start transferring your Spotify playlist to YouTube Music.

Bonus Video Tutorial: Another Way To See the Music - Audio Visualization Effects

Hopefully, this article helped resolve your query, and you can now quickly transfer all your favorite playlists from Spotify to YouTube Music.

Besides, before the end, we want to show you another exciting way to feel the music - Audio Visualization Effects. The effect will intelligently match the sound in your video while also adding dynamic effects. You can try it in a user-friendly video editor Filmora . If you want to know more about the effect and how to realize it with Filmoea, please watch the video we specially prepared for you below.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

This comprehensive guide recommends the 5 best tools to help you convert Spotify playlists to YouTube Music. In addition, we’ve provided a step-by-step process of using each tool, its key features, and its limitations to help you make the right decisions.