Global Streaming Giants’ Face-Off: Facebook Live, YouTube Live, Periscope

Facebook Live Vs YouTube Live Vs Twitter Periscope

Shanoon Cox

Mar 27, 2024• Proven solutions

Live videos are gaining huge popularity these days. People find them best method to share adventurous moments with friends over social media. You can have wide range of choices for selection of platform like Periscope, YouTube Live and Facebook Live etc. But most of you might be thinking hard about which one of these is best to get more audience support. Many of you will just respond with the quick answer that I will switch to a platform where my most of friends are connected. Actually, there are so many features to discuss about a live streaming platform as performance depends upon so many parameters.

Facebook Live

Who is not familiar with this name? Even aliens must be aware about awesomeness of Facebook and now its live streaming capability added more wonders to the life. On top portion of this application, you will find three icons telling you to make easy choices for Check in, Photo and Live. When you are ready to live stream then simply hit this Live button and you will be ready to step inside world of entertainment. Same as YouTube, it sends messages to all followers about your broadcast via notification Bar so that they can soon join the fun online.

Facebook Live has gained wide popularity within very less time and now users are enjoying long hour streaming engagement over here. It has been designed with so many interesting features, how can we forget to list 360 option in this talk. That is truly awesome and is receiving great response from viewers. Users on Facebook Live can easily update their privacy settings for each uploads and It also allows editing with filters and masks, same as that of Snapchat.

Pros

There is no doubt to say that Facebook Live is quite simple to operate. Even when you enter inside this world for the very first time, it will make everything user friendly to you.

Cons

• It generate too much notifications, they make subscribers annoyed.
• News feeds gets affected with Live feature.

YouTube Live

Go to YouTube Live, hit the camera option from top menu and it will show you two options immediately on screen: Record for camera roll and Go Live for added online adventure. You can make easy selection about whether you want to share content with public or want to make it an unlisted video. You will definitely love its ability to auto generate a thumbnail of captured videos that becomes available to all subscribers over channel and provided better description about your next post. You can set broadcasting to horizontal as well as vertical mode and as soon as you start browsing over internet, YouTube will provide you effective editing controls with its Instagram like unique filters such as Sepia, Dawn, Dream and many more.

This platform is currently entertaining millions of users from different corner of world on desktop based platform whereas if you have 10000 plus subscribers on your channel then you can also enjoy mobile live streaming feature.

Pros

• It offers quite simple operations.
• Users can easily find their favourite content in well organized YouTube Live library.
• YouTube Live also provides earning options to streamers.

Cons

• You can easily miss important comments as they fly too fast.

Periscope

Twitter’s recently updated Periscope is one of the best live mobile streaming applications. It can process all videos at faster rate with high quality results. When you are ready to broadcast then simply Go Live and all your followers will immediately receive a message about your streaming. It helps world to know immediately about where broadcasts are going to update. Periscope can easily make your streams more attractive with its appealing live stream engagements.

As, millions of users are already connected to Twitter and enjoying interactive talks with world over there so most of these prefer to chose Periscope as one of the most trustworthy platform for Live streaming.

Pros

• It offers wide range of settings and functions.
• Twitter has recently added 360 video ability to Periscope.
• Well designed with user friendly interface.
• More number of subscribers can be easily connected.

Cons

• Infrequent updates are issue for professional streamers.

Facebook Live Vs. YouTube Live Vs. Periscope: What’s the Difference?

1. Audience:

We all know that Facebook is currently having highest user base so naturally Facebook Live is assumed to have more viewers and streamers. Google considers most of the YouTube content valuable but note that it is YouTube not the recently updated YouTube Live platform. On the other side, if we talk about Periscope then it can be best described as a standalone network. In case if it gets linked to main app YouTube then it may avail some popularity in the market, same as that of Facebook. If you are a beginner then probably, Facebook is the best choice for you as it can provide more audience over the nights. Periscope users can also enjoy healthy content over Mobile phones with great stream quality. One more interesting thing to know about Periscope is that it can be used to develop healthy relationships with so many viewers and followers.

