From Zero to Hero: Crafting an Authoritative Online Self

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

Your Brand is Your Unique Message
The Elevator Pitch
How to Start Building Your Brand
Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying to invent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Engage Audiences: Best Hashtags for Going Viral on YT

YouTube is one of the most popular sites for all social media users and it has recently launched a concept of YouTube shorts features in its app. As the name suggests YouTube shorts are the shorter version of crisp and clear video content. From its launch, only YouTube shorts have gained a lot of engagement of the users and grown up very fast. There are many ways to make your YouTube shorts famous and one such medium is using hashtags. Thus using relevant hashtags can boost YouTube Shorts, Shorts Videos more.

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Part 1: What are YouTube Shorts Hashtags and Why Do They Matter?

YouTube shorts hashtags are in a simple manner tags which are being added to the title of your YouTube shorts and descriptions to showcase a category of your video topic. Such hashtags for YouTube shorts help increase the views and improve the discoverability of your YouTube short videos.

There are many good reasons behind using YouTube shorts to make your channel grow. Here are some of the benefits of the YouTube shorts:

It helps in categorizing your videos for viewers
It lets YouTube understand what your video is about
It helps more users find your content

One of the easiest ways to tie videos from your channel together… without creating playlists. You can also get inspiration for YouTube shorts from the Filmora User Gallery column, which brings together ideas from many video creators.

Part 2: 30+ Best Hashtags for YouTube Shorts in 2024

Most people are aware of the concept of using hashtags for YouTube shorts but do not understand the importance of using the right one to use in shorts. Most people search YouTube shorts hashtags for views 2024 on the internet.

Here are some of the best hashtags for YouTube shorts in 2024 make you boost up your YouTube short views:

#shortsclip
#shortscraft
#youtube
#youtuber
#subscribe
#shortsadoptme
#shortsroblox
#shortsanity
#shortsbeta
#shortsfunny
#shortsasmr
#shortsart
#shortscooking
#shortscrochet
#shortsbyamritamam
#shortschallenge
#shortscomplitition
#shortsblackpink
#instagramyoutube
#youtuberlikes
#youtubevide
#shortscomedy
#shortstiktok
#shortsfortnite
#shortsbts
#shortsbhaiveersinghji
#shortsbgmi
#shortsassam
#shortsads
#youtubegrowth
#youtubeusers
#instavideo

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Part 3: How to Add YouTube Shorts Hashtags to Videos

Being a content creator your goal would always be to make your YouTube shorts more searchable. One such medium is using hashtags which helps in growing your account with less time and effort.

Best hashtags for YouTube shorts can be used in both titles as well as in descriptions. Putting hashtags on descriptions would make them visible to viewers automatically.

Here are the steps to add the best hashtags for YouTube shorts:

Step 1: At first when you begin you need to do some research to find out which hashtags have quality videos based on the content type.

Step 2: Then choose a minimum of 3 hashtags to the end of your description in your video and add them.

Step 3: Once you are done with adding save your description. Here the added hashtags would appear as a blue link.

Step 4: Lastly, you need to click on save and check your title to see if they show up above it.

That’s it! It’s done!

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Using the best hashtags for YouTube shorts would help boost your views only if you follow the right tips and strategies.

Let’s discuss some of the effective tips to find trending hashtags for YouTuber shorts:

One of the most effective ways to find trending hashtags for YouTuber shorts is to check out trending videos. You can check out some of the trending video categories to see what type of content is on-trend right now.

2. Popular Competitor Videos

Then you can think of taking an idea of your rival’s all-time best performing videos. Here you can check out the viral hashtags for Youtuber shorts they have used and make a note of it.

3.YouTube Suggests

One of the most popular ways to find the best hashtags for YouTuber shorts is to write “#” into a YouTube search and once done it would show you hashtags that are the most used and trending ones. You can also type in “#a”, “#b” etc. to find unique hashtag ideas.

4. Create A Branded Hashtag

If you create branded hashtags and any users click on any of the hashtags, then the search results are dominated by your videos… not videos from other channels. So once you click on those hashtags you get a list of more videos from their channel.

Conclusion

Thus we could say that using hashtags for YouTube shorts would surely help in gaining popularity and engagement. Here keep in mind that those hashtags should not be random rather they need to be relevant as per your YouTube short content. Here we have discussed the best hashtags for YouTube shorts and most trending hashtags for YouTube shorts altogether. So now choose the most ideal one for you and make maximum use of it.

02 30+ Best Hashtags for YouTube Shorts in 2024 [+ Your Vote!]

03 How to Add YouTube Shorts Hashtags to Videos

04 How to Find Trending Hashtags for YouTube Shorts to Boost Views?

Wondershare Filmora - Best YouTube Shorts Video Editor

Try It Free Try It Free

Try It Free >>

5,481,435 people have downloaded it.

Edit YouTube Shorts Videos quickly with a wide range of popular effects.

Easily record a video on PC and Mac.

Rich video templates and resources for YouTube videos.

Export to MP4, MOV, MKV, GIF and multiple formats.

Learn user-created content from User Gallery to empower YouTube video creation.

Part 1: What are YouTube Shorts Hashtags and Why Do They Matter?

There are many good reasons behind using YouTube shorts to make your channel grow. Here are some of the benefits of the YouTube shorts:

It helps in categorizing your videos for viewers
It lets YouTube understand what your video is about
It helps more users find your content