Guerrilla Marketing for YouTube: Upping Video Traffic

How to Promote YouTube Videos (Without Paying)

Ollie Mattison

Mar 27, 2024• Proven solutions

Getting a unique idea for your YouTube video is great and implementing it is even greater. But what about promoting after creating the video? This is the biggest concern for many YouTubers especially those who are freshly entering the YouTube world. To work on marketing strategy is way too important than uploading video which many people don’t think of.

Since YouTube stands as one of the well-known video-sharing website and nearly 300 hours (estimated) of videos are uploaded every single minute, how would you make your video a storm of hype thereby reaching the essential target audience? Among the chain of YouTube channels, popularizing yours to let people know you; you need some smart tips to be a pro on this matter. And this is what today’s article stressed upon. Have a look and learn how to promote YouTube videos without paying to drive incredible traffic.

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Part 1: How to Promote YouTube Videos Free

1. Come up compelling titles

To promote YouTube video the right way, focus firstly on the title of your video . As this is what viewers will notice first and your notable title will only encourage users to play the video further, try to keep it simple and on-point. Avoid providing long titles as Google automatically shortens it up to 66 characters on search results. Moreover, a great YouTube video promotion is nothing without keyword research. Make sure to go ahead for it to keep the video on top in search results.

2. Pay attention to description and Tags

While thinking how to promote YouTube videos, it is important to pay heed on the video description and tags . The motive of YouTube description is to expand on the main title and putting more detailed information to it. You need to make sure to keep the description long and incorporate the maximum keywords possible (don’t be stuffy) while writing the description. Besides, when you add a web address in the description, ensure to begin it with “http” to make it clickable. Viewers will then easily be redirected to it on clicking. A yet another tip to promote YouTube video is to add tags that can describe the video purpose.

3. Make high quality content

High-quality content is the key to have great and exceptional results out of your video. Make sure to keep the video highly informational and once you’re ready with the content, work on the YouTube SEO . Start looking for the relevant keywords and put these in the title, description, tags and wherever needed.

4. Connect with YouTube community

Connecting with the viewers and YouTube community is the next step for promoting YouTube videos without paying. You create video, upload it and now people like it and make time for commenting on it. How would your audience feel if you won’t respond them back? They will obviously feel ignored. Therefore, try to be actively involved with the audience by replying to their comments as this will keep your audience intact.

Furthermore, make time to find the similar niche community and get engage with them. Watch their videos and activities and drop comments on their videos. Also, try to share useful video links through comments section.

5. Run a contest in your video

Why don’t give your best shot on contest strategy to fascinate more audience? Well! This is an extremely interesting technique to engage the audience. You should try to motivate viewers to subscribe your channel and provide with giveaways and prizes in return. They will willingly go for it and spread the contest thing to their friends as well. After all, everyone on this planet cherishes free stuff. Hence, use this promotion strategy and run contest thereby cheering your audience to step ahead. Remember to follow YouTube’s contest rules .

6. Cross-promoting your video

Do you know that over 500 years of YouTube videos are successfully watched on Facebook on regular basis? Also, Twitter users are involved in sharing over 700 YouTube videos every minute, according to YouTube. Therefore, using the other social platforms and marketing your YouTube channel there stand a great chance for your success. Cross-promoting YouTube video are likely to get viral quickly with top ways to promote YouTube videos .

7. Thumbnails is a must

Thumbnail is equally important as the title and content of the video. And to promote YouTube Video and make it success-deserving, thumbnail plays as an important aspect. There is no rule to create thumbnail. If you like, you can customize thumbnail with Filmora. You should be creative and think out of the box to make it more appealing. Play with image, layouts, designs and add understandable text on your video thumbnail.

8. Add Calls To Action

Do work on CTAs if you want your video to be YouTube video promoted in a better way. While people watch your video, remin-d them or ask them to like the video and subscribe to your channel. In addition, tell them to share the video as maximum as possible to help others too. Popular YouTubers have embraced this Call-to-action approach and they experience increasing number of shares by just asking the existing subscribers for it.

Part 2: Bonus Tip: How to Promote YouTube Videos with Some Money

Don’t forget email marketing

Use video on email marketing is never an outdated idea and here you can use it too in order to promote YouTube videos. To get to the loyal audience through this strategy, you can follow multiple ways:

• Have an email subscriber list already? Then make use of it and spread the news about your creative YouTube channel to the people in the list. You can do this every time you publish a fresh video.
• Also, make sure to keep the intro and outro of the playlist appealing rather than working on each video and adding CTA. By palying with intro/outro, make your viewers acquaint with your email list and tell them to subscribe.
• Above all, it is always suggested whenever you think about promoting your YouTubr video to always add a CTA. Here, when you use email as marketing platform, ask your audience to subscribe to your email list in the last.

Advertise

One of the golden tips – “Advertise and make your views rise”! YouTube offers numerous advertising options that can be of great assistance. Also, make sure of the following tips if you are thinking about advertising of your video and channel.

