For Social Media Savants: Distinguishing Between IGTV & YouTube

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

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IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Exploring YouTube’s Ownership Vs. CC Freedom

Standard YouTube License vs. Creative Commons

Richard Bennett

Mar 27, 2024• Proven solutions

When it comes to YouTube copyright, you may have noticed a cc video on YouTube. While in this article, we will show you the differences between the YouTube standard license and the Creative Commons license.

Searching for an easy-to-use while powerful video editing software to make videos for your YouTube Channel? Here we recommend Wondershare Filmora

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

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What is Standard YouTube License?

A standard license is the permit from a competent authority to own or use of something. In terms of internet it is basically based on the permission of using, copying or distributing content that is available online. YouTube is a video sharing website with its own set of rules and regulations in accordance with its license policy.

When a user is uploading a video he has option license options that he can choose from. The first option is “standard YouTube License” which means that you grant the broadcasting rights to YouTube. This essentially means that your video can only be accessed from YouTube for watching purpose and cannot be reproduced or distributed in any other form without your consent. The second type of license is the “Creative Commons” .

In the below video you’ll learn how to set standard YouTube license and cc license:

What is the difference between “Standard YouTube License” and “Creative Commons”

The basic different is that, with a standard license no one can use your video to reproduce as his own work (without clearly marking the video of the original video). However in a standard licence the original video uploader has some right to say “no” to the re-use of his video because the meaning of the video changes altogether.

However, if you select the creative commons license while uploading then the author may use any portions of work of the original author. It is generally permitted to edit, recompile, change or alter the original work except few listed things. These include copyrights of original work and a clear mentioning that the work has been derived from an original source. Moreover, that the original author will not be held responsible for any damages caused by the derivative work. This is how the two licenses differ from each other.

3 Common questions for “YouTube standard license”?

• Is it illegal for me to share Standard YouTube license video with my friends on Facebook?

It is perfectly alright to share YouTube licensed videos on Facebook or any social media because firstly if sharing was prohibited then probably there wouldn’t have been a share button plug in. Moreover, by clicking share or copy-pasting the URL you are just pointing to the video bearing its original author’s name and URL. Hence, it’s not illegal in any way.

• Can media companies (such as TV show) feature my video without my permission?

Media companies are generally richly profitable organizations. Hence before using content they need to seek legal permission from the original author of the video. This is especially the case when the owner of the video has used the standard license. It is then mandatory for the media house to take permission from the original video owner who had uploaded the video in the first place.

• Can I use the videos marked as “YouTube standard license” for a non-profit video?

For a YouTube standard licensed video there is hard and fast legal rule. The original author may claim his work as he has been given certain rights to do so. For a non-profit video yet again you might need to convince him on the fact that you haven’t been gaining anything from usage of his content. So it’s still recommendable to seek permission initially.

You’ll learn “how to legally use copyrighted music, games, and movies on YouTube” from below video:

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett