From Data to Drama: Utilizing Google Trends in Video Planning

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

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There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Calculating Earnings: The Essence of YouTube Short Revenue Split

YouTube Shorts have become a craze in the recent past as creators try to get the best out of them. These are short, vertical videos that are 60 seconds long. Originally a way of YouTube attempting to compete with TikTok, Shorts have become a household name. However, are YouTube shorts monetized? Can you get paid for YouTube shorts? The increasing interest in monetizing Shorts has inspired many creators working on their video creation. This article answers the question of can YouTube Shorts be monetized and explains how the revenue-sharing model works.

YouTube Shorts Editor A cross-platform helps creators edit the vertical videos quickly and easily!

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Part 1. Unveiling the Mystery of YouTube Shorts Revenue Sharing

YouTube launched the Shorts platform in 2021, which gained popularity within a short period. By the end of the first year, some videos had racked up more than half a billion views and counties. This begged the question: can you get paid from YouTube shorts?

Yes, YouTube updated its Partner Program, allowing the revenue-sharing model to benefit Shorts creators. The platform pools all the money it gets from advertisers every month from the Shorts feeds. It then shares that money with creators based on the number of views. Since the launch of this program in February 2023, the previous YouTube Shorts Fund became defunct.

The ad revenue-sharing model on YouTube Shorts may seem complex, but let’s break it down

• Every month YouTube pools all the revenue it generates from ads that appear in the Shorts feed.
• YouTube calculates that is going to the Creators Pool. A chuck of this money goes towards paying for songs used in YouTube Shorts. For instance, only a third of the ad revenue generated from a Shorts goes to the Creator Pool if it used two songs while the rest goes to paying for the music.
• YouTube divides the Creator pool depending on the number of views they contributed. If a creator generated 5% of the Shorts views during a period, they are assigned 5% of the Creator Pool.
• From that amount, YouTube keeps 55% of its share while you get paid the remaining 45%. If a creator’s 5% amounted to $800, then they will receive $360.

So, is YouTube shorts monetized? Yes, the ads-sharing model defines the amount of money a creator can earn from Shorts every month. Depending on the number of views generated, high-performing Shorts can bring in a huge amount of money.

Part 2. YouTube Shorts Monetization: Eligibility Criteria and Earnings Potential

YouTube Shorts provides creators with an exceptional way of making extra income. Let’s have a look at what it takes and what the numbers say:

Eligibility Criteria

If you are wondering, can I monetize YouTube shorts? To start earning ad revenue from Shorts, you need to be part of the YouTube Partner Program (YPP) This is the gateway to YouTube monetization opportunities. With the latest YouTube shorts monetization 2023 policy, the platform lowered the eligibility criteria.

To be eligible to the YPP, you will need:

• At least 500 Subscribers
• At least 3,000 valid public hours in the last 12 months, or
• At least 3M valid public Shorts views in the last 90 days

This means that your YouTube channel must have gained some traction before monetizing your shorts. The following YouTube short monetization 2023 requirements are also needed:

• Live in a region where the YPP is available
• Comply with YouTube’s channel monetization policies
• Have no Community Guidelines strikes on your channel
• Have an active AdSense account
• Have 2-step verification turned on for your Google account

How Much Can You Earn With Shorts

YouTube Shorts have the potential to make a huge amount of money for creators. In fact, YouTube monetize Shorts in a quite generous way. Here are a few examples to give you an idea of the numbers:

• James Seo (573,000 subscribers) - Earned $445.09 from 10.3 million Shorts views
• Riley Lemon (84,000 subscribers) - Earned $76.23 from 1.9 million Shorts views
• Matthew King (212,000 subscribers) – Earned $163.73 from 4.2 million Shorts views
• Hassan Khadair (2.1 million subscribers) – Earned $872.14 from 22 million Shorts views

Part 3. How to Start Earning from YouTube Shorts

Eligible creators start earning from YouTube Shorts when they opt-in to the program. You need to make sure you are eligible and agree to start receiving revenue from your creations.

