How to Add Timestamps to YouTube Video to Increase Views

How to Add Timestamps YouTube Video?

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has more than 2 billion logged-in monthly users as of now. Every year, this number keeps increasing more and more since now this platform is available in 80 different languages. Be it marketers or corporate creators, everybody is moving towards the platform to present their content to the audience. Thanks to the prominence of this platform amongst the users, it can attract an enormous amount of traffic from all over the globe.

Video marketers, in these times, are trying to make use of this popularity for promoting their brands and products. YouTube Timestamp is also one such tool of this platform that helps you gain recognition and attention from your viewers.

In this article, we will be helping you learn about what Timestamp is, how to add Timestamps to your YouTube videos, and much more.

Part 1: YouTube Timestamp Introduction
Part 2: Adding Timestamps to YouTube Video on Desktop
Part 3: Adding Timestamps to YouTube Videos on Mobile
part 4: Benefits of Adding Timestamps to YouTube Videos
Part 5: Tips for Adding Timestamps to YouTube Videos

Part 1: What is a YouTube Timestamp?

A YouTube Timestamp is one of the ‘key moments’ features of Google. It is the best method to link your user to a specific moment of your video. It is very often noticed that people keep skipping the content, as they cannot find what they have been looking for.

In such cases, you can prefer adding the YouTube video Timestamps to improve the retention of the viewers for a longer time. What is more interesting about it is that you can also provide a reference in minutes and seconds of the video.

Part 2: How to Add Timestamps to YouTube Video on Desktop?

A very few YouTube videos at present have Timestamps in them. It usually is due to the reason that majority of people are not aware of it. Or, in some other cases, they are still wondering, ‘how to add Timestamps to YouTube video.’

In detail, let us tell you how you can add these timestamps to your videos on Desktop.

Log in to your YouTube and move to the ‘Description’ section on the video.
For linking a specific part to timestamp, begin by typing the time in the format minutes:seconds.

Then add your keyword to the specific video segment and click on ‘Save.’
Reload the published video and then check the ‘Description’ section once again and update it accordingly.

That is it, and you are done with adding Timestamps to a YouTube video!

Note: you need to add 0:00 at the beginning of the timestamps so that they can show up. And you may need to add 3 or more timestamps, and each should last 10 seconds or longer.

Part 3: How to Add Timestamps to YouTube Videos on Mobile?

So, when it is about adding the timestamps on mobile, things are a bit different for sure! However, we have done a thorough research and managed to get a step-by-step tutorial to add these timestamps to YouTube videos on the mobile app.

Log in to the YouTube Studio app on your mobile.
Click on the ‘Menu’ icon, which is present in the upper left corner of the screen.
Select the video and press on the video where you want to add timestamps.
Click on the pencil icon, which is present on the topmost right corner of the screen and then add timestamps in the description!

Format - The time is indicated by t=, which is followed by the number of seconds you want the video to start playing from. t= 2m46s is an example of a Timestamp. If the URL of the video contains a question mark (?) at the end, then, in that case, use the ampersand (&) before the time stamp. Example - &t=2m46ss!

Note - Make sure the initial timestamp is “0:00 Start” to activate the YouTube Chapters function. To use YouTube Chapters, you need to add at least three chapters to a video, with each chapter lasting at least ten seconds.

Part 4: Why Should You Add Timestamps to YouTube Videos?

A few reasons why YouTube Timestamps are a must for you to try are mentioned below. Make sure that you go through them!

Increased SEO Opportunities

The use of YouTube Timestamps can be regarded as a very useful SEO video hack. The ranking of YouTube videos is completely based on the watch time and retention of the audience. Hence, when a user clicks on the Timestamp, YouTube will log this as two views. The initial click counts as the first view. Next will be the second view, which is the Timestamped moment of the video. This 2-on-1 benefit helps in increasing the video ranking.

Now, it is time for all the YouTube creators to switch to this feature for higher rankings. This will take off in 2021, particularly amongst the mobile phone users, since now even Google supports Timestamp hyperlinks. Timestamps will become increasingly important for YouTubers in the coming year.

User Experience Enhanced

Jumbling for a specific part of a video can be annoying for the user, and they might end up closing it. Anyone would not certainly want to watch the entire 15 minutes of video for nugget-sized information. Hence, using Timestamps is indeed a benefit for you. With this feature, you can now overcome this issue and get a huge victory of an increase in the count of viewers.

Perk for the Mobile Users

Google has started rewarding the Timestamps for the YouTube videos. It appears to be paying attention to the Timestamps on the videos and then linking to each chapter or header in the YouTube description.

Part 5: Should I Add Timestamps to All YouTube Videos?

Almost every video put up on the internet is designed so as to get optimized as per the SEO trends. Google has mentioned it clearly that “how-to videos which have multiple steps, should have Timestamps .” However, the truth is that every video which is long and has multiple pointers or steps in it should have the YouTube Timestamps in it.

From product reviews to the help tutorials, can reap benefits from this feature of YouTube. This is something you should think about before you start adding chapters to your video.

Conclusion

One of the most effective methods to boost visibility about your brand or product is to create entertaining content online. Using Timestamps in your videos, you may enhance the ranking of your video, enhance the viewer experience, and develop long-term partnerships with a larger audience. You can certainly try experimenting with YouTube at any point in your video and see what happens.

Comment below with your opinions on the results of this new feature and how you feel it impacts your business.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Influence of SEO on YouTube Video Popularity

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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

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Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.