2. User Interface:

Here is one more interesting factor to discuss about all these amazing Live streaming platforms. This feature makes a system or software standout among other competitors. If we compare user interface of Facebook Live, Periscope and YouTube Live then you will find them all almost similar. But most of the beginners rate Facebook as most simple and user friendly tool for live broadcasts. Second rating is received by Periscope whereas YouTube Live stands on third level. User interface of Periscope and Facebook live possesses so many similar features such as ability to subscribe, comment or updating likes etc.

3. Saving Broadcasts and Embedding Replays:

Let us discuss about saving broadcasts as well as get some idea about their ability to arrange embedding replays. The video archiving ability of YouTube and Facebook is having almost similar kind of features. Users are able to update their live streams and they can also be saved for longer run, even permanently as per need. If you want to delete them then simple controls allow easy removal of updated broadcasts from channel. On the other side, Periscope allows live streamers to stay on channel only for 24 hours. After that, all the updated videos get automatically deleted. On Facebook, users cannot come to know about who is watching their live streams until and unless they receive comments from viewers. Although, Facebook keep on updating notifications about all live streams but more often they create a bug. In case of Periscope, whenever a person starts viewing your uploaded content, his name will directly appear at your end. It can help you to know the real strength of your updates so that you can improve quality of content as per interest of viewers. It is also possible to make private or public settings for broadcasts on Periscope whereas Facebook is gaining more popularity for its Split Screen and 360 videos.

4. Interaction:

Communicate with Broadcasters:

If you want to interact with broadcaster on Facebook then you can simply update your comment or show them your reaction with emojies. They can be updated at the time of live broadcasts as well as at the time of replay. Most of the Facebook users are unhappy with its lag time as broadcasters comment gets published after a delay of 30 seconds. In case of Periscope, viewers are able to just comment on live broadcasts and they can also update a heart for their favourite content. If we compare the lag time of Facebook and Periscope then it is lower for Periscope and people often enjoy instantaneous conversations over this network. The best part is that Viewers can update numbers of hearts even for single broadcast and all of them will get recorded. This feature is not available with Facebook emojies. You will be glad to know that once you have prepared account over YouTube then same details can be used to access Periscope platform.

Interaction with Viewers:

Facebook allows broadcasters and viewers to enjoy healthy communication as here talks can be initiated by updating name of the person before writing comment. If you want to communicate with all viewers in more professional manner then Facebook’s name based comment updates are best choices. Note that, facebook allows users to enjoy communicate even when stream has already ended. In case of Periscope, again viewers and broadcasters can enjoy direct name to name comment based conversations. Periscope broadcasts can also be enjoyed on Twitter platform directly but here you cannot update hearts directly. Also, comments remains dedicated to Twitter and Periscope environment. YouTube Live allows users to share their viewing experiences with comments and it helps broadcasters to get feedbacks for improvement. Content from YouTube Live can also be shared on other platforms.

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Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Skyrocketing Subscribers: Free Techniques for YouTube Success

How to Promote YouTube Videos (Without Paying)

Ollie Mattison

Mar 27, 2024• Proven solutions

Getting a unique idea for your YouTube video is great and implementing it is even greater. But what about promoting after creating the video? This is the biggest concern for many YouTubers especially those who are freshly entering the YouTube world. To work on marketing strategy is way too important than uploading video which many people don’t think of.

Since YouTube stands as one of the well-known video-sharing website and nearly 300 hours (estimated) of videos are uploaded every single minute, how would you make your video a storm of hype thereby reaching the essential target audience? Among the chain of YouTube channels, popularizing yours to let people know you; you need some smart tips to be a pro on this matter. And this is what today’s article stressed upon. Have a look and learn how to promote YouTube videos without paying to drive incredible traffic.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Part 1: How to Promote YouTube Videos Free

1. Come up compelling titles

To promote YouTube video the right way, focus firstly on the title of your video . As this is what viewers will notice first and your notable title will only encourage users to play the video further, try to keep it simple and on-point. Avoid providing long titles as Google automatically shortens it up to 66 characters on search results. Moreover, a great YouTube video promotion is nothing without keyword research. Make sure to go ahead for it to keep the video on top in search results.

2. Pay attention to description and Tags

While thinking how to promote YouTube videos, it is important to pay heed on the video description and tags . The motive of YouTube description is to expand on the main title and putting more detailed information to it. You need to make sure to keep the description long and incorporate the maximum keywords possible (don’t be stuffy) while writing the description. Besides, when you add a web address in the description, ensure to begin it with “http” to make it clickable. Viewers will then easily be redirected to it on clicking. A yet another tip to promote YouTube video is to add tags that can describe the video purpose.

3. Make high quality content

High-quality content is the key to have great and exceptional results out of your video. Make sure to keep the video highly informational and once you’re ready with the content, work on the YouTube SEO . Start looking for the relevant keywords and put these in the title, description, tags and wherever needed.

4. Connect with YouTube community

Connecting with the viewers and YouTube community is the next step for promoting YouTube videos without paying. You create video, upload it and now people like it and make time for commenting on it. How would your audience feel if you won’t respond them back? They will obviously feel ignored. Therefore, try to be actively involved with the audience by replying to their comments as this will keep your audience intact.

Furthermore, make time to find the similar niche community and get engage with them. Watch their videos and activities and drop comments on their videos. Also, try to share useful video links through comments section.

5. Run a contest in your video

Why don’t give your best shot on contest strategy to fascinate more audience? Well! This is an extremely interesting technique to engage the audience. You should try to motivate viewers to subscribe your channel and provide with giveaways and prizes in return. They will willingly go for it and spread the contest thing to their friends as well. After all, everyone on this planet cherishes free stuff. Hence, use this promotion strategy and run contest thereby cheering your audience to step ahead. Remember to follow YouTube’s contest rules .

6. Cross-promoting your video

Do you know that over 500 years of YouTube videos are successfully watched on Facebook on regular basis? Also, Twitter users are involved in sharing over 700 YouTube videos every minute, according to YouTube. Therefore, using the other social platforms and marketing your YouTube channel there stand a great chance for your success. Cross-promoting YouTube video are likely to get viral quickly with top ways to promote YouTube videos .

7. Thumbnails is a must

Thumbnail is equally important as the title and content of the video. And to promote YouTube Video and make it success-deserving, thumbnail plays as an important aspect. There is no rule to create thumbnail. If you like, you can customize thumbnail with Filmora. You should be creative and think out of the box to make it more appealing. Play with image, layouts, designs and add understandable text on your video thumbnail.

8. Add Calls To Action

Do work on CTAs if you want your video to be YouTube video promoted in a better way. While people watch your video, remin-d them or ask them to like the video and subscribe to your channel. In addition, tell them to share the video as maximum as possible to help others too. Popular YouTubers have embraced this Call-to-action approach and they experience increasing number of shares by just asking the existing subscribers for it.

Part 2: Bonus Tip: How to Promote YouTube Videos with Some Money

Don’t forget email marketing

Use video on email marketing is never an outdated idea and here you can use it too in order to promote YouTube videos. To get to the loyal audience through this strategy, you can follow multiple ways:

• Have an email subscriber list already? Then make use of it and spread the news about your creative YouTube channel to the people in the list. You can do this every time you publish a fresh video.
• Also, make sure to keep the intro and outro of the playlist appealing rather than working on each video and adding CTA. By palying with intro/outro, make your viewers acquaint with your email list and tell them to subscribe.
• Above all, it is always suggested whenever you think about promoting your YouTubr video to always add a CTA. Here, when you use email as marketing platform, ask your audience to subscribe to your email list in the last.

Advertise

One of the golden tips – “Advertise and make your views rise” that can be of great assistance. Also, make sure of the following tips if you are thinking about advertising of your video and channel.

• Firstly, you should know that the duration of the ad matters. Keep the advertisement small, 30 to 60 seconds to be precise.
• Secondly and importantly, don’t forget to provide clear call-to-action. Let your viewers know what to do next. You can add subscribe the channel or sign up for email or simply share the video etc. as effective CTAs.
• The third tip says you to take help of TrueView ad format. TrueView In-display ads are evident in watch pages of YouTube where the viewers have their recommended videos and other suggested videos (on the right side). These ads go with the “cost-per-view” concept i.e. when users opt to watch your video by clicking on it, you will be charged. Overall, TrueView stands as great way to get your video marketed.

Conclusion

We enlightened you how to promote YouTube videos without paying and even shared some tips on promotion through money. Now that you’ve got a fair idea, work on the aforementioned methods and make your video known worldwide. Make use of the strategies and we hope you will surely make a remarkable name of yours. Hope you liked the tips we shared and started promoting YouTube videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison