From Search Patterns to Screenplay: Crafting Videos From Google Data

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

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There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Tailor-Made YouTube Music Mixes: A Stepwise Technique for Web/Mobile Users

YouTube is one of the biggest video-sharing websites where you can find unlimited videos of your favorite songs in various genres for free. However, due to the thousands of channels on YouTube, remember a soundtrack you once liked.

To tackle this issue, you must create a playlist containing only those you prefer to listen to.

So, if you are looking for information on creating a YouTube music playlist on your Windows or Mac PC, Android, or iPhone web browser, read this article and follow the steps carefully.

How to Create a YouTube Music Playlist?

Are you one of those who want to listen to their favorite tracks while working out or carrying on their work-related tasks? If that’s the case, a YouTube Playlist might come in handy as you don’t have to search again and again for your songs on your device.

How To Create a YouTube Music Playlist on the Web?

If you are using a Windows or Mac computer and want to create a YouTube music playlist on a web browser, follow the below steps:

Step1 In the first step, turn on your PC, launch a web browser from the desktop or Dock, and head to the YouTube website. Next, Sign into your account with your Google email ID if you are not already logged in.

Note: It is only possible to create a YouTube music playlist by signing into your account.

Step2 When you have signed in, look for your favorite track on the YouTube live feed page or search for it in the search bar at the top of the screen. Once you have found the song, click on it to play it, click the three horizontal dots at the bottom right-hand side of the video, and select the “Save” option from the small pop-up.

Step3

• Now, select the “Create a new playlist”
• Type in the name of your playlist.
• Choose to make it Public, Unlisted, or Private.

The differences between the three options are:

• A Public playlist is a list of videos that any random person can see, access, or use it.
• An Unlisted playlist can be shared with others by using its link to access it.
• A Private playlist cannot be seen, accessed or used by anyone except you.

Finally, click the “Create” button, and your YouTube music playlist will be saved automatically.

Step4 Repeat the second and third steps to save all the other songs you wish to add to the same playlist. Once done, head back to the main YouTube feed page, click “Library,” and scroll to the middle of the page in the right pane to access and play the music playlist at your will.

Note: You can always edit your YouTube music playlist by changing its name, privacy, and description or adding and removing any tracks. It is also possible to delete any of your playlists or create and save multiple playlists on your device’s web browser.

How to Create a YouTube Music playlist on iPhone?

To create a YouTube music playlist on your iPhone, follow these quick steps.:

Step1 Download and launch the YouTube Music app on your iPhone , sign into your account, and tap a song you want to add to your playlist. Next, tap on the music video once for the create a playlist option to pop up.

Step2 Now tap the three horizontal lines with the Plus icon, tap “+ NEW PLAYLIST” at the bottom right corner of the screen, and type in the name of the new music playlist.

Step3 In the next step, type in the name of your new playlist, select your privacy preferences, i.e., Private, Public, or unlisted, and tap “Create” to complete the process.

Finally, close the video, tap “Library” at the bottom of the screen, scroll down and see your new YouTube music playlist.

How to Create a YouTube Music playlist on Android?

YouTube Music app interface for Android is different than for iPhone, so do the following steps to create a new playlist quickly.

Step1 Download and launch the YouTube Music app on your Android , sign into your account, and tap a song to open it. Next, tap on the music video once and tap the three horizontal lines with the Plus icon.

Then, tap “Create a new playlist” at the bottom right corner of the screen, and type in the name of the new music playlist.

Step2 In the next step, choose your privacy preferences and tap “OK” to create the new YouTube music playlist.

Now tap to close the video, tap “Library” at the bottom of the screen, scroll down in the middle of the app and view your new YouTube music playlist.

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Note: You may see an option to create a new channel during the YouTube music playlist process. If so, tap “Create Channel” to see the “+ NEW PLAYLIST” option on your iPhone and the “Create a new playlist” option on your Android YouTube app.

