Harnessing Real-Time Trends for Visionary Video Ideas

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Click here

![author avatar](https://images.wondershare.com/filmora/article-images/richard-bennett.jpg)

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Roadmap to Crafting a Dynamic YouTube Presence for Enterprise & Individuals

Versatile YouTube Video Editor - Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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The relevance of YouTube and the need to have a channel are visible with the rise in viewership. Having launched on February 14th, 2005, YouTube has become the 2nd most visited social media website according to Google statistics having a whopping over 2 billion users on the platform monthly.

As an entrepreneur or a company, one of the easiest and fastest ways of selling your brand or skill is via the YouTube platform. Thus, you must know how to make a YouTube channel on iPhone and how to make a YouTube channel on Android. Having overwhelming subscribers becomes an added advantage as not only will you and your business be known or recognized, YouTube has a way of appreciating and paying some of their influencers as well.

At this point, I know how hungry you are to kick-start your YouTube. This article will help guide you through creating a YouTube channel on your mobile, whether for personal or business purposes. Rather than scanning through, you should peruse through attentively.

Part 1: How to Make a Personal YouTube Channel on Mobile

Creating a YouTube channel on mobile is not a cumbersome one. It is as easy as ABC, and within split seconds you’ve created your own YouTube channel. The guideline entails the following steps:

The first step to setting up your personal YouTube channel starts with creating a Google account for those who don’t have any yet.
Whether you open your YouTube app or via the web browser of your phone, open the YouTube website.
On the top right-hand side of your mobile, tap on your profile image

Source: howtogeek.com

A drop-down menu will pop up. Click on your channel icon.
An option to create a new channel comes up. (For those who have a channel already, an alternative to manage your channel or video will show.)

An option to input your name pops up on the screen. Carefully insert your desired name and tap on Create.
If you would love to halt and resume later in the setting up, you can scroll down to click on the ‘set up later.’

Part 2: How to Create a Business YouTube on Mobile

The clarity on the relevance of YouTube in this dispensation when it comes to branding or business-boosting is immense. Many savvy entrepreneurs and business companies have come to the known for their beautiful advantages. With over 2 billion people trooping into the site monthly, making your brand come to the limelight in this social media implies reaching one-tenth of the users,i.e., if you play by the rules of strategically planning your business growth, the top. However, this article may not reveal the different strategies to adopt so you can become an influencer in your line of business; instead, it will start from scratch on how to get your YouTube business page started. How then can one create his own business YouTube account?

1. Signing into a Google account

To successfully start using the YouTube app, there is a need to sign officially into Google. If you’ve it in mind to have a separate Google account for your business account, you kick-start it at this stage.

However, you can still use your name to open a Google account and create a business YouTube account for subsequent use. The truth is that YouTube gives room for you still to make a business account with a business name thus, eliminating the need to use a business name in creating your Google account.

2. Creating a business name

Once you create a Google account, the next step is to make your business a YouTube account. This you do by either signing into your YouTube app or via the YouTube website in your mobile browser. Once logged in to the app interface, you will see the profile photo you used in creating your Google account or the initial letter of the first name you used on the top right-hand side of your mobile. Tap on it, and a drop-down menu will come up, tap on the ‘create a channel’ icon, which will lead you to another interface where you have the option to select ‘Get started’ or ‘No thanks.’ A tap on the get started will reveal an option to either create your channel using the name and image of your Google account or use a customized name.

Source: buffer.com

Selecting the custom name gives you the autonomy to use the brand or business name of your choice, after which you tap on the create option.

3. Customize your business page

At this point, you can design the layout by utilizing the appealing icon and banner of your choice, just as provided by the likes of Facebook or Twitter. The customized templates in Canva are there for you to design your page to your state.

I know you would be wondering how to go about this; YouTube can directly upload your artwork with a preview option available. You can crop your artwork to fit your page, making it look more professional.

