[New] In 2024, Harnessing the Potential of YouTube Shorts Advertising

Harnessing the Potential of YouTube Shorts Advertising

All You Need to Know About the YouTube Shorts Fund

Shanoon