From Budget Channels to Big Brands: YouTube Sponsorships Demystified

How to Get YouTube Sponsorship for Small Channels (Easy)

Richard Bennett

Mar 27, 2024• Proven solutions

Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.

However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.

In this article, you will learn how to get YouTube sponsorship and make money out of it.

Part1: Before You Start Applying For Sponsorship
Part2: How To Get A Sponsor For Youtube Channel
Part3: Types of Sponsorship

Part 1: Before You Start Applying For Sponsorship

1. Read YouTube Rules

As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.

The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.

2. Quality Content Is Important

The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.

3. Leave Your Business Email

Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.

4. Try to Make Your Video Eye-catching

A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.

Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.

Check the below videos to find out the features of Filmora and download it to get started with video editing.

1. Use YouTube Sponsorship Platform – Famebit

If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.

Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.

You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.

2. Reach Out Directly

Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.

It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.

It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.

One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.

3. Remember To Attend Exhibition

The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.

Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.

Part 3: Types of Sponsorship

1. Product Sponsorships

When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.

When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.

2. Paid Sponsorship

Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.

When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.

3. Affiliate Sponsorship

It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.

There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.

Conclusion

Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Exploring Various Ways to Earn on YouTube

Video site YouTube, owned by Google, is one of the biggest money makers for the internet giant. YouTube has changed how content creators share their work, becoming a multi-billion dollar business.

So how does YouTube pay you? It’s simple. YouTube pays you when you watch videos, view ads, search, etc. YouTube also pays you when you are a part of a video’s revenue.

In this article, we’re going to walk you through our 4-step process to outline to illustrate exactly how youtube pays you. First, let’s see the minimum eligibility requirements to join Youtube Partner Program.

Emma Chamberlain - $12 million
Roman Atwood – $14.5 million
JJ Olatunji (AKA KSI) – $15 million
Stevin John (AKA Blippi) – $16 million
Sean McLoughlin (AKA Jacksepticeye) – $16 million
David Dobrik – $20 million
Anastasia Radzinskaya (AKA Like Nastya) – $20 million
Rhett McLaughlin and Link Neal – $20 million
Lilly Singh – $20 million
Preston Arsement – $20 million
James Charles – $22 million
Evan Fong – $25 million
Jimmy Donaldson (AKA MrBeast) – $25 million
Daniel Middleton – $35 million
Mark Fischbach (AKA Markiplier) – $35 million
Felix Kjellberg (AKA PewDiePie) – $40 million
Logan Paul – $45 million
Dude Perfect - $50 million
Jake Paul – $60 million
Ryan Kaji – $100 million

Alternative ways to earn more money from YouTube
Hot FAQs on YouTube channel monetization

Part 1: When does youtube pay you [threshold to meet]

As a YouTuber, do you feel like you’re always struggling to reach some “threshold” where YouTube finally starts rewarding your efforts with some financial reward? You came to the right place; here’s a list of Youtube minimum criteria to reach the threshold.

1. 1K subscribers

The first requirement to monetize your channel is to increase your subscribers to at least 1000.

2. Follow all the YouTube channel monetization policies

These policies are a collection of documents containing all the policies, guidelines, and terms that apply to the YouTube Partner Program and advertising programs.

3. Availability in your region

It would be best if you were in the listed countries where Youtube Partner Program is available.

4. Strike free channel

Remember to avoid any strikes if you are planning to monetize your channel.

5. 4,000 watch hours

To qualify as a creator with a sustainable audience, you’ll need at least 4,000 public watch hours within 12 months in your channel.

You’ll need to ensure that you have a Google Adsense account set up and ready to go. Without an Adsense account, the video isn’t eligible to be monetized.

Part 2: How Do You Get Paid on YouTube?

We know that making money from YouTube can be challenging but not impossible. We’ll help you figure out how to get paid. Whether you want to create your videos and monetize them or you want to take advantage of the huge pool of talent. We’ll show you what the impact of the Youtube Partner program is on the revenue of YouTube channel owners:

Video length

One of the most noteworthy characteristics of a YouTube video is its length. A longer video provides a greater amount of information, which means a greater likelihood of the viewer actually watching it to completion.

Ad Quality

The two main qualities that differentiate high-quality YouTube ads are relevance and timeliness. It would be best if you tailored the ad to what’s happening within the video to be relevant. For instance, an ad about a new study may be relevant if the video is about health or science. The ad should also be timely. If you’re looking to get more revenue out of your channel, the quality of your ads should be high.

Number of clicks each ad receives

The number of times your video ad is shown is an important factor in how much it makes. You can increase your ads’ revenue potential by increasing the ad’s number of clicks. Advertisers use this metric to gauge the effectiveness of their campaigns, which is why optimizing the number of clicks your ads get is so important.

Ad Blockers

And there are two problems with ad blocking. The first is that it cuts off revenue. The second problem is that it reduces user engagement. Ad blocking decreases the amount of time that users spend watching videos. Youtube videos that rely on advertising to generate revenue may decrease their income.

Bonus: See how much you can get by YouTube Pay Calculator

Calculating your potential earnings from YouTube is a great way to see if it is worth your time to start a channel and create videos for certain niches. It can also help you set realistic expectations for the average earnings you can expect.

A YouTube pay calculator is a simple way to estimate how much money you can make from your YouTube channel. These calculators will help you better understand how much money your youtube channel is making. Based on your view count, engagement and various other factors, it can help you to calculate your earnings from a YouTube Video or Channel.

1.Daily Video Views

Drag the YouTube Video Views Slider right or left based on your daily video views. It’s important to set your Estimated Click-Through Rate based on your channels. All that combined, you can view your monthly estimated earnings potential in seconds.

2.YouTube Channel Analytics

This tool only requires your channel URL. Copy and paste the URL and click ‘Check.’ You’ll get a short report of your channel that includes your total subscribers, the last 90 days’ progress, and an estimated earning per video.

3.Youtube Money Calculator

The Youtube money calculator will show you the exact profit you are earning per day and will let you track your earnings daily, weekly and monthly. You can use the youtube money calculator to see if you should stop or continue your videos. You will also get to know how to improve your income.

How does YouTube send you money? Illustrate the mechanism

To receive money from Youtube, you must have an AdSense account linked with google and your Youtube channel. Let us find out how YouTube sends you money. Follow the steps mentioned below:

Connect your AdSense account to your Google account and YouTube channel
Make sure monetization is enabled.
Check out the different kinds of video and ad formats you can monetize.

The videos and the ads you’ll put on your channel will get you money from Youtube in your AdSense account. When you have earned $10 in ads using your AdSense account linked to your Google account, Google will send you a confirmation email. Once all the verification has been done, Youtube will send you money in your AdSense account.

Part 3: Top YouTube Earners in 2022

When you think about the top YouTube earners, most name recognition is due to big-name influencers like PewDiePie and T-Series. Both these Youtubers, and the rest of the big names like Emma Chamberlain, Ryan Higa, Markiplier, and Hannah Hart, have significantly impacted the world of YouTube by becoming some of the best at what they do.

Now you must be wondering who the richest YouTubers are. We rounded up the top of the richest YouTubers in 2022. Read on to see which YouTube celebrities are worth the most.

20. Emma Chamberlain

Emma Chamberlain, a vlogger and a social media personality, has a net worth of $12 million. Her personality has amassed over 11.8 million subscribers and over 1.5 billion views.

19. Roman Atwood

Roman Atwood became famous with prank videos on his YouTube channel back in 2009. He started another channel, “RomanAtwoodVlogs”, which now has over 15.5 million subscribers and 5.5 billion views. Total of all his endeavors is a staggering net worth of $14.5 million.

18. JJ Olatunji (AKA KSI)

KSI is number 18 on our list, with a net worth of $15 million. In 2009, he created a new channel under the name moniker KSI. Now his channel has about 23.7 million subscribers and over 5.8 billion views.

17. Stevin John (AKA Blippi)

Blippihis is a fun character for kids who make educational videos for them. His channel is available in several languages and has over 16.4 million subscribers, leaving Stevin with a net worth of $16 million.

16. Sean McLoughlin (AKA Jacksepticeye)

This Irish YouTube personality has a vlogging and video games channel. This year, he has over 28 million subscribers and makes about $300,000 per month, making his net worth around $16 million.

15. David Dobrik

David, a viral social media star, has gathered 18.2 million subscribers and over 8 billion views. His combined followers from different social media platforms are over 45 million. David’s other business endeavors and social media success explain his worth of $20 million.

14. Anastasia Radzinskaya (AKA Like Nastya)

Nastya is an eight-year-old Russian girl who, in just a few years, has become one of the known children’s YouTubers in the world. Nowadays, she has over 110 million subscribers combining her six channels with over 42 billion views. In 2017, she partnered with Yoolato to monetize the content. It was worth it – Radzinskaya is now worth a massive $20 million.

13. Rhett McLaughlin and Link Neal

They are Best known as the comedy duo Rhett and Link, one of the best comedy channels on youtube. Their YouTube channel has made them a combined $20 million fortune thanks to the success of their TV show Good Mythical Morning, which currently has around 17.5 million subscribers and over 7.8 billion views.

12. Lilly Singh

Lilly Singh has comedic sketches featuring other YouTubers and celebrities in her YouTube videos. She released his first YouTube video in 2010, and his comedy sketches have attracted more than 14 million subscribers. Her total worth is $20 million.

11. Preston Arsement

Preston Arsement has made it to Forbes magazine as one of the most paid internet entrepreneurs of 2022. His channel PrestonPlayz has attracted 21 million subscribers; now, he has a net worth of $20 million.

10. James Charles

James Charles is a makeup artist who started by making YouTube videos about makeup tutorials and has since made a career. His makeup collection and clothing line business, along with youtube tutorials, made him a fortune of $22 million.

9. Evan Fong

Evan Fong started the channel VanossGaming, which produces gaming videos on YouTube. His channel was launched in 2011 and now has over 25 million subscribers and over 7 billion views. His career as a star in computer animated series and directory in games made him an estimated worth of $25 million.

