From Virality to Value: Gauge Your Content Against Competing Craftsmen

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

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2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Easy & Speed: Share YouTube Playlists Now

YouTube has become the most popular video-sharing platform on the internet, with users from all over the world uploading and watching videos daily. You can find content on just about any topic you can think of on YouTube, making it an excellent resource for entertainment and education.

But what if you’ve created a playlist of your favorite videos and think your friends or family would enjoy it? To help you with this, we’ve put together an extensive guide on how to share a YouTube playlist on your computer and mobile devices.

So, let’s get started with our guide without any further delay!

Why Doesn’t The Share Function In The Playlist Work?

Firstly, let’s figure out why the “Share” function doesn’t work. The “Share” function in the playlist does not work because it is set to “private,” and YouTube doesn’t allow you to share them. To fix this, you must first change the privacy settings of the playlist to “public” in the following way:

Step1 Head to the YouTube website using a browser on your PC and sign in to your account.

Step2

• Click the three-line “Menu” icon at the top-left of your screen.
• Go to “Library.”
• Scroll down to the “Playlist” section.

Step3 Select your playlist labeled as “Private.” On the next page, click the “Private” option in the playlist details section and select “Public” to change the visibility of your playlist.

Once the privacy setting has been changed, the “share” function will work as intended.

How To Share The YouTube Playlist?

If you want to share the playlist on YouTube using your computer or mobile device, read the instructions below carefully:

1. For Computers

Here are four different ways to share your YouTube playlist using your laptop or desktop computer:

How To Share Your Own YouTube Playlist With A Link To View?

Sharing your YouTube playlist is a perfect way to increase the number of views and subscribers, allowing your viewers to see all the videos in one place.

This is especially helpful if you have a series of videos that you want viewers to watch. Here are the step-by-step instructions for achieving this task:

Step1 Visit the YouTube website using a browser on your computer and sign in to your account. Click your Profile in the top-right of the screen and select “Your Channel” from the drop-down menu, which will take you to your YouTube channel’s dashboard.

Step2 Next, go to the “Playlist” tab and click the “View Full Playlist” option under your playlist to access it.

Step3 Finally, click the “Share” icon in the playlist’s details section, and a window will pop up. From here, you can either click “Copy” to save the link to your clipboard or share the playlist directly to WhatsApp, Twitter, Facebook, Email, KakaoTalk, Reddit, and more platforms.

How To Share Someone Else’s YouTube Playlist With A Link To View?

If you want to share someone else’s YouTube playlist with a link, do the following steps in sequence:

Step1 In the first step, launch your preferred browser, visit the YouTube website, and sign in to your account using your credentials.

Step2 On the left side of the website’s main interface, click the “Library” option and scroll down to the Playlists section.

Step3 Under the “Playlists” section, click on the playlist you want to share. Now, click the “Share” icon in the playlist’s details section, and a pop-up window will appear. In the “Share” section, copy the URL and paste it into an email, message, or social media post to share.

That’s all there is to it! Anyone you’ve shared the link with can watch the entire playlist.

How To Share The Playlist While Watching?

We all love using YouTube for research or just scrolling through videos to pass the time, and we often share our favorite videos with others. What if you wish to share a whole YouTube playlist while watching it?

Fortunately, there’s a simple and quick way to do this, and here are the step-by-step instructions for this method.

Step1 In the first step, head to the YouTube website using a browser and use the search bar to access the playlist.

Step2 Click the playlist to start watching it. Next, click the playlist title in the grey box on the right-hand side.

Step3 On the playlist page, click the “Share” icon in the details section, and a window will pop-up. Click “Copy” to save the link or directly share the playlist to social platforms.

That’s it! The recipient will now be able to watch the entire YouTube playlist you’ve shared.

How To Share A YouTube Playlist With A Link To Collaborate

Through the “Collaborate on playlists” feature, YouTube allows you to add friends to your playlist, who can then add videos to it.

Here’s how you can share a YouTube playlist with a link to collaborate with your friends:

Step1 In the first step, go to the YouTube website using your preferred browser, and sign in to your channel’s Gmail account using your email address and password.

Step2 Click your “Profile” icon, choose the “Your Channel” option from the drop-down menu and go to the “Playlist.”

Step3 In the next step, click the “View Full Playlist” option under your preferred playlist. This will take you to your playlist page.

Step4 In the details section of your YouTube playlist on the playlist page, click the three dots (ellipsis) icon and select the “Collaborate” option.

Step5 A pop-up window will appear on your screen. Toggle on the “Collaborators can add videos to this playlist” option to enable it, and the “Allow new collaborators” option will appear.

Toggle on the “Allow new collaborators” option, click “Copy” to save the URL to your clipboard, and click “Done” to apply the changes.

That’s about it! You can now share the playlist link with your friends, who can now add videos to it.

2. For iOS and Android

If you want to quickly share a YouTube playlist using your iOS or Android device, follow these instructions step-by-step:

Note: The method of sharing the YouTube playlist on an iOS device is the same as mentioned above.

Step1 Since most devices have YouTube already installed, locate the YouTube app in your device’s app drawer and launch it.

Step2 On the app’s main interface/Home screen, tap the “Library” option at the bottom right corner of your device’s screen.

Step3 Now, scroll down to the “Playlists” section and open the playlist you wish to share with your friends.

Step4 In the playlist’s details section, tap the “Share” icon above the “Play All” button. Now, tap the “Copy” icon to save the playlist’s URL on your clipboard, or use other available options to share the playlist directly.

Bonus: Do You Want To Create Your Own YouTube Videos?

We hope you have found the solution to share your YouTube Playlist. Supposing you are a common YouTube user and like to share the fantastic things you found on this platform, are you interested in making a YouTube video by yourself? If yes, please watch the video below to start editing your own videos with a user-friendly video editor - Wondershare Filmora . With it, you can create your video with ease:

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Conclusion

In this comprehensive guide, we’ve explored why the share function in the playlist is not working and how to share a YouTube playlist using your computer and mobile device.

Step1 Since most devices have YouTube already installed, locate the YouTube app in your device’s app drawer and launch it.

Step2 On the app’s main interface/Home screen, tap the “Library” option at the bottom right corner of your device’s screen.

Step3 Now, scroll down to the “Playlists” section and open the playlist you wish to share with your friends.

Step4 In the playlist’s details section, tap the “Share” icon above the “Play All” button. Now, tap the “Copy” icon to save the playlist’s URL on your clipboard, or use other available options to share the playlist directly.

Bonus: Do You Want To Create Your Own YouTube Videos?

We hope you have found the solution to share your YouTube Playlist. Supposing you are a common YouTube user and like to share the fantastic things you found on this platform, are you interested in making a YouTube video by yourself? If yes, please watch the video below to start editing your own videos with a user-friendly video editor - Wondershare Filmora . With it, you can create your video with ease:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

In this comprehensive guide, we’ve explored why the share function in the playlist is not working and how to share a YouTube playlist using your computer and mobile device.