Click here

### **Are You Eligible for YouTube Shorts Earnings?**

Shorts creators growing their channel and are yet to meet the minimum requirements can track their eligibility status by selecting “Notify me when I’m eligible” in YouTube Studio’s Earn section.

When you become eligible, follow these steps to apply for the YPP program:

• Sign in to YouTube on a computer or the YouTube Studio app on a mobile
• Click on your profile picture, and choose YouTube Studio
• Click Earn on the left menu, then select Apply
• Click Start to review your eligibility and accept the base terms
• Click Start to set up an AdSense account. You may also choose to link an existing active one.
• Your application will be in Progress in the Get Reviewed step.

Once you have completed these steps, your YouTube Channel will be reviewed. You can expect to hear a decision within a month of enrolling you in the program.

How to opt in for YouTube Shorts Monetization

After being approved and enrolled in the YPP program, you need to opt in to monetize your channel. Remember that you will not be automatically signed up for the ad revenue-sharing model. Here are a few more steps you need to take:

• Sign in to YouTube Studio
• Select Earn in the left menu
• Click Get Started for every module to review and accept their terms
• Accept the Base Terms and the Shorts Monetization Module to monetize Shorts

Once your Shorts are monetized, track the progress and amount of money earned through YouTube Analytics.

Other Ways to Monetize YouTube Shorts

The YPP program is the only ad-based monetization option for YouTube Shorts. However, there are other ways of earning:

• Selling Subscription Memberships: Turn your YouTube to membership and charge monthly payments in exchange for perks like badges and exclusive content.
• Monetize Livestreams: Features such as super stickers and super chat allow creators to make money when fans pay to send highlighted messages.
• Selling Merchandise and Products: Make additional income by selling branded merchandise like apparel or product lines in your content niche.
• Secure Paid Brand Partnerships: Interacting directly with brands and negotiating sponsorship deals.
• Join an Affiliate Program: An affiliate program will pay you revenue associated with clicks to links hosted on your channel.

Part 4. Edit Your YouTube Videos to Shorts with Wondershare Filmora

To earn more from your YouTube Shorts, you need quality content that keeps your viewers entertained. With Shorts having a limit of 60 seconds, you want to make sure that you cover the most essential footage. Wondershare Filmora is a versatile video editing software that helps creators edit their vertical videos quickly and easily. The mobile app is specifically great for editing shorts on the go:

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Editing your videos with Filmora is quite straightforward. One of the features that work well for YouTube shorts is the Auto Reframe.

Auto Reframe

The Auto Reframe feature allows creators to resize videos automatically with no editing skills needed. This is a great tool for converting your horizontal YouTube videos to Shorts format. It also boosts your potential audience while saving you precious time and effort you would have used editing. To use this feature, choose any of the following options:

1. Open Filmora and Select Auto Reframe

After opening Filmora, head over to the main interface. You will find the Auto Reframe option on the right side. Click on it to open the reframing feature.

2. Launch Directly from the Video

Click File, followed by Import Media. Select the file that you gave imported in the timeline and right-click on it. Then select Auto Reframe.

3. Use the Tools Option

You may also use the Auto Reframe feature by clicking on the Tools feature on the top menu bar. Then click on Auto Reframe.

Other Filmora Features for Editing Shorts

• Split Screen Video Editor – A choice of pre-made templates to create split-screen videos instantly.
• Add Text to Video – Directly add texts to your videos, including subtitles and captions.
• Text To Speech – Instantly convert your text files to voice and introduce more elements that will enrich your Shorts video.

Conclusion

YouTube Short’s revenue-sharing programs offer a great opportunity for creators specializing in short-form content to earn money on the platform. Once eligible for the YPP program, you can start earning a nice cash bonus monthly. However, you will need to create quality content that keeps your audience entertained and engaged. We recommend using Wondershare Filmora to edit your Shorts and make them more relatable to the audience,

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