Harnessing the Power of Targeted Video Appeal

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

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What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Fast Format Transformation: YouTube for Mac Ratio

Quick Resize YouTube Videos to Right Aspect Ratio on Mac

Liza Brown

Oct 26, 2023• Proven solutions

YouTube is one of the demanding platforms with more than 2.3 billion users worldwide as of 2021. And, in this digitally oriented world, you’re left with no reason not to create a YouTube channel specifically when you have the right talent to use one. Well, this guide is for those who are already into YouTube video creation and now need help on how to resize YouTube videos as per different aspect ratios. According to YouTube’s aspect ratio, it’s the right place to move forward even if you want to resize your videos present on other social media apps. We know brands and other influencers generally practice this kind of social media marketing.

So, let’s get started with our session on resizing YouTube as per the ideal aspect ratio without further ado.

Part 1: What’s the Right Aspect Ratio of YouTube Videos?

For attracting more audience and increasing engagement on YouTube videos, you have to look at each factor, along with the YouTube video quality. And, you cannot overlook the size of YouTube video among these factors to make it your perfect shot among competitors. Considering the importance of such factors, we’ve come up with this specific section on introducing you to the correct aspect ratio for YouTube videos.

It’s crucial to know the size before you start the YouTube game!

YouTube allows you to upload videos of different sizes ranging from 240p to 8K. And, the dimensions for these different sizes are as follows.

• 240p: 426x240 pixels
• 360p: 640x360 pixels
• 480p: 854x480 pixels
• 720p: 1280x720 pixels
• 1080p: 1920x1080 pixels
• 1440p: 2560x1440 pixels
• 2160p: 3840x2160 pixels
• 43200p: 7680×4320 pixels

Along with these, the aspect ratio, video size, and length of YouTube video should also be taken into consideration while uploading YouTube videos.

Thus, the ideal aspect ratio to resize YouTube video is perfect as 16:9, which we’ll diversify in the following three sections.

1. Computer

On a computer, the standard aspect ratio for YouTube video is 16:9. And, the YouTube player will automatically adjust other aspect ratios than the standard size. For instance, it may add padding of white or gray color depending upon the theme. However, it’s advisable to avoid these things like padding as they interfere with YouTube’s dynamic adjustments.

2. Android Phone

In the Android application, the scenario is quite different from YouTube videos. The app automatically adjusts the player as per the video size. The video will always fit the screen, whether it’s square, vertical, or horizontal. Ultimately, the videos will be shorter for widescreen and square for vertical.

3. iPad & iPhone

Similarly, the YouTube app for iPad and iPhone automatically adjust the video size to fit the screen. Thus, every video will fit the screen, even if it’s square, horizontal, or vertical.

Before we let you know how to resize YouTube videos, here are some tips for creating awesome YouTube videos.

• Create a strategy for YouTube video beforehand.
• Search for ideas and topics.
• Understand the use of the best equipment and gear.
• Ensure the best YouTube video editing.
• Optimize YouTube videos.

Click here

## Part 2: Automatically Resize YouTube Videos to Right Aspect Ratio with Wondershare Filmora for Mac

Hopefully, you have noted the correct aspect ratio required for YouTube videos. Now, it’s time to understand the quick process on how to resize YouTube videos as per this aspect ratio via Wondershare Filmora for Mac. Yes, the Filmora Mac’s latest version, 10.2, has recently launched a competitive feature - Auto Reframe. The feature automatically adjusts your video as per the selected aspect ratio and fits the video’s motion element quite instantly.

About Wondershare Filmora for Mac

Wondershare Filmora is one of the robust video editing programs containing both primary and advanced tools such as Motion Tracking, Keyframing, Green Screen, Audio Ducking, Color Matching, Auto Reframe, and so on.

Steps to Use Auto Reframe in Wondershare Filmora for Mac to Resize YouTube Videos

Step 1. Click the “Try It Free” button to download its latest version and launch it.

Step 2. Choose the More Tools > Auto Reframe after launching the Wondershare Filmora for Mac.

Step 3. Hit the Import button to upload a YouTube video for its resizing.

Step 4. Choose among five different aspect ratios, namely the Vertical, Square, Widescreen, Standard, and Cinema.

Tap the eye icon and preview the whole video.

Step 5. Toggle the Adjust frame tab and adjust the YouTube video screen as shown below.

It is present before the Advanced tab.

Then, adjust the Advanced settings, namely the Tracking Subject and Tracking Speed.

Step 6. Hit the Export tab to save the cropped video.

You can also upload the reframed video to Filmora for further editing.

Conclusion

So, this’s all about how to resize YouTube videos in its ideal aspect ratio. Right from the beginning, we’ve discussed the importance of creating YouTube videos in this digital transformation age and further considering the right fit of factors, including the size, length, quality, and aspect ratio of specific YouTube videos. Even though YouTube has the facility to adjust the video automatically, you have to edit in the cropped video, which is possible through integrated editing programs such as the one we’ve discussed above via Wondershare Filmora for Mac. This video editing software is quite remarkable and offers all the competitive features that both basic and advanced video editors need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown