How Much Income Arises From Each Snapshot (Video)

How Much Money Do YouTubers Make Per View

Richard Bennett

Nov 01, 2022• Proven solutions

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Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Master the Art of YouTube Thumbnails in Minutes

How to Make a Thumbnail for Your YouTube Free Easily

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox