Guidelines for Authoritative Life Lesson Videos

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Playback Paradox: Starting at the Finish Line on YouTube

If you have ever created a playlist on YouTube, you may have noticed that the order of the videos is automatically set and based on when they were added to the list. However, it would help if you played them in reverse order.

Surprisingly, there is no built-in way to do this on YouTube. However, four simple workarounds only take a few minutes to complete.

So, keep reading to learn how to reverse a YouTube playlist so you can watch the videos in the order you want!

How to Reverse a YouTube Playlist?

Below we’ve provided four different solutions to help you reverse your YouTube playlist on your computer:

Using Chrome Web Extension

One of the most straightforward and convenient methods of reversing the YouTube playlist is to install a Chrome browser extension that will let you play any playlist in the opposite order.

The “Iridium for YouTube” and “Improve YouTube” extensions on your Google Chrome can play any YouTube video queue or playlist in reverse.

Here’s how to install the “Iridium for YouTube” extension on your Chrome browser to reverse the playlist:
Step 1: In the first step, launch a browser on your computer and click the three dots (ellipsis icon) in the top-right corner of the screen. Scroll down, select “More Tools,” and click Extensions.”

Step 2:

• Now, click the three horizontal-line”Menu”icon.
• Click the”Open Chrome Web Store”option.
• Search for theIridium for YouTubeextension using the search bar.

Step 3:

• Open the extension page.
• Click”Add to Chrome.”
• Click the”Add Extension”option in the pop-up menu.

Step 4:Open a new page, visit YouTube , and a pop-up window will appear. Select”Close”to terminate it, and clickthe”Menu”(hamburger) icon in the top left corner of the screen. Next, scroll down and open your savedPlaylistthat you want to reverse.

Step 5: Click the “Play All” option in the details section of the playlist and click the Iridium button on the right side of the screen. This will open a new tab with different settings for your playlist. Go to the Video tab, and under the “Playlist” header, toggle the button next to “Enable reverse playlist control” to change the settings.

That’s about it. You will now be able to watch a YouTube playlist in reverse order.

Using The Third Website

Several trusted and reliable third-party websites, such as “Playlist. tools,” can help you reverse your YouTube playlists quickly. The platform is free and fully dedicated to instantly changing the order of your Playlist.

Here’s how you can use the Playlist.tools to reverse your videos’ order in a playlist on YouTube:

Step 1: Launch a browser on your laptop or desktop, head to theYouTube website, and click the three-line “Menu” icon. Now, scroll down to access the playlist you want to reverse, click the “Share” icon, and click “Copy” to save the URL to your clipboard.

Step 2: In the next step, open a new tab and visit the “Playlist.Tools” website. Now, paste the copied playlist URL in the provided text box, and the platform will start retrieving it.

Step 3: Finally, click the “Sort” icon and select descending order to reverse your playlist. You can always return to the original sequence by clicking the “Original Sequence” option in the top right corner of the screen.

Changing the Ordering in Settings

If you are a content creator on YouTube and want to reverse the videos’ order in a playlist on your channel, do the following steps in sequence:

Step 1: In the first step, launch the YouTube app on your device or visit the YouTube website on a browser. Go to “Library” and open the playlist of your choice.

Step 2: Hover over the video, and you will see two horizontal lines next to it. Click/tap & hold the video and drag it to a new location to change its order.

You can also utilize the “Sort” option to reverse the playlist. To do so, click “Sort” at the top of the playlist above the videos and select “Date Published (Oldest)” to change the order.

A Bonus Tip for YouTube Creator: Make Your Own YouTube Channel Trailer

As a YouTube content creator, you need to set your videos’ order in your Playlist. Besides, the video’s trailer also influences your audiences’ browsing and watching experience. To help you with this part in case you are in need, we have prepared a video tutorial for you - How To Make Your Own YouTube Channel Trailer. If you have any interests, please don’t miss it, and see how to make a fantastic video trailer with a user-friendly video editor Wondershare Filmora :

Adding Playlist to Your Private Playlist

If you want to reverse a YouTube playlist order, you can create a new private playlist. This quick and easy method will help you get the desired results.

For this method to work, you don’t need to download any third-party app or use a website; all you have to do is open YouTube on any browser or use the YouTube app in the following way:

Step 1: In the first step, launch the YouTube app on your device or visit the YouTube website (if you are logged out, sign into your account using your credentials).

Step 2: In the next step, click your Profile at the top right of the screen and select the “Your Channel” option from the drop-down menu to access your YouTube channel.

Step 3: Scroll down on your channel’s dashboard, select a video, and click the three dots next to it. Next, click “Add to Playlist” from the drop-down list and select the “Create a New Playlist” option to make a new one.

Next, provide a name, set the privacy settings to “Private,” and click “Create.”

Step 4: In the final step, head to the Playlist tab, click “View Full Playlist” to open the new playlist, and click the “three dots” in the details area on the left. Next, select “Playlist Settings” and toggle the button next to “Add new videos to top of playlist” to enable it.

You can now add more videos to your playlist, and each one will be added to the top. This method helps you arrange the YouTube playlist as you desire.

The Bottom Line

In this article, we’ve provided four different step-by-step solutions to show you how to reverse a YouTube playlist on your PC and mobile device using Chrome extension, a third-party website, changing settings, and adding videos to a new private playlist.

Hopefully, you’ve found this article helpful and can now watch your favorite playlist in the order you like without any issues.

If you have ever created a playlist on YouTube, you may have noticed that the order of the videos is automatically set and based on when they were added to the list. However, it would help if you played them in reverse order.

Surprisingly, there is no built-in way to do this on YouTube. However, four simple workarounds only take a few minutes to complete.

So, keep reading to learn how to reverse a YouTube playlist so you can watch the videos in the order you want!