• Firstly, you should know that the duration of the ad matters. Keep the advertisement small, 30 to 60 seconds to be precise.
• Secondly and importantly, don’t forget to provide clear call-to-action. Let your viewers know what to do next. You can add subscribe the channel or sign up for email or simply share the video etc. as effective CTAs.
• The third tip says you to take help of TrueView ad format. TrueView In-display ads are evident in watch pages of YouTube where the viewers have their recommended videos and other suggested videos (on the right side). These ads go with the “cost-per-view” concept i.e. when users opt to watch your video by clicking on it, you will be charged. Overall, TrueView stands as great way to get your video marketed.

Conclusion

We enlightened you how to promote YouTube videos without paying and even shared some tips on promotion through money. Now that you’ve got a fair idea, work on the aforementioned methods and make your video known worldwide. Make use of the strategies and we hope you will surely make a remarkable name of yours. Hope you liked the tips we shared and started promoting YouTube videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Audiences Delighted: Best Editors to Transform Youtube Shorts

Best YouTube Shorts Video Editing Apps for iOS and Android

Richard Bennett

Mar 27, 2024• Proven solutions

Even though Shorts is integrated within the YouTube app and still in beta, you can still edit your videos. At this writing, the only additional elements that you can add to your short videos are background music and captions. While these two are good enough to make your clips informative, they might not be able to attract as many viewers as there would have been if the footages were well-decorated with a couple of filters, effects, stickers, etc.

That said, listed below are some of the efficient and feature-packed third-party apps that can help you beautify your videos before they can be published as Shorts on your YouTube channel:

Best Shorts Video Editing Apps for iOS and Android (Free and Paid)

Top 10 short video editing apps for smartphones, along with their attributes, include:

1. Wondershare Filmora

This was developed by one of the IT giants called Wondershare. The elder sibling of Filmora is Filmora, a PC program for both Windows and Mac platforms that gives tough competition to some of the commonly used post-production applications like Adobe Premiere Pro, Final Cut Pro X, etc.

Supported Platforms: Android and iOS (11.0 and above)

Users’ Star Rating (Out of 5): 4.6

Main Features: Allows video editing (trimming, cutting, etc.), adds or extracts music from the videos, supports HD quality exporting, etc.

Aspect Ratio: Almost all widely used sizes

Sharing: Allows publishing directly to YouTube

Pros: Free to use, available for both iOS and Android, a complete package for video editing enthusiasts

Cons: Free version adds a watermark to the exported videos

2. VideoLeap – Video Editor – Film Photo Editor

Another lightweight video editor for mobile devices, VideoLeap, lets you edit the videos simply and quickly.

Supported Platforms: Android (4.3 and above) and iOS (12.0 and above)

Users’ Star Rating (Out of 5): 4.3

Main Features: Has more than 200 filters, allows trimming and cropping, offers a practically unlimited number of undoes and redoes

Aspect Ratio: Almost all widely used sizes

Sharing: Exports videos to the device

Pros: Offers layer-based editing, gives access to the professional-level filters for video decoration, has more than 60 overlays, etc.

Cons: Paid subscription is needed to access features like edit, crop, and reverse

3. KineMaster Video Editor

KineMaster is probably one of the most popular video editors among vloggers, beginners, and teenagers. With simple UI, the app offers easy access to many of its features to edit the videos.

Supported Platforms: Android (6.0 and above) and iOS (12.4 and above)

Users’ Star Rating (Out of 5): 4.7

Main Features: Color correction, video reversal, trimming, splitting, cutting, voice changer, sound effects, etc.

Aspect Ratio: Almost all widely used sizes

Sharing: Allows publishing directly to YouTube

Pros: Can export videos to 4K 60 FPS, can be used for free, supports multiple languages

Cons: A premium subscription must be purchased to access advanced features

4. Video Maker for YouTube – Video.Guru

This one is specifically designed and developed for short videos that are prepared for Tik Tok, Facebook, etc.

Supported Platforms: Android (5.0 and above)

Users’ Star Rating (Out of 5): 4.8

Main Features: Supports multi-layer editing, allows voice recording and voiceovers, can be used to create videos for YouTube, has several filters and effects, etc.

Aspect Ratio: Almost all widely used sizes

Sharing: Allows publishing directly to YouTube

Pros: Offers fully licensed music for a video background, allows audio fade-in and fade-out effects, allows music video creation, lets you merge two or more clips into one, etc.

Cons: Some users experience distortion while using an external microphone

5. Adobe Premiere Rush

Developed by the creative application developing giant, Adobe, this app has everything you would possibly need to prepare YouTube Shorts. Because the developer is Adobe, the program can be trusted without any doubts.

Supported Platforms: Android and iOS (13.0 and above)

Users’ Star Rating (Out of 5): 4.6

Main Features: Allows video recording with the built-in camera, allows adding animated titles using the available templates, has a multi-track timeline, etc.

Aspect Ratio: Almost all widely used sizes

Sharing: Allows publishing directly to YouTube

Pros: Offers several editing effects, has a plethora of royalty-free soundtracks, etc.

Cons: Advanced tools can be accessed only after buying a premium subscription

6. Funimate Video Editor & Maker

With a 4.7-star rating, this app has been ranked as the best in more than 100 countries. The program has several built-in video effects to make your clips more engaging.

Supported Platforms: Android (5.0 and above) and iOS (12.0 and above)

Users’ Star Rating (Out of 5): 4.7

Main Features: Enables lip-sync, allows keyframe-oriented animations and effects, supports video masking, etc.

Aspect Ratio: Almost all widely used sizes

Sharing: Allows publishing directly to social platforms like YouTube, Tik Tok, Instagram, etc.

Pros: Has intro and outro effects, allows you to add music to the videos, is free to use, etc.

Cons: Paid subscription is needed to unlock all the advanced tools and features of the app

7. LumaFusion

LumaFusion is crowned with a 4.8-star rating and is packed with options like media library, slow and fast motion playback, additional audio tracks, and much more.

Supported Platforms: iOS (13.3 and above)

Users’ Star Rating (Out of 5): 4.8

Main Features: Frame rates that range between 18 FPS to 240 FPS, color correction, keyframe-oriented color, and effects animations, etc.

Aspect Ratio: Almost all widely used sizes

Sharing: Allows publishing directly to almost all platforms

Pros: Can export projects as Final Cut Pro X files for further editing

Cons: Paid subscription is needed for exporting projects for Final Cut Pro X

8. VivaCut – PRO Video Editor APP

As the name suggests, VivaCut is a professional-level video editing tool for mobile devices that enjoys a decent star rating.

Supported Platforms: Android (5.0 and above) and iOS (9.0 and above)

Users’ Star Rating (Out of 5): 4.7

Main Features: Offers visual effects like VHS, RGP, Glitch, etc., allows Picture-in-Picture (to be released soon), allows video trimming, cropping, and merging, etc.

Aspect Ratio: Almost all widely used sizes

Sharing: Allows one-click publishing directly on YouTube

Pros: Supports up to 4K video resolution

Cons: Paid subscription is required to access the Pro-level features and options

9. Filmmaker Pro – Video Editor

Filmmaker Pro is a free video editing app for mobile devices equipped with a plethora of pro features to make your post-production experience convenient and fun.

Supported Platforms: Android (4.4 and above) and iOS (11.0 and above)

Users’ Star Rating (Out of 5): 4.6

Main Features: Supports video playback reversal, allows Picture-in-Picture for videos and photos, supports green screen (chroma key), and much more.

Aspect Ratio: Almost all widely used sizes

Sharing: Exports videos to the device

Pros: Offers several text animation options, has drawing tools, etc.

Cons: Paid subscription is required to remove watermark from the exported videos

10. Video Editor for YouTube & Video Maker – My Movie

Yet another editor for both amateurs and professionals, Video Editor for YouTube, consists of all the features that a YouTube Shorts video needs to prepare engaging content.

Supported Platforms: Android (5.0 and above)

Users’ Star Rating (Out of 5): 4.6

Main Features: Allows cropping, flipping, and rotating the video clips, allows audio recording for voiceovers, lets you control the playback speed, etc.

Aspect Ratio: Almost all widely used sizes

Sharing: Allows publishing directly on YouTube

Pros: Has keyframe-oriented animation effects, can merge multiple video clips into one, etc.

Cons: Some content might not be suitable for kids below 12 years of age

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Above are some of the best video editing apps that you can use on iPhone or Android phones to create YouTube Shorts videos. Besides those third-party apps, you can also create a Shorts video from the YouTube app directly. Check this article to get detailed information about making and uploading a YouTube Shorts Video with Shorts App .

Use Filmora to Create YouTube Shorts Video on PC

If you prefer to convert or make videos on a computer, I recommend you to try our video editor Filmora X , which is an ideal solution for YouTubers.

You can make a vertical video with Filmora easily as it provides a 9:16 aspect ratio that works perfectly for editing YouTube Shorts videos. Compared with mobile apps, desktop softwares like Filmora allows you to add more elements and effects to your video to make it impressive. Check out the below video about how to edit vertical video using our Filmora X and try it out if you are impressed.

Free Download

For Win 7 or later (64-bit)

Secure Download

Free Download

For macOS 10.14 or later

Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

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Conclusion

Making videos less than 60 seconds in duration and then publishing them on YouTube with the ‘#Shorts’ tag in the title or description lets you create short videos for YouTube. The apps listed above help you in this, and you can easily prepare attractive and engaging short clips pretty quickly using any of them. However, the most recommended, widely used, and the much-appreciated program is Wondershare Filmora that is not merely limited to mobile application-level features, it even has tools that usually compete with those available in the desktop software.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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