How to Produce High-Impact, Low-Cost YouTube Ads?

How to Create Video Ads for Free in YouTube Video Builder

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

Part 1: What Is YouTube Video Builder?
Part 2: How Does YouTube Video Builder Work?
Part 3: How to Get YouTube Video Builder?
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Part 5: Tips for Making Good Video Ads with YouTube Video Builder

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
Remain consistent with the theme color, fonts, etc. throughout the video
Make sure to include a catchy ‘Call for action’ text in your video ad
Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Exclusive DJ Design Samples: High-Quality Downloads Ready

Most think music is the most important thing in a professional DJ set. It might be the most important, but it’s not the only important element. The visuals are also essential. There are several reasons why the right DJ template video download can significantly improve your set.

Read below and you’ll open your eyes to how a simple template and a bit of video editing can change your whole career as a DJ.

YouTube Video Background Creating realistic video scenes at your will is easy to complete with Filmora green screen removal.

Create Video Backgrounds Create Video Backgroundss Learn Green Screen

What Is a DJ Template Video Download?

DJ template video downloads are basically video templates with pre-recorded clips and effect presets that sync with your music. So, regardless of what tempo, genre, or style your DJ set is, this template will sync with it perfectly and make everything look more professional, modern, funky, or whatever result you prefer.

There are three main characteristics of DJ template videos, including:

Pre-Designed Visuals: These templates are ready-made visuals that can be used as-is or customized further. They range from abstract patterns and pulsating geometries to thematic scenes and rhythmic animations.
Customizable Elements: You can personally customize many of these templates. This might include integrating logos and text or tweaking the color scheme to match the event’s theme.
Format and Compatibility: They are usually available in formats compatible with common VJing and DJing software, ensuring seamless integration into the DJ’s setup.

Why Choosing the Right Template Matters?

Every DJ out there has their own unique style. This can be displayed by the music they play, the events they attend, the style of clothing they wear, and so on. Well, the same style can be represented by their videos as well.

With that said, it’s crucial that you make your video in such a way that your style is kept and immediately recognized by your fans. That can easily be achieved with a background template video for your set.

After all, your goal is to create an unforgettable experience that truly impresses everyone. You can do the same for live events as well as for your pre-recorded DJ sets.

Sources for DJ Template Video Downloads

So, it’s finally time to look at the best places online where you can find the perfect DJ template video for you.

Let’s have a quick look at the top five.

Motion Elements
Video Hive
Pond5
Filmora
Mixkit

Motion Elements

Motion Elements has a massive directory of royalty-free elements creators can use. This list, of course, includes tons of video templates for DJs.

Main Benefits:

Huge variety
You can customize your templates
Free and paid downloads available

Video Hive

This platform is a part of Envato Market. If the prices are suitable for you, then there’s nothing you can’t find here.

Main Benefits:

Massive selection
Community-driven elements
Good pricing

Pond5

With Pond5, you can even browse music and various sound effects on top of your template video background full-screen downloads.

Main Benefits:

Royalty-free options
Very easy to find what you need
Global community and creators

Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora is a video-editing software that directly offers tons of DJ video templates to insert into your video. No need to download anything separately. Just click and try them all.

Main Benefits:

Seamless integration:
Perfect for beginners
Exceptional customization options

Mixkit

Last but not least, Mixkit is an ideal choice if you are exclusively looking for free templates that are also royalty-free. You’re safe to use anything here and you don’t have to pay a dime.

Main Benefits:

Free to use for all
Receives regular updates and new elements
No need to credit the creator

How to Customize Templates for a Unique Experience?

The way you customize these templates is by editing them in a video editor of your choice after downloading them. However, not all templates are customizable.

In order for a template to be customizable, it has to be available in a format for tools such as Premiere Pro, Filmora, or many others. If it isn’t, then you are very limited with the editing if it’s an MP4 file, for example.

This is why using a DJ template video background on a full screen directly from a video editing tool like Filmora is the easiest solution for editing it. Any template you click from the tool will be fully editable, adjustable, and customizable.

You can control its colors, speed, animations, and so on.

Technical Considerations

Now, if you want the best possible results with your video templates, you must put technical considerations into account. It’s not the most fun process but it is crucial. Luckily, this guide will make it easier.

So, consider the following:

1. Video Resolution and Quality

Try to find high-definition or 4K templates. They will give the best visuals and be more flexible in editing or customization.

Also, choose templates that match your display setup’s aspect ratio, whether standard (16:9) or widescreen formats.

2. Format Compatibility

Common video formats like MP4, AVI, or MOV are widely supported by most DJ software and hardware. Ensure the template format is compatible with your equipment.

Additionally, think about the video codec you are using. Some codecs might not be supported by your playback system, or they might be too resource-intensive.

3. Performance and Playback

The frame rate of the video should match that of your DJ software to avoid any sync issues. Common frame rates include 30fps and 60fps.

If your set is fairly long, make sure you’ve set the video template to loop seamlessly if you don’t want to look unprofessional.

4. Audio Sync

Some templates are designed to sync with the beat of the music. Check if the template has features that allow easy synchronization with your tracks.

You might also want to consider reactive templates. These are templates that change with the music and can add an engaging dynamic element to your performance.

Legal Aspects and Copyright

This part concerns most of us when using creative elements like these. So, it’s always a good idea to read the licenses and agreements before using anything.

Here are a couple of things you should always keep in mind:

Read the Fine Print: Always read the licensing agreement of a template before using it. This agreement specifies how you can legally use the template, including any restrictions.
Commercial vs. Non-Commercial Use: Some templates are only licensed for non-commercial use. If you’re using it for commercial purposes, ensure the template is cleared for such use.
Attribution Requirements: Some licenses require you to credit the creator of the template. Make sure to follow these requirements where applicable.
Modifications and Derivative Works: Be aware of any restrictions on modifying the template or creating derivative works based on it.

Summary

Hopefully, the information in this guide will be useful when you’re looking for the perfect DJ video template download. Remember what you learned here, and make sure you use the tools we suggested to find the best templates. The rest is up to you!

Create Video Backgrounds Create Video Backgroundss Learn Green Screen

What Is a DJ Template Video Download?

There are three main characteristics of DJ template videos, including:

Pre-Designed Visuals: These templates are ready-made visuals that can be used as-is or customized further. They range from abstract patterns and pulsating geometries to thematic scenes and rhythmic animations.
Customizable Elements: You can personally customize many of these templates. This might include integrating logos and text or tweaking the color scheme to match the event’s theme.
Format and Compatibility: They are usually available in formats compatible with common VJing and DJing software, ensuring seamless integration into the DJ’s setup.

Why Choosing the Right Template Matters?

After all, your goal is to create an unforgettable experience that truly impresses everyone. You can do the same for live events as well as for your pre-recorded DJ sets.