From Selfies to Subscribers: Jake Paul’s Online Odyssey

Jake Paul’s YouTube Success Story - All You Need to Know

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Richard Bennett

Oct 26, 2023• Proven solutions

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There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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From Genres to Gems: Building a Personalized YouTube Music Mix Online/Mobile

YouTube is one of the biggest video-sharing websites where you can find unlimited videos of your favorite songs in various genres for free. However, due to the thousands of channels on YouTube, remember a soundtrack you once liked.

To tackle this issue, you must create a playlist containing only those you prefer to listen to.

So, if you are looking for information on creating a YouTube music playlist on your Windows or Mac PC, Android, or iPhone web browser, read this article and follow the steps carefully.

How to Create a YouTube Music Playlist?

Are you one of those who want to listen to their favorite tracks while working out or carrying on their work-related tasks? If that’s the case, a YouTube Playlist might come in handy as you don’t have to search again and again for your songs on your device.

How To Create a YouTube Music Playlist on the Web?

If you are using a Windows or Mac computer and want to create a YouTube music playlist on a web browser, follow the below steps:

Step1 In the first step, turn on your PC, launch a web browser from the desktop or Dock, and head to the YouTube website. Next, Sign into your account with your Google email ID if you are not already logged in.

Note: It is only possible to create a YouTube music playlist by signing into your account.

Step2 When you have signed in, look for your favorite track on the YouTube live feed page or search for it in the search bar at the top of the screen. Once you have found the song, click on it to play it, click the three horizontal dots at the bottom right-hand side of the video, and select the “Save” option from the small pop-up.

Step3

• Now, select the “Create a new playlist”
• Type in the name of your playlist.
• Choose to make it Public, Unlisted, or Private.

The differences between the three options are:

• A Public playlist is a list of videos that any random person can see, access, or use it.
• An Unlisted playlist can be shared with others by using its link to access it.
• A Private playlist cannot be seen, accessed or used by anyone except you.

Finally, click the “Create” button, and your YouTube music playlist will be saved automatically.

Step4 Repeat the second and third steps to save all the other songs you wish to add to the same playlist. Once done, head back to the main YouTube feed page, click “Library,” and scroll to the middle of the page in the right pane to access and play the music playlist at your will.

Note: You can always edit your YouTube music playlist by changing its name, privacy, and description or adding and removing any tracks. It is also possible to delete any of your playlists or create and save multiple playlists on your device’s web browser.

How to Create a YouTube Music playlist on iPhone?

To create a YouTube music playlist on your iPhone, follow these quick steps.:

Step1 Download and launch the YouTube Music app on your iPhone , sign into your account, and tap a song you want to add to your playlist. Next, tap on the music video once for the create a playlist option to pop up.

Step2 Now tap the three horizontal lines with the Plus icon, tap “+ NEW PLAYLIST” at the bottom right corner of the screen, and type in the name of the new music playlist.

Step3 In the next step, type in the name of your new playlist, select your privacy preferences, i.e., Private, Public, or unlisted, and tap “Create” to complete the process.

Finally, close the video, tap “Library” at the bottom of the screen, scroll down and see your new YouTube music playlist.

How to Create a YouTube Music playlist on Android?

YouTube Music app interface for Android is different than for iPhone, so do the following steps to create a new playlist quickly.

Step1 Download and launch the YouTube Music app on your Android , sign into your account, and tap a song to open it. Next, tap on the music video once and tap the three horizontal lines with the Plus icon.

Then, tap “Create a new playlist” at the bottom right corner of the screen, and type in the name of the new music playlist.

Step2 In the next step, choose your privacy preferences and tap “OK” to create the new YouTube music playlist.

Now tap to close the video, tap “Library” at the bottom of the screen, scroll down in the middle of the app and view your new YouTube music playlist.

Note: You may see an option to create a new channel during the YouTube music playlist process. If so, tap “Create Channel” to see the “+ NEW PLAYLIST” option on your iPhone and the “Create a new playlist” option on your Android YouTube app.

Bonus Video Tutorial: From a YouTube User to Creator - How To Make Music Video

You know how to create a YouTube playlist on the web or on your mobile. However, as you are a music lover and use YouTube frequently, are you interested in creating music videos by yourself? If yes, please watch the video below. It will show you how to make music videos with a user-friendly video editor, Filmora . We hope you can enjoy your YouTube music while exploring more creative possibilities:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Listening to YouTube’s free music tracks is more fun when you do not have to go and forth to search for your favorite songs. You can enjoy the experience more when you have personalized playlists for situations like a long drive, studying, or working in an office.

So, in this article, we have discussed a step-by-step process for creating a YouTube music playlist on a web browser, Android, and iPhone, and hopefully, you can dance to your favorite beats without searching for them first on YouTube.

Step2 When you have signed in, look for your favorite track on the YouTube live feed page or search for it in the search bar at the top of the screen. Once you have found the song, click on it to play it, click the three horizontal dots at the bottom right-hand side of the video, and select the “Save” option from the small pop-up.

Step3

• Now, select the “Create a new playlist”
• Type in the name of your playlist.
• Choose to make it Public, Unlisted, or Private.

The differences between the three options are:

• A Public playlist is a list of videos that any random person can see, access, or use it.
• An Unlisted playlist can be shared with others by using its link to access it.
• A Private playlist cannot be seen, accessed or used by anyone except you.

Finally, click the “Create” button, and your YouTube music playlist will be saved automatically.

Step4 Repeat the second and third steps to save all the other songs you wish to add to the same playlist. Once done, head back to the main YouTube feed page, click “Library,” and scroll to the middle of the page in the right pane to access and play the music playlist at your will.

Note: You can always edit your YouTube music playlist by changing its name, privacy, and description or adding and removing any tracks. It is also possible to delete any of your playlists or create and save multiple playlists on your device’s web browser.

How to Create a YouTube Music playlist on iPhone?

To create a YouTube music playlist on your iPhone, follow these quick steps.:

Step1 Download and launch the YouTube Music app on your iPhone , sign into your account, and tap a song you want to add to your playlist. Next, tap on the music video once for the create a playlist option to pop up.

Step2 Now tap the three horizontal lines with the Plus icon, tap “+ NEW PLAYLIST” at the bottom right corner of the screen, and type in the name of the new music playlist.

Step3 In the next step, type in the name of your new playlist, select your privacy preferences, i.e., Private, Public, or unlisted, and tap “Create” to complete the process.

Finally, close the video, tap “Library” at the bottom of the screen, scroll down and see your new YouTube music playlist.

How to Create a YouTube Music playlist on Android?

YouTube Music app interface for Android is different than for iPhone, so do the following steps to create a new playlist quickly.

Step1 Download and launch the YouTube Music app on your Android , sign into your account, and tap a song to open it. Next, tap on the music video once and tap the three horizontal lines with the Plus icon.

Then, tap “Create a new playlist” at the bottom right corner of the screen, and type in the name of the new music playlist.

Step2 In the next step, choose your privacy preferences and tap “OK” to create the new YouTube music playlist.

Now tap to close the video, tap “Library” at the bottom of the screen, scroll down in the middle of the app and view your new YouTube music playlist.

Note: You may see an option to create a new channel during the YouTube music playlist process. If so, tap “Create Channel” to see the “+ NEW PLAYLIST” option on your iPhone and the “Create a new playlist” option on your Android YouTube app.

Bonus Video Tutorial: From a YouTube User to Creator - How To Make Music Video

You know how to create a YouTube playlist on the web or on your mobile. However, as you are a music lover and use YouTube frequently, are you interested in creating music videos by yourself? If yes, please watch the video below. It will show you how to make music videos with a user-friendly video editor, Filmora . We hope you can enjoy your YouTube music while exploring more creative possibilities:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Listening to YouTube’s free music tracks is more fun when you do not have to go and forth to search for your favorite songs. You can enjoy the experience more when you have personalized playlists for situations like a long drive, studying, or working in an office.

So, in this article, we have discussed a step-by-step process for creating a YouTube music playlist on a web browser, Android, and iPhone, and hopefully, you can dance to your favorite beats without searching for them first on YouTube.