Gaining Clarity on Your YouTube Audience’s Behavior

How to View YouTube Statistics

Richard Bennett

Oct 26, 2023• Proven solutions

Learn how to view YouTube statistics and you can grow your channel faster. By paying attention to your statistics, which are available for free to every YouTuber in the Analytics section of the Creator Studio, you will be able to see how successful your individual videos are and replicate that success.

The information available for each video includes how many new subscribers it attracted and how much watch time it has so far (which is important if you want to monetize someday). By looking at which videos are performing well in these areas you can determine what you are doing right and replicate that success in future videos.

How to View Your YouTube Statistics
Interpreting YouTube Watch Time Reports
Interpreting YouTube Interaction Reports
How to View Other People’s YouTube Statistics

Making Better YouTube Videos with Filmora to Get More Views

As one of the best video editing software for YouTube, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. After editing, you can upload the video to YouTube directly when export. Download the free trial version below and start making YouTube videos with Filmora.

How to View Your YouTube Statistics

In order to view your YouTube Analytics, sign in to your YouTube account and go to your Creator Studio. From there, click into the Analytics tab in the menu on the left of your screen.

In order to check which of your videos are performing the best, click on Watch time under Watch time reports. At the top of the page there’ll be a graph of your watch time in general, and if you scroll down you’ll see a list of your videos ranked by watch time. The best performing ones will be at the top and, to see more stats related to these high-performing videos, simply click on their titles. Afterwards, you’ll be able to click around the different sections in your Analytics and see reports relating to the specific video you clicked on.

The two main types of analytics reports are Watch Time Reports and Interaction Reports.

1. Interpreting YouTube Watch Time Reports

To find Watch time reports you just need to log into your Google account, go to the Creator studio, click the analytics tab, and then click on watch time. You can see the watch time of every video on your channel, which is important data to have because watch time is the most important factor when it comes to ranking your video in search results.

A watch time report includes the total amount of time that your video, or a selection of videos, is actually being watched for. In order to make sure that you are publishing only quality videos you need to make sure that your viewers are consistently sticking to your videos and watching them all away through, or at least to the half-way mark. Watch time represents one of the most meaningful metrics in ensuring that you are engaging your audience.

YouTube analytics can now display a watch time of every video that you have produced. Seeing the metrics on how long people are actually watching every video that you produce can show you what you’ve done right in the past and what you need to do more of to continue raising your watch time.

Alongside watch time you can see the average duration individual viewers are watching your videos for. The average percentage of your video that gets viewed will showcase areas where you may be struggling with your video content. For example, if an abnormally high number of viewers are clicking away during your intro, there’s probably something about that clip that needs to be changed.

In the watch time reports for individual videos, you will be able to see data on where your views are coming from and which demographics are watching the most. Where your viewers are watching, in terms of desktop or mobile, is also interesting data that is available in this section.

Click here for more tips onincreasing your views .

2. Interpreting YouTube Interaction Reports

Interaction reports are related to the actions viewers take – i.e. subscribing to your channel, liking your videos, or leaving a comments. You can find interaction reports in the Creator Studio under Analytics.

Interaction reports can be broken down into several different reports that can help determine the overall performance of any YouTube videos. The main interaction reports that you should be interested in include:

1. Subscribers: You can find extensive data on your subscribers, like demographics including age groups and gender. Learning more about your subscribers can help you to tailor your content. For example, if you learn that your viewers are mostly young women under 24 in the USA, you can do research into what is currently popular with young women under 24 in the USA.

Want to see your subscriber count in real-time?

2. Likes and dislikes: Likes and dislikes aren’t a powerful metric when it comes to search engine rankings, but they provide useful information to creators. If you’re getting a lot of dislikes on a video, you should look into why. If you’re getting a lot of likes on a video, it can indicate that you should focus on creating similar content.

3. Playlists: A viewer watching a video in a playlist is much more likely to keep watching more videos from that playlist, making playlists great for the growth of your channel. Reports in this section will help you figure out which of your playlists is performing best, which could give you an idea of which types of videos or video topics are going over best with your viewers.

4. Comments: Reading comments is a great way to figure out what your viewers think, but that’s not all they’re good for. If viewers return to a video to continue talking to you or other viewers then that will drive up your views and watch time. If a video is especially good at generating discussion, you should figure out why (i.e. your sign-off question) and keep doing it.

5. Sharing: Discovering where your video is being shared can be important for figuring out what platforms you should be on besides YouTube. If your video is shared and viewed a lot on Twitter, you should consider making a Twitter account for your channel.

6. Cards: Tracking the performance of your Cards will help you optimize them to direct traffic between your videos. By testing out different time stamps for cards you’ll find the perfect places to put them. By trying different messages in your cards you’ll learn how to write ‘calls to action’ that mobilize your viewers.

End screens: End Screens are essential for keeping viewers on your channel. The report of the click-through rates of your end screens is important for helping you figure out which kinds of links work, and which style of ends screen is most effective for you. Are people more likely to click when you talk to them through the end screen, or when it’s a static card?

