Guidelines for Authoritative Life Lesson Videos

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

Part 1: What is Lifestyle Video?
Part 2: 6 Key Benefits of Creating a Lifestyle Video
Part 3: How to Create a Lifestyle Video?
Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Insider Secrets to Properly Tag Your YouTube Videos

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Tagging your content online greatly impacts how viewers will react to your post. However, it doesn’t end at adding tags; you need to know more. Be savvy to put the tags strategically depending on your topic’s trending. So, why add a tag to YouTube videos? You want to gain enough clicks, yes, right? And that’s what hashtags do. They are online content features that will push the number of clicks to an unimaginable level.

Your content will gain more views and go viral within a short time. After all, that’s what we purpose for when posting videos. No one wants to put effort into editing videos and posting then don’t get a considerable number of views or clicks. But also, know that the ball is at your court. There are no go-zone areas when it comes to dealing with YouTube tags. Check this article on what to do for more views.

What is a YouTube tag?

A tag is a word used to describe a video or image. It is generally added to video titles and descriptions or used independently. They make YouTubers easily discover other posts with similar tags. YouTube tags are vital as they help the YouTube algorithm fully understand the videos you post. It’s by this that those who are interested in your video get hooked to them.

For tags to work ideally, you need to include your brand-specific tags before adding similar tags. YouTube auto-suggest is another gem in this scenario. Just see what YouTube suggests when you type while searching other similar topics. For great results, place the most important keywords and tags first, as these will act as the face of your video.

How will YouTube tag affect your video performance?

It is YouTube tags that help viewers to find videos they are searching for on YouTube. Besides, this is how it works: An audience will type keywords into YouTube’s search bar. Then videos with the same tag and keywords will appear in the search results. If not correctly done, the YouTube tag could affect your video performance and lead to such outcomes.

1. No adequate audience engagement

Your main focus should be audience engagement. You are trying to drive the attention of many YouTube users as possible. A small mistake, and you lose track. It is wise to know the best approach to use your tags. Improper YouTube tagging will not drive enough audience to your channel. You, therefore, won’t get adequate audience engagement.

2. Your video won’t go viral

Anything selling should strive to reach thousands and probably millions of viewers. Perhaps you have put in several days and months of work on a single video, only for it to be viewed by a few fellows. You will feel like a waste of time when you put so much effort, yet your videos don’t go viral. It means there will be fewer people looking out for your content.

3. Limited chances of your video ranking high

If you don’t do YouTube tagging the right way, then the chances are that your video won’t rank high. Everyone feels better when they get a pat on the back for a well-done job. But what happens if there is no traffic to your video? You probably lose the urge to continue doing more videos. Just play right, so you are not demoralized whenever you post your videos.

Things to consider before you start adding a tag

If used properly, YouTube tags are a great way for your video and business to perform well. You’ll attract the audience and probably get a flux of customers. And the tricks are just at your fingertips. You only need to give the best approach possible to all the steps of your YouTube tagging. Here are some tips to help you out.

1) Use keyword variations

Try to use variations of keywords to increase the chances of your video ranking high. The audience will use several phrases to lead them to the right YouTube video. More so, they’ll even change the order of keywords for best results. It would be best to strive to appear in as many searches as possible. The best option is to use the “YouTube” tag generator to gather as many relevant tags as possible. It will pop you more ideas and let you identify the most important core terms that you can build on.

2) Research competitors

This trick works well for you before you add a tag to a YouTube video. Check out what your competitors are up to and what tags they use. While you check at what competitors do, also mind the trending tags. You don’t want to be left behind in the quick-paced technological advances. But ensure your searches are related to your content. Any misleading tags will plunge you into more drawbacks. Checking out on the latest trends will help you generate more ideas for useful keywords that make your videos rank better.

3) Conduct keyword research

Research is a vital point to start from. By this, you’ll find other keyword possibilities for your video. Don’t just think of keywords out of the blue but ensure that the audience searches what you use. It is better to check out the generic relationship between YouTube tags and your video content. Find keywords that will directly link to what your video is all about. You can also find out what has worked for those in your industry to know the best approach to give.

4) Write a keyword-optimized title and description

Ensure that the texts associated with your video are keyword-optimized. Your audience will majorly rely on the video title and description. The description should emphasize more on what the title is. Consider that first, and then find the kinds of tags that would correlate with both your title and description. Besides, it is the best way for your audience to quickly find your videos as the keywords will directly link them.

5) Don’t go overboard

Even though there are no limits on words for YouTube tags, don’t use so many words; it may turn away your audience. Instead, focus on adding relevant tags but don’t stuff in keywords. Going overboard may automatically take you off the topic and mislead your audience.

How to add a tag to a YouTube video

Adding the right YouTube tag will increase the chances of YouTubers finding and watching your video. Here are the steps how to add a tag to a YouTube video.

Step 1. First, log in to your YouTube account and hit the “Camera” icon. It is located at the top-right corner of your screen.

Step 2. Check the drop-down menu and choose the “Upload Video” option.

Step 3. Select from your videos which one to upload. Then click on the “Edit” tab to add relevant information like keywords, descriptions, etc.

Step 4. Give your video a name and description. Ensure the description correlates to the title of your video.

Step 5. Add relevant tags, separating them with commas. You can use from five to fifteen tags. YouTube may ignore your tags if they are more than 15.

Step 6. Click on the “Save” tab to complete the upload.

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Conclusion

● YouTube tags play a vital role for you and your potential customers. YouTube’s algorithm uses your tags to match them to similar search queries. When properly utilized, tags can bring an over flux of customers to your video. You have to know how to add a tag to a YouTube video for better results. Remember that YouTube tags can also drive away customers if not properly utilized. We have covered the effects and the best approach when settling on YouTube tags.

● Nonetheless, ensure your videos are top-notch before you tag them around. The best video editor – Filmora – works to produce high-end videos. Try it and gain additional traffic to your video.

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What is a YouTube tag?