Bonus Video Tutorial: From a YouTube User to Creator - How To Make Music Video

You know how to create a YouTube playlist on the web or on your mobile. However, as you are a music lover and use YouTube frequently, are you interested in creating music videos by yourself? If yes, please watch the video below. It will show you how to make music videos with a user-friendly video editor, Filmora . We hope you can enjoy your YouTube music while exploring more creative possibilities:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Listening to YouTube’s free music tracks is more fun when you do not have to go and forth to search for your favorite songs. You can enjoy the experience more when you have personalized playlists for situations like a long drive, studying, or working in an office.

So, in this article, we have discussed a step-by-step process for creating a YouTube music playlist on a web browser, Android, and iPhone, and hopefully, you can dance to your favorite beats without searching for them first on YouTube.

Step2 When you have signed in, look for your favorite track on the YouTube live feed page or search for it in the search bar at the top of the screen. Once you have found the song, click on it to play it, click the three horizontal dots at the bottom right-hand side of the video, and select the “Save” option from the small pop-up.

Step3

• Now, select the “Create a new playlist”
• Type in the name of your playlist.
• Choose to make it Public, Unlisted, or Private.

The differences between the three options are:

• A Public playlist is a list of videos that any random person can see, access, or use it.
• An Unlisted playlist can be shared with others by using its link to access it.
• A Private playlist cannot be seen, accessed or used by anyone except you.

Finally, click the “Create” button, and your YouTube music playlist will be saved automatically.

Step4 Repeat the second and third steps to save all the other songs you wish to add to the same playlist. Once done, head back to the main YouTube feed page, click “Library,” and scroll to the middle of the page in the right pane to access and play the music playlist at your will.

Note: You can always edit your YouTube music playlist by changing its name, privacy, and description or adding and removing any tracks. It is also possible to delete any of your playlists or create and save multiple playlists on your device’s web browser.

How to Create a YouTube Music playlist on iPhone?

To create a YouTube music playlist on your iPhone, follow these quick steps.:

Step1 Download and launch the YouTube Music app on your iPhone , sign into your account, and tap a song you want to add to your playlist. Next, tap on the music video once for the create a playlist option to pop up.

Step2 Now tap the three horizontal lines with the Plus icon, tap “+ NEW PLAYLIST” at the bottom right corner of the screen, and type in the name of the new music playlist.

Step3 In the next step, type in the name of your new playlist, select your privacy preferences, i.e., Private, Public, or unlisted, and tap “Create” to complete the process.

Finally, close the video, tap “Library” at the bottom of the screen, scroll down and see your new YouTube music playlist.

How to Create a YouTube Music playlist on Android?

YouTube Music app interface for Android is different than for iPhone, so do the following steps to create a new playlist quickly.

Step1 Download and launch the YouTube Music app on your Android , sign into your account, and tap a song to open it. Next, tap on the music video once and tap the three horizontal lines with the Plus icon.

Then, tap “Create a new playlist” at the bottom right corner of the screen, and type in the name of the new music playlist.

Step2 In the next step, choose your privacy preferences and tap “OK” to create the new YouTube music playlist.

Now tap to close the video, tap “Library” at the bottom of the screen, scroll down in the middle of the app and view your new YouTube music playlist.

Note: You may see an option to create a new channel during the YouTube music playlist process. If so, tap “Create Channel” to see the “+ NEW PLAYLIST” option on your iPhone and the “Create a new playlist” option on your Android YouTube app.

Bonus Video Tutorial: From a YouTube User to Creator - How To Make Music Video

You know how to create a YouTube playlist on the web or on your mobile. However, as you are a music lover and use YouTube frequently, are you interested in creating music videos by yourself? If yes, please watch the video below. It will show you how to make music videos with a user-friendly video editor, Filmora . We hope you can enjoy your YouTube music while exploring more creative possibilities:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Listening to YouTube’s free music tracks is more fun when you do not have to go and forth to search for your favorite songs. You can enjoy the experience more when you have personalized playlists for situations like a long drive, studying, or working in an office.

So, in this article, we have discussed a step-by-step process for creating a YouTube music playlist on a web browser, Android, and iPhone, and hopefully, you can dance to your favorite beats without searching for them first on YouTube.