From Zero to Hero in YouTube Traffic

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

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The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

Click here


How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Essential Strategies for Effective Content Management in Creator Studio

YouTube Creator Studio is a powerful tool for content creators. It allows you to manage and optimize YouTube channels for better performance. With YouTube studio monetization features, you can keep track of your revenues. The creator study also allows you to manage your videos and see how well they are performing. This article explores the monetization Youtube Studio in detail, including how to access and use it.

YouTube-Ready Video Editor A top choice for many creators looking to outperform their competitors on YouTube!

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Part 1. Introduction to YouTube Studio: Definition and Uses

Every creator is aware of YouTube Studio com monetization as a tool for managing YouTube. However, how much can you say about channel monetization YouTube Studio? Let’s have a look at what you need to know:

What is YouTube Studio?

YouTube Studio is a tool that allows creators and other users to manage their channels. Formerly known as YouTube Creator Studio, the tool helps you to edit and monitor the performance of your videos, You can also view and reply to comments, or even schedule content.

Uses of YouTube Studio

YouTube Studio is an essential tool for creators and brands. It helps them manage their presence on YouTube. Individuals can also grow their channels and track the progress they have made. Other people also use YouTube Studio as a hub to get a snapshot of their channel’s performance. It makes it easier to manage videos and offer opportunities for monetizing content through the YouTube Partner Program (YPP). The features that creators can access via the studio include:

• Manage the channel: YouTube Studio allows creators to customize their channel’s appearance, branding, description, and layout.
• Editing of videos: Options for editing videos in the Studio include details, end screens, thumbnails, uploading videos, subtitles, and adding or managing playlists.
• View your performance: Detailed insights are available about the performance of the videos, audience demographics, watch time, and more.
• YouTube Monetization: All the tools and settings for monetizing your videos and Shorts on YouTube are found on the Studio.
• Manage your comments: The comments section of the Studio allows you to view and reply to comments on your videos.

Part 2. Master Your YouTube Presence: Essential Steps to Dominate Creator Studio

Getting started with YouTube Creator Studio is simple. Log in to your YouTube, and click on the profile pic at the right corner of the page. Then select YouTube Studio from the dropdown menu.

Step-by-Step Guide for Using YouTube Creator Studio

Beginners may find it a bit tricky to navigate the YouTube Creator Studio. There are a lot of tools to explore, each with a unique function. Let’s break down the essentials to get you started.

• Step 1: Navigating the YouTube Studio
• Step 2: Exploring the Creator Dashboard
• Step 3: Manage Your Content
• Step 4: Monitoring Channel Performance
• Step 5: Review Your Studio Monetization Tab

Step 1: Navigating the YouTube Studio

To launch the YouTube Creator Studio, head over to studio.youtube.com and sign in. Then click on your profile pic and select YouTube Studio. On the left-hand side of the Studio screen, browse to navigate the features.

Step 2: Exploring the Creator Dashboard

The YouTube Creator Studio Dashboard provides all the handy information needed to create a growth strategy for your channel. You will see the analytics of your top videos and a summary of your views. You will also see your current subscribers watch time, and more:

• Review how your most recent video is performing
• Review personalized suggestions to grow your channel
• Check recent comments and respond appropriately
• Watch the latest updates from the YouTube team
• Look at important notifications to avoid copyright violations or monetization issues on time
• Explore the audio library to gain access to free soundtracks and music

Step 3: Manage Your Content

Click on the Content tab on the dashboard. Manage your content by editing or just reviewing the performance of each video. You can also create playlists linked to the videos to choose watch time.

Step 4: Monitoring Channel Performance

The YouTube Creator Studio Analytics provides a summary of your video metrics and reports. This will help you figure out what is working. The analytics also point out what needs to be improved to gain more views. Be sure to check views and watch time to get an accurate picture of the channel’s performance.

Step 5: Review Your Studio Monetization Tab

The monetization tab shows the monetization status of your channel. On the left side of the dashboard, click Earn to access this feature. After being accepted to the YPP, you can make money from advertising revenue, merch shelf, channel membership, and the fan-funded program. Before monetization, this page shows how far you are to meet the eligibility criteria.

Importance of Verifying the YouTube Channel

After uploading your videos to YouTube Creator Studio, you need to optimize each for monetization. This ensures that the algorithm works in your favor. It is also important to create an AdSense Account and link it to your channel. This will:

• Increase your level of credibility because a verified YouTube channel is seen as more trustworthy by viewers
• Protect you and your channel from impersonation by preventing other users from creating fake accounts under your name.
• Unlock additional features such as the ability to lie stream in HD and customer the channel layout.

Linking your AdSense to the Account is also a crucial step towards getting paid for your creation on YouTube. It ensures that your earnings get to you. After joining the YPP, you are allowed to change your linked AdSense account if you already have one. You can also monetize more than one channel using the same AdSense account, and keep track of your earnings.

Part 3. Create YouTube-Ready Videos with Wondershare Filmora

The success of your YouTube channel largely depends on the quality of the videos uploaded. You need video editing software that will make your creator studio attractive even before opening individual videos. Wondershare Filmora is a top choice for many creators looking to outperform their competitors on YouTube. Explore the range of possibilities with Filmora ranging from creative video effects to stunning text animations.

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Making YouTube-ready videos with Filmora is quick and easy. You need to have great footage to start with. Then, explore the editing features that will make the video stand out. Let’s have a look at the steps involved:

• Step 1: Launch Filmora
• Step 2: Create a New Project and Import Files
• Step 3: Organize Your Project Material
• Step 4: Place Files on the Timeline
• Step 5: Apply Visual Effects
• Step 6: Conduct the Color Correction Process
• Step 7: Export and Share

Step 1: Launch Filmora

Launch Filmora by double-clicking the desktop icon. On the welcome window, select the aspect ratio you want to use.

Step 2: Create a New Project and Import Files

After launching Filmora, click New Project on the welcome screen. Once the editor loads, import the media files from the options provided.

Step 3: Organize Your Project Material

Manage the files you will be using in the editing project. The My Album option allows you to organize the file using different criteria such as type or purpose.

Step 4: Place Files on the Timeline

Time to start editing your video. Place the video and audio files on the timeline while removing the redundant parts. Use the drag-and-drop feature to edit the clips, one at a time, cutting out unneeded footage to have a clear story.

Step 5: Apply Visual Effects

After removing the unwanted parts from the video clips, detach the audio and video files. Insert transitions between clips, add music, and use other visual effects on Filmora to make the video more exciting.

Step 6: Conduct the Color Correction Process

The effects icon gives you access to filters and overlays to make your video colors more vivid. Select the filters of choice, and drag and drop it to where you want to use on the timeline.

Step 7: Export and Share

Once you are satisfied with the video outcome, export it in MP4 format, ready for upload on YouTube. Save it in your local drive, and upload it to YouTube via the Creator Studio.

Conclusion

The YouTube Creator Studio allows you to manage your channel and content in a central location. You get access to all the essential features, including analytics and content editing. Also, manage the monetization of your videos and reply to comments. Good video editing software will play a crucial role in building your channel. We recommend exploring video editing features on Wondershare Filmora to make better videos for your channels. With most tasks now optimized, editing videos with Filmora is now easier and fun.

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