From Zero to Hero in YouTube Traffic

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

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The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

How to Maintain YouTube Session in the Background

How to Play YouTube in Background on iPhone and Android

Richard Bennett

Mar 27, 2024• Proven solutions

When it comes to music, the majority of song lovers now prefer listening to it on their iPhone or Android phones, and most of them are still searching for a method to play YouTube in the background so they can enjoy their favorite tracks without much battery consumption.

Another reason why people may want to listen to YouTube in the background could be that they want to use their phone for other purposes such as for text messaging, Internet browsing, accessing Facebook, etc. on the device simultaneously.

With that said, here you will learn how to play YouTube in the background on iPhone or Android both with and without any specific app.

Best Paid Solution for Playing YouTube in Background: YouTube Premium

YouTube Premium, formerly YouTube Red, is a paid subscription with three types of plans namely ‘Individual’, ‘Family’, and ‘Student’ offered by the streaming giant for $11.99, $17.99, and $6.99 per month respectively. All the plans give you ad-free and uninterrupted streaming experience.

Note: The price of the plans may vary depending on the region of your residence and Google policies. Nevertheless, no annual subscription is available at the time of this writing, and the amount is deducted from your account on monthly basis.

While each plan has its own merits and demerits, the most used one is Individual that also gives free access to YouTube Music, an app that is available for Android and iOS devices, and is specifically dedicated to the music where you can watch and listen to your favorite tracks published on the platform.

What makes YouTube Music popular among the premium subscribers is its ability to play the music even when the app is not active and/or when the phone screen is turned off. Furthermore, you can even configure the app to play the audio without video, thus significantly reducing the battery consumption.

Note: Unlike the YouTube main app itself, YouTube Music is limited only to the music, and cannot play other videos.

Once you have subscribed for the YouTube Premium Individual plan, and downloaded and installed the YouTube Music app, you can follow the instructions given below to play YouTube in background Android or iPhone smartphone.

Step 1: Launch YouTube Music and Start Streaming

Launch YouTube Music, search for your favorite music using the Search icon at the top-right corner, tap the song in the suggestions list, and then tap the name of the track to start playing.

Step 2: Switch to Audio Only (Optional)

Tap anywhere on the video player window, and tap Audio from the top of the screen to switch to the audio only mode where the video of the song won’t be played.

Step 3: Play YouTube in Background

Use your phone-specific button or option to minimize YouTube Music. You can then either continue using your smartphone normally, or turn off the screen to play YouTube in background.

How to Play YouTube Videos in Background on iPhone

If you don’t want to pay for YouTube Premium, there are a few other workarounds that you can try to play YouTube in background on your iPhone. One of the easiest methods among them is explained below:

Step 1: Play YouTube Video on Browser

Launch Safari on your iPhone, and go to www.youtube.com (important). Make sure to type the URL in the address bar so the YouTube app doesn’t start, and you can access YouTube from within the browser window itself.

Use the regular method to search for the video you want to play in the background, and tap the Play button to start streaming.

Step 2: Open a New Tab

Tap the All Tabs icon from the bottom-right corner of the browser, and tap + from the bottom-center. Notice how the YouTube video continues to play even when you are on the new tab.

Click here

### Step 3: Play YouTube in Background

Press the Home button or swipe up on iPhone X or above to get to the Home screen. You can notice how YouTube still continues to stream. From this point onward, you can either start using your iPhone normally, or turn off the screen and let your device play YouTube in background.

How to Play YouTube Videos in Background on Android

The process to play YouTube in background on an Android smartphone is slightly different than what it is on an iPhone if you don’t have a Premium subscription. To get this done on your Android, you must:

Step 1: Switch to Desktop Mode

Launch Google Chrome (default) on your Android phone, and go to www.youtube.com. Click the More options icon (with three vertically aligned dots) from the top-right corner of the browser, and check the Desktop site box from the menu that appears.

Step 2: Search for and Stream a Video

Use the Search bar at the top of the interface to search for and tap the video you want to stream.

Step 3: Play YouTube in Background

Once the video starts streaming, get back to the Home screen, pull down the Notification bar from the top (if the streaming stops), and press the Play button to play YouTube in background on your Android smartphone.

3 Best Apps to Play YouTube Videos in Background on Android

Instead of using the above workaround on Android, if you want something simpler and more straightforward, there are a few apps that can help you play YouTube videos in background. Some of the most used programs are listed below:

VLC for Android

Being one of the most versatile media playing software, VLC needs no introduction, and icing on the cake was added when the program was made available on Google Play Store. After you have installed VLC on your Android phone, you can launch the YouTube app, search for and tap the video you want to play in the background, tap the streaming video, tap the ‘More options’ icon from the top-right corner, and tap ‘Play in VLC’ from the available options.

Minimize play in background

This app does exactly what its name suggests. The program has a ‘Minimize player’ mode that allows you to stream YouTube videos in a small window that reduces its size and resides at the bottom of the screen, thus letting you use your Android phone for other important tasks simultaneously.

Click here

### Background player for YouTube Vanced minimizer

Yet another app available on Google Play Store that lets you search for your favorite videos on YouTube, stream them, and then minimize the player to a floating window that goes down to the bottom of the screen. This lets you play YouTube in background in order to allow you to use your phone for other tasks.

Best Video Editing Software for YouTube

Conclusion

Watching YouTube videos has become a part of people’s day-to-day life now. While many of them use the platform to learn new skills through the tutorials that are available for free, others love the idea of having unlimited and unrestricted access to the gigantic database of music videos that they can dig in to find and play their favorite tracks. For the latter scenario, the processes explained above are likely to come in handy in order to play YouTube in background so the users can take full advantage of their iPhone or Android smartphone in case they only want to listen to the audio, and are not interested in watching the video while streaming.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett