From Solo Streamer to Global Content Powerhouse

Join YouTube MCN or Not: ULTIMATE Guide

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

Part1: What is YouTube MCN (multi-channel network)
Part2: What can I get from joining MCN YouTube network
Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Step-by-Step to Creating an Unbeatable Biz YouTube Channel

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Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

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Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

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