8. Jimmy Donaldson (AKA MrBeast)

Jimmy’s YouTube career started in 2012 at the age of 13. With over 100 million subscribers and more than 22.5 billion views on his multiple channels, this social media king is in a league of his own. MrBeast, who can afford to give away $1 million in a single video, has a net worth of $25 million.

7. Daniel Middleton

Daniel Middleton has made millions from his gaming YouTube channel DanTDM. He’s got 26 million subscribers and 10 billion views. This man also amassed a fortune of more than $35 million and set many world records in the most popular games.

6. Mark Fischbach (AKA Markiplier)

Mark’s channel is one of the top 100 most subscribed Youtube channels. His career as a writer, actor, director and producer made him a fortune of $35 million.

5. Felix Kjellberg (AKA PewDiePie)

Pewdiepie channel is often among the most subscribed channels on YouTube, and today it has around a whopping 111 million subscribers and over 28.2 billion views. Despite some setbacks, he still earned a staggering net worth of $40 million.

4. Logan Paul

Logan is one of the most popular YouTubers of today’s generation. His channel of 23.6 million subscribers, along with successful merchandise and boxing career, make a total worth of $45 million.

3. Dude Perfect

Dude Perfect is an entertainment, sports, and comedy brand that creates high-quality entertainment content that makes a whopping net worth of $50 million. Their channel boasts over 58 million YouTube subscribers.

2. Jake Paul

Logan’s little brother Jake Paul started his content creation career at 16. His Youtube channel got hit early, and now he boasts over 20.4 million subscribers and 8.1 billion views.

1. Ryan Kaji

You don’t normally meet a 10-year-old with a $100 million fortune, but Ryan Kaji is a rare exception. Ryan’s toy reviews have attracted more than two million subscribers and more than 50.7 billion views.

Part 4: Alternative ways to earn more money from YouTube

Some people think they can’t make money from YouTube…but that’s not true. You can make good money from YouTube, even as a newbie. It just takes some persistence and hard work to make that happen. We’ll show you some alternative ways to make more money on YouTube.

Make Good Content Continuously

Making good content that people love to watch repeatedly is a great way to earn more money. The key is improving the content continuously every week, month, or year.

Creating content that is both entertaining and informative helps people to make decisions. An audience can get a lot of information from the video, but if it is not of good quality, it will not have a good impression.

Bonus: Spice up your videos with Wondershare Filmora

A powerful video editing software can help you a lot. With an impactful editor software like Filmora, it allows you to add titles, music, and transition effects to give your video more visual appeal.

The current most popular video editing software application on the market is, hands down, Wondershare Filmora. Editing is incredibly easy with Filmora. Even the most inexperienced user can create a compelling, professional-looking video with Filmora in minutes. With Filmora’s video creation tools, anyone can easily edit, add effects, change text, and even make voiceovers. Filmora’s intuitive interface is a dream for non-experts as well. Some of its unique features include:

Stock Media

A royalty-free stock media, smart templates, and visual effects plug-ins will help you add more variety to your videos.

AI Portrait

Remove backgrounds from photographs with great accuracy, plus includes 80+ artificial intelligence portraits and photo editing stickers.

Green Screen

The green screen doesn’t just change your background but creates special effects, too.

Keyframing

It helps your videos look more energetic with smooth animation.

Color Correction

Add or make your own stunning 3D LUTs with color correction.

Join Affiliate

Affiliate marketing is a relatively easy way to turn YouTube viewers into customers. You can join many successful affiliate programs, but if you’re looking for the most money, go for the ones that offer a recurring commission.

Get Brand sponsorships

If you’re wondering if getting brand sponsorships for Youtube is worth the money, the answer is a resounding yes. Sponsorships on Youtube generate tons of views and even more engagement than ads do.

But brands tend to sponsor only content deemed relevant to the brand. So if you want to be a sponsored content creator, you must get to know your audience first and then build out your social media strategy around the products you sell and the messages you want to communicate.

Hot FAQs on YouTube channel monetization

1. What if I don’t meet the program threshold?

While trying to meet the threshold, focus on making content that will stand out from the competition and build your channel.

2. If I meet the threshold, do I automatically get into the YouTube Partner Program (YPP)?

No, the Youtube team will review every channel that passes the threshold. You cannot apply to join the YPP if your account has any active Community Guidelines strike. Plus, your channel must follow Youtube policies and guidelines.

3. How much money does 1 million views make?

For every one million views a YouTube video gets, a YouTuber can make upwards of $5000, based on Forbes’s estimated pay rate of $5. However, these are estimates, and the amount YouTubers earn from Youtube varies wildly.

Final Words

This article is a pretty good overview of the “how” of YouTube monetization, though we would also add that it can take a while to build up a following on YouTube if you’re starting. You’ll want to ensure that you put enough time and effort into your videos.

Your content must be unique so your viewers will want to stick around and engage with you. And lastly, if you’re looking to monetize your YouTube channel, focus on building your channel and growing your audience.

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Part 1: When does youtube pay you [threshold to meet]