Future of Cosmetics: YouTube Gurus on the Rise

10 Most Popular Beauty Gurus on YouTube in 2024

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2. Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Conquering the Labyrinth of Lesser-Known YouTube Content

You may have noticed that some videos in your YouTube playlist are unavailable. This is because the platform allows content creators to categorize their videos into public, private, or unlisted based on their preferences.

To help you uncover the content that you otherwise wouldn’t have access to, we’ve compiled a detailed guide to show you how to find YouTube hidden videos. We’ve also explained why so many unlisted videos are now labeled as private.

So, let’s get started with our guide without any further delay!

4 Types of Videos on YouTube

Firstly, let’s learn about the background of the types of YouTube videos. YouTube videos fall into the following four broad categories:

Public Videos: YouTube contains videos on many themes and topics. It makes it impossible to watch all uploaded content under a specific category.

So, whenever you search for a video or theme, a list of content is displayed in the search result: “Public Videos.” It means that they are visible to everyone around the globe (depending on the terms and conditions). Moreover, you can share, like, unlike, download, or add these videos to your playlists for later watching.

Private Videos: Private videos on YouTube can only be seen by people invited by the person who uploaded the video. This means that only those with access to the video’s shareable link can watch it.

Private videos are not visible to the public or to people who are not logged into YouTube. Hence, it is a great way to share sensitive or personal information with a select group.

Unlisted Video Unlisted videos on YouTube are not publicly visible on the site. They can only be seen by people who have the URL. This category works as a bridge between private and public videos. It is accessible only through sharable links without appealing in any YouTube public playlist or search result.

You might upload an unlisted video to YouTube if you do not want everyone to see it. However, you still want to share it with specific people, like your friends or family. You might also use an unlisted video to test out a new idea before making it public on the video-sharing platform.

Age-Restricted Videos: Age-restricted videos on YouTube are not suitable for all audiences. It may contain content that includes violence, profanity, sexual content, and other inappropriate material. YouTube requires that users be at least 18 years old to view these types of videos.

If you search on YouTube and come across an age-restricted video, you will be asked to confirm your age before viewing its content.

How To Find Unlisted YouTube Videos

Now that we’ve learned about the four types of YouTube content, let’s discuss how you can find unlisted YouTube videos:

How To Find Other People’s Unlisted YouTube Videos?

Since unavailable videos in YouTube playlists are hidden from general public viewers, you cannot find them on YouTube or Google search results.

However, the following workaround can help you watch these YouTube videos without facing much trouble:

Step 1: First, open a browser on your PC and visit the Unlisted Videos website. This platform contains over 600,000 unlisted YouTube videos from 2016 and earlier. You can also submit your unlisted video on the site.

Step 2: Use the search bar at the top of your screen to search for other people’s YouTube playlists. You can also click the “All Video” or “Random Videos” option to find the hidden content of a user.

How To See Unlisted Videos on My YouTube Channel?

To see your unlisted videos on your YouTube channel, do the following steps in sequence:

Step 1: In the first step, install the YouTube Studio app on your mobile device or visit its website using a browser on your computer. Next, launch the app and sign in to your channel’s account using your email and password.

Step 2: In the next step, tap/ click the “Content” tab and tap/click the “Funnel” icon at the top of the video list to access the visibility options.

Step 3:

• Now, choose the “Visibility” option.
• Select “Unlisted” to change the visibility.
• Click the “Save” option to apply changes.
• See the hidden videos on your channel.

Since YouTube has marked the videos uploaded before 2017 as private as of July 2021, you can find your old unlisted videos under the “Private” list. To access it, choose “Private” as the visibility option.

How To Find Unlisted YouTube Videos with Google

Sometimes, unlisted YouTube videos appear on Google when someone shares the link to them on a public forum or website.

To confirm this, open a browser on your computer or a mobile device, head to the Google website, and search for your query. With some luck, you can find these unlisted YouTube videos in the search results.

You May Want to Know: Why Are So Many Unlisted Videos Now Private?

All unlisted videos uploaded to YouTube before January 2017 were switched to private. Therefore, if you have any older unlisted videos added to your Playlist or embedded on your website, you won’t be able to access them now.

However, the channel’s owner can restore access to the video by switching it back to unlisted or public. If now, the video will be labeled as “Private” indefinitely or until its settings are changed.

Conclusion

In this detailed guide, we’ve explored the four types of videos on YouTube and how to find YouTube hidden videos in three different ways. We’ve also explained why so many videos are now listed as “Private” and inaccessible.

Hopefully, you’ve found this article helpful and can now access the unlisted videos on YouTube without hassle.

You may have noticed that some videos in your YouTube playlist are unavailable. This is because the platform allows content creators to categorize their videos into public, private, or unlisted based on their preferences.

To help you uncover the content that you otherwise wouldn’t have access to, we’ve compiled a detailed guide to show you how to find YouTube hidden videos. We’ve also explained why so many unlisted videos are now labeled as private.

So, let’s get started with our guide without any further delay!