7. 360 heat map reports: A heat map report works specifically with 360° videos if you are choosing to engage your audience with this type of content. Viewing YouTube video statistics for 360° heat maps will help to show the areas on your video that viewers are most interested in.

How to View Other Peoples YouTube Statistics

If you want to check out the statistics of rival YouTube channels (including the most subscribed channels on YouTube ), or channels you’re a fan of, try using Social Blade . Social Blade is one of the most trusted sources of YouTube data, and it may actually be easier to check your own basic stats there than in the Creator Studio sometimes due to their simple layout. To get started all you need to do is type the name of any YouTube channel into the search bar. You’ll be able to see reports on daily views, channel growth, and even estimated ad revenue (learn more about how to view a channel’s ad revenue here ).

Now that you know how to view YouTube statistics, what will you do with them?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Launching Into Youtube Success: A Starter Guide for Profit

Hello, I’m looking to start my journey as a YouTuber, but I do not know how the process works. Please, can you share with me how I can create a YouTube channel and make money from it? Kindly, help.

Starting a successful YouTube channel is very tricky. So, if you’re wondering how to create a YouTube channel and make money, worry less, we understand your struggle, and that is why we’ve created this YouTube beginners guide.

Regardless of whether you’re looking to start a tech YouTube channel, a money-making online YouTube channel, a lifestyle YouTube channel, or other topics, this guide will walk you through the simple process of how to create a YouTube channel and make money from it.

Video Editor – Wondershare Filmora
Google Keyword Planner
YouTube Studio
VidIQ

Tips & Tricks to Make your YouTube Grow Faster

Part 1: Why choose YouTube to make money?

Boasting over 2 billion active users globally, YouTube remains the most used video-playing platform on the internet with all kinds of videos.

Today, many folks use YouTube as a means of generating income because it offers users more opportunities to reach a wide range of audiences, and the means of generating income via YouTube easily. As of when this article is written, research shows that an average YouTuber could earn up to $10,000 yearly.

Also, YouTube is a free marketing platform. So, if you have a website, you can add links to your website in the video description, thus enabling you to boost your website traffic via the platform. And it’ll allow you to advertise your product or services 100% free.

Part 2: 5-Step Formula to Start a YouTube Channel

Now you understand why you should choose YouTube to make money, the following steps will teach you how to create a YouTube channel within a few clicks. So, read on.

Step1 Create a google account

To get started, you need to create a google account. But if you already have a Google account you can skip this step.

Head to Google Account and click Create Account at the top right corner.

On the new screen, enter the necessary details and click Next.

Provide your phone number and other required details. Then, click Next.

On the new page, click I Agree to accept Google’s terms and conditions. Then finish the Google Account setup.

Step2 Create a YouTube account

Once you’ve successfully created a Google account, the next thing is to create your YouTube account. You just have to do the following to carry out the operation;

Open YouTube’s official website in your browser and click Sign in from the top right corner.

On the new page, sign in to the Google account that you want to use in creating your YouTube channel.

After you sign in to your Google account, you’ll be prompted back to the YouTube home interface. Click on your profile icon from the top right corner and select Create A Channel from the drop-down list.

Choose the Name you want to appear on your YouTube channel profile and upload a preferred Picture. Then, click Create Channel to proceed.

Step3 Customize your YouTube channel

After you’ve successfully created the channel, the next thing is to customize the channel as per requirement. Click Customise Channel from the left-hand side.

You’ll be prompted to the YouTube creator studio. There, you’ll find Layout, Branding, and Basic Info options displayed at the top of the page.

In the Layout section, you’ll be allowed to apply customization of how you want your YouTube channel homepage to look.

Under Branding, you can upload your brand logo as a profile photo, upload a banner image, and add the video watermark that you want to appear on all videos you upload on YouTube.

Under Basic Info, you’ll be able to enter a description for your YouTube channel, edit your channel URL, and do lots more. However, remember to always use the PUBLISH button to save customization.

Step4 Upload your first YouTube video

Now, it’s to upload your first YouTube video. To do so, navigate to the top-right corner of the page and click Create New. Select Upload Video.

If you have a video ready, click Select Files and upload the video you want to post.

Complete the required editing/settings after the video is uploaded.

Speaking of videos, you upload on YouTube, there are certain types of videos that can make you popular within a short time. Such YouTube video category includes;

Singing
Teaching
Fashion Advice
Cooking Tutorial
Make-Up Tutorial

Step5 Make your YouTube channel discoverable

It’s time to start making your YouTube channel discoverable online. You need the subscribers, views, and all that a creator like you is worth having. However, to make this possible, you need to do the following;

Optimize Video Titles

Using Google-friendly titles for your videos is vital to allow them to rank well on Google search ranking. It should be catchy and compelling that users will be prompted to want to know what the video is about. Make sure it contains keywords too.

Optimize Video Description

Adding descriptions to your video is as important as the title. This will help search engines understand what your video is all about. So, make sure you add rich keywords to your video description and keep it concise.

Promote Your Channel on Other Social Media Platforms

You shouldn’t limit yourself to just creating videos and uploading them on YouTube. Make sure you always make it a priority to promote your YouTube videos on other platforms like Facebook, Twitter, or Instagram. This will help you give your existing fans a heads-up that you’re starting a YouTube channel.

Add Tags to your videos

When we say add tags to your videos, it does not mean you should add any tag to any video you upload on YouTube. Only add tags that’s relating to the theme of your video.

Tags will help YouTube understand the kind of video you’re uploading, and it’ll help you maintain the quality of not just your videos but your YouTube channel.

Use Keywords in Your Videos

Using rich keywords in your YouTube videos is a great way to increase the chances of your videos being seen online. Make sure you use the right keyword in the video title, as it’ll help guide viewers to your video when they search for similar words or phrases online.

Part 3: YouTube Must-Have Tools: What Are They?

Congratulations on creating your YouTube channel. But, before you get over-excited, there are essential tools you need as a YouTuber to help you stand out in the industry. These tools include the following;

1. Video Editor – Wondershare Filmora

As a YouTuber, regardless of your niche of expertise, you need an efficient video editing tool like Wondershare Filmora to create quality videos. Filmora is different from the regular video editor you find online, and it offers a plethora of video editing features that you can rely on to edit your videos and spice them up without requiring any kind of video editing knowledge.

See how you can use Filmora video editor on your YouTube videos;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Go to the official website and install the Filmora video editing software on your computer. Then, launch the tool and import the video you want to edit using the Import button.

Drag-n-drop the video to the timeline.

Step2 Click Effects from the top of the screen. Select AI Portrait from the left-hand side and find a preferred AI Portrait effect. Then, click on it and drag-n-drop the effect to the Timeline.

Adjust the effect starting and ending point of where you want the AI Portrait effect to be displayed.

Step3 Again, adjust the AI Portrait effect settings by double-clicking on it, then, from the pop-up, apply the preferred settings.

Step4 You can also add a “Subscribe” watermark to your YouTube video. To do so, just click the >> icon next to Export at the top of the screen, then select Element.

Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it to the Timeline.

Step5 Lastly, preview the edited video, and if you’re okay with it, click Export from the top bar and select Burn DVD from the drop-down list.

From the pop-up window that appears on your PC screen, select the Folder Path and give the video file a preferred name. Then, click Export to complete the operation.

2. Google Keyword Planner

The Google keyword planner is vital to help you do keyword research and see the trends of how a particular keyword is searched in a particular month, within a given year, or more. It’ll help you understand how people are searching for a particular keyword and what time of the year it usually has more searches from folks.

By using Google Keyword planner, you’ll put yourself ahead of your competitors by using the right keyword that you need for your SEO and PPC strategies at the right time. From search volume to trends, CPC, competition scores, and more, it’s crucial you have this tool at your fingertips. Besides, it’s 100% free to use.

3. YouTube Studio

YouTube Studio is a crucial analytic tool that can come in handy to help you improve your video as you grow your YouTube channel. It is like Google Analytics in a way. It’ll allow you to track the analytics of how people view your videos, comment on your video, and more. YouTube Studio is available for free. You can use it through the Android App, on your PC or online from YouTube itself.

4. VidIQ

Are you looking for a tool to grow your YouTube channel efficiently? Then VidIQ is the ideal tool for you. Yes, with VidIQ, you’ll get access to essential tools to grow your YouTube audience faster than you can think. It’s just a scorecard that offers you in-depth analytics of how your YouTube videos are performing compared to your competitors, thus allowing you to get helpful info on how you can get ahead of them and stand out in the industry.

With VidIQ, you’ll get access to a checklist that will highlight titles, descriptions, cards, end screens, closed captions, and lots more in your videos. And of all, it’ll suggest tags that you can use in your videos to get more traffic and improve SEO.

Part 4: Tips & Tricks to Make your YouTube Grow Faster

Stay Consistent

There’s no doubt that the key to succeeding in whatever you do is to stay consistent. It can be quite hard for anyone, especially newbies to keep up with different difficulties encountered in the pursuit to create a successful YouTube channel.

So, for you to achieve your dreams of being a popular YouTuber, you must keep up with the consistency of creating quality videos, promoting your videos, and doing the right thing that’s needed for your YouTube channel to stand out online.

Collaborate With Other YouTubers

Don’t be shy to reach out to your fellow YouTubers for collaboration. Yes, by collaborating with popular YouTubers, you get to enhance your online presence, thereby increasing your subscriber base and increasing your video views.

YouTube SEO Is Crucial

You might have heard of SEO (Search Engine Optimization) being crucial for websites to rank well, but the truth is it also applies to YouTube channels. YouTube SEO is a great way to optimize your YouTube channel and video to make it rank well on online search results.

It’s important you understand how YouTube SEO works and implement it in your YouTube channel, as it’ll increase your chances of more viewers visiting your channel and watching your videos.