To be emphatic, creating a business account is still simple but with professionalism. Remember you are selling yourself and your brand, and it is expedient to give your best on your page. Do well to describe your page as excellent as you can, let your activity in terms of photo and video uploads be of the best. This way, subscribers will not hesitate to hit the like and subscribe button. Good luck as you kick-start your business page.

Part 3: Five Tips to Start a YouTube channel

Carefully observe how YouTube channels function and possibly how entrepreneurs and business owners make waves in the YouTube industry. Then, sit down and watch either your mobile phone or computer and think about making a YouTube Channel on iPhone or understand how to create a YouTube Channel on mobile and earn money, especially to beginners. This way, you can make it envy to all becomes a significant challenge—however, the crucial tips in starting your own YT channel.

Identify Goal of Channel

What are you trying to achieve? Customer education, testimonials or do you want people to subscribe? Be clear on what you want your YouTube channel to do for your brand and how it fits into your overall marketing strategy.

Gather Content Ideas

Gather content, even before you make a YouTube channel on mobile. You can start with a series of videos talking about your company, products, or industry and then launch the channel once they are all done. If you can’t think of any content on your own, try searching around online to see if others have already created videos of this sort and have posted them online. Then, use those videos as examples when you make your content.

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Once you are up with content creation, you will have to create a thumbnail for your video. Attractive and catchy thumbnails that persuade searchers to click on your video are critical. Here we will see how to create a logo for a YouTube video on mobile. For this purpose, Canva.com can create attractive thumbnails and a Catchy logo. Using this tool, you can create, edit and customize graphics for your YouTube videos.

Quality of Video is Important

Don’t just put up videos willy-nilly. Think about what content would work for your brand and audience. The content needs to be engaging, relevant, and inspiring so people will keep coming back for more videos. You don’t have to have the latest video equipment either – think about the type of content that would work best.

Choose Video Editing Software

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Lastly, you must use high-quality producing software. So we recommend Filmora Video Editor that offers a wide range of effects, themes, and titles. It lets you create professional-looking videos with various presets for quick editing. It incorporates support for most common video formats. If you’re looking for a straightforward but potent video editor, Filmora is your best option.

Conclusion

I firmly believe that at this point, understanding how to create a YouTube channel in mobile will be an easy one. We discussed ways of not just developing your YT channel but also how to give your page the best of professional work. This article is truly an eye-opener and contains from scratch the step-wise order of growing and learning how to make a logo for YouTube Channel in mobile and creating personal and business accounts to earn some money.

Try It Free Try It Free

Part 1: How to Make a Personal YouTube Channel on Mobile

Creating a YouTube channel on mobile is not a cumbersome one. It is as easy as ABC, and within split seconds you’ve created your own YouTube channel. The guideline entails the following steps:

The first step to setting up your personal YouTube channel starts with creating a Google account for those who don’t have any yet.
Whether you open your YouTube app or via the web browser of your phone, open the YouTube website.
On the top right-hand side of your mobile, tap on your profile image

Source: howtogeek.com

A drop-down menu will pop up. Click on your channel icon.
An option to create a new channel comes up. (For those who have a channel already, an alternative to manage your channel or video will show.)

An option to input your name pops up on the screen. Carefully insert your desired name and tap on Create.
If you would love to halt and resume later in the setting up, you can scroll down to click on the ‘set up later.’

Part 2: How to Create a Business YouTube on Mobile

1. Signing into a Google account

2. Creating a business name

Source: buffer.com

Selecting the custom name gives you the autonomy to use the brand or business name of your choice, after which you tap on the create option.

3. Customize your business page

Part 3: Five Tips to Start a YouTube channel

### Identify Goal of Channel

Gather Content Ideas

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Quality of Video is Important

Choose Video Editing Software

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

Try It Free Try It Free

Part 1: How to Make a Personal YouTube Channel on Mobile

Creating a YouTube channel on mobile is not a cumbersome one. It is as easy as ABC, and within split seconds you’ve created your own YouTube channel. The guideline entails the following steps:

The first step to setting up your personal YouTube channel starts with creating a Google account for those who don’t have any yet.
Whether you open your YouTube app or via the web browser of your phone, open the YouTube website.
On the top right-hand side of your mobile, tap on your profile image

Source: howtogeek.com

A drop-down menu will pop up. Click on your channel icon.
An option to create a new channel comes up. (For those who have a channel already, an alternative to manage your channel or video will show.)

An option to input your name pops up on the screen. Carefully insert your desired name and tap on Create.
If you would love to halt and resume later in the setting up, you can scroll down to click on the ‘set up later.’

Part 2: How to Create a Business YouTube on Mobile

1. Signing into a Google account

2. Creating a business name

Source: buffer.com

Selecting the custom name gives you the autonomy to use the brand or business name of your choice, after which you tap on the create option.

3. Customize your business page

Part 3: Five Tips to Start a YouTube channel

Identify Goal of Channel

Gather Content Ideas

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Quality of Video is Important

Choose Video Editing Software

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

Try It Free Try It Free

Part 1: How to Make a Personal YouTube Channel on Mobile

Creating a YouTube channel on mobile is not a cumbersome one. It is as easy as ABC, and within split seconds you’ve created your own YouTube channel. The guideline entails the following steps:

The first step to setting up your personal YouTube channel starts with creating a Google account for those who don’t have any yet.
Whether you open your YouTube app or via the web browser of your phone, open the YouTube website.
On the top right-hand side of your mobile, tap on your profile image

Source: howtogeek.com

A drop-down menu will pop up. Click on your channel icon.
An option to create a new channel comes up. (For those who have a channel already, an alternative to manage your channel or video will show.)

An option to input your name pops up on the screen. Carefully insert your desired name and tap on Create.
If you would love to halt and resume later in the setting up, you can scroll down to click on the ‘set up later.’

Part 2: How to Create a Business YouTube on Mobile

1. Signing into a Google account

2. Creating a business name

Source: buffer.com

Selecting the custom name gives you the autonomy to use the brand or business name of your choice, after which you tap on the create option.

3. Customize your business page

Part 3: Five Tips to Start a YouTube channel

Identify Goal of Channel

Gather Content Ideas

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Quality of Video is Important

Choose Video Editing Software

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Eaxpv Info

"[New] In 2024, Harnessing Real-Time Trends for Visionary Video Ideas"

Harnessing Real-Time Trends for Visionary Video Ideas

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Part 1: Seeing The Big Picture

Part 2: Getting Results That Matter to You

Part 3: Battle of the Keywords

Making Better YouTube Videos with Filmora

The Roadmap to Crafting a Dynamic YouTube Presence for Enterprise & Individuals

Versatile YouTube Video Editor - Filmora

In this article

Part 1: How to Make a Personal YouTube Channel on Mobile

Part 2: How to Create a Business YouTube on Mobile

Part 3: Five Tips to Start a YouTube channel

Identify Goal of Channel

Gather Content Ideas

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Quality of Video is Important

Choose Video Editing Software

Wondershare Filmora

Conclusion

In this article

Part 1: How to Make a Personal YouTube Channel on Mobile

Part 2: How to Create a Business YouTube on Mobile

Part 3: Five Tips to Start a YouTube channel

Gather Content Ideas

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Quality of Video is Important

Choose Video Editing Software

Wondershare Filmora

Conclusion

In this article

Part 1: How to Make a Personal YouTube Channel on Mobile

Part 2: How to Create a Business YouTube on Mobile

Part 3: Five Tips to Start a YouTube channel

Identify Goal of Channel

Gather Content Ideas

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Quality of Video is Important

Choose Video Editing Software

Wondershare Filmora

Conclusion

In this article

Part 1: How to Make a Personal YouTube Channel on Mobile

Part 2: How to Create a Business YouTube on Mobile

Part 3: Five Tips to Start a YouTube channel

Identify Goal of Channel

Gather Content Ideas

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Quality of Video is Important

Choose Video Editing Software

Wondershare Filmora

Conclusion