How to Use Google Trends to Come up with Video Ideas?

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube Broadcasting: How to Stream Your Twitch Content

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Amidst many online applications is Twitch. This live streaming platform takes your experience to another level. You can use it to make crafts, play games, attract broadcasters, and many more. Twitch was launched in 2011, and since then, it has attracted millions of users, managing a database of about 4 million broadcasters by early 2020. With it, users can stream their activities as others watch in real-time. Just browse a category to find a stream.

You can also follow streamers that you like on the platform and get updates and notifications immediately after they are posted. But how do you start a career on a platform like Twitch? You need to broadcast and gather a large following. You can use built-in audiences from other platforms like Facebook. Let’s dive into the core of the matter and look at how to upload Twitch streams to YouTube and build your platform.

What is Twitch VOD?

Twitch Video on Demand (VOD) is a recording of previously streamed content. It provides briefings if you missed catching the Twitch live stream. Just watch the VOD from your favorite streamer and be engaged the best way possible. However, VODs don’t last forever. They are removed after two weeks of broadcast. But streamers with Partner Status can have their VODs last up to 60 days.

- How to enable Twitch VOD?

VODs are the best form to archive streams that your fans missed. Even though they are not enabled by default, you can manually enable them and not let your fans miss any important event from your channel. They’ll find it under the “Videos” tab on any Twitch channel. Follow these steps to enable VOD on your channel.

Step 1. Go to your profile icon in the top right corner of Twitch
Check in the “Channel & Video” section and locate the “Stream Key & Preferences” menu.

Step 2. Click on “Creator Dashboard”
Remember, you can enable VODs from your creator dashboard. Just go under the “Settings” tab and click on the “Stream section” of the creator dashboard. Check under the subtitle “VOD Settings” and get the option to store past broadcasts. You can also toggle the slider to store your past broadcasts.

Step 3 Click on the “Settings” tab on the left-hand side and go to Stream
You’ll get various drop-down menu options. Click on the “Settings” tab and choose the “Stream” option. The system will navigate to a new page, thus setting your preferences for VODs and clips.

Step 4. Go to “VOD Settings” and toggle on the “Store Past Broadcast.”
Ensure you have the toggle option turned ON under the “VOD Settings.” If it’s “ON,” you’ll realize the toggle will be purple, with a checkmark in it. Twitch will be confirmed to be enabled if it’s purple.

- Frequently Asked Question about Twitch VOD

These are some questions frequently asked by Twitch users.

1. How long will Twitch store my VOD

Your Twitch can either be stored for 14 or 60 days, depending on your level. For Twitch Prime, Twitch Partner or a Twitch Turbo user has their past broadcasts automatically saved for 60 days before deletion. But if you are not connected to these three options, your past broadcasts will be saved for only 14 days before deletion.

Since your past broadcasts cannot be live for more than 60 days, you have the option to download the video to your computer before the validity days expire and Twitch deletes it. You can use an External Hard drive to save the past broadcast content. Likewise, it is possible to turn your past broadcast content into Highlight and, in turn, permanently store them on Twitch.

2. What is the difference between Twitch VOD, Highlights, and Clips

Twitch VOD is a previously saved video of your live stream content. You choose to save either part or the entire content of your previously streamed content. More so, you don’t need any additional requirements to use VOD.

Highlights are short videos that have been edited from your past broadcast content. You can save them on Twitch permanently. Streamers majorly use highlights to save video game achievements. Unlike VOD Twitch that can be saved up to 60 days, Highlights usually lasts no more than 3 minutes.

To make Highlights on Twitch, first, navigate to your Dashboard.
Then scroll down and click on “Content” > “Video Producer.
Next, press on “All Videos” to change them to “Past Broadcasts.”
Now press the “Highlight” button, and Twitch will immediately open a new tab for “Twitch Highlighter Tool.”
Then select the video part to include as “Highlight” and press the “Create Highlights” button.
Wait a while for the process to be completed, and Voila! You have your Highlights created.

When it comes to Twitch Clip, you can capture special moments in a stream you are currently watching. On the same note, you can share clips with friends and other users on social media platforms. Such shared clips contain a link where others view the source or video from.

The clips you create will automatically be saved on the streamer’s channel on the “Clips” page, where other viewers can see them too. Nonetheless, you can download “clips” to your computer and, in turn, upload them whenever you want to. And note that you can help your stream grow via “Clips” by letting your viewers clip and share your stream moments.

To create “Clips” on Twitch, identify which Streamers channel you wish to create a clip from.
Then click on the “Clapper board” icon. Next, edit your clip between 5 and 60 seconds long.
Finally, create a title and publish your Clip. You’ll also enjoy the privilege to share your clip’s link to other social media networks.

What is the benefit of uploading your Twitch Streams to YouTube

You stand to gain a lot when you upload your Twitch Streams to YouTube.

1) To enlighten your followers

Your followers will see your streams and make the best decisions. Viewers can check out your recordings and other highlights from past streams. It will help them decide whether they like what they see and probably join your live streams.

Since Twitch streaming is more popular nowadays, many people throng it for content. It is not wise to rely entirely on Twitch to discover as a Twitch Streamer. Posting to YouTube will make it known within a short time. You would have announced your streams most nobly and kept your followers up to date, attracting new ones as well.

3) To keep your followers engaged even when you are offline

Even though live streaming is important, some viewers may not attend the live sessions due to different time zones or other commitments. In this regard, when uploaded to YouTube, Twitch will give them a chance to watch your content just whenever they log in. They, therefore, have the option to watch a Twitch VOD of the live stream they missed.

How to upload your Twitch Streams to YouTube

Check how to upload Twitch streams to YouTube from the Twitch website.

Step 1. Identify the little arrow next to your name on the Twitch website and click on it. Then click on the “Video Producer” to take you to a list of your Twitch videos.

Step 2. Check out and click on the “three-dots” on the video you wish to upload to YouTube. Click on the “Export” tab.

Step 3. A menu will then pop up. Here, you can fill in the description, title, and tags that you would like to appear on the YouTube video. There is an option for Twitch to split your video automatically. If you wish so, then tick the “Checkbox” to enable it. Then click on the “Start Export” option to export your Twitch streams to YouTube.

Bouns! Edit Your Twitch Video with Filmora

The quality of your video matters when it comes to uploading Twitch Streams to YouTube. Using a third-party tool to edit your video is the first step in ensuring your videos communicate meaningful content. Filmora comes in handy to bring your imaginations to life. Use it for simple creation without limits, even for beginners.

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Conclusion

● Don’t just focus on how to upload Twitch streams to YouTube but also consider the quality of video you are posting to YouTube. Remember, your video quality will speak much more of you than any other description. So, strive to produce quality videos using the best tool, Filmora. The app is easy to use and will elevate your views and imaginations through your video in the most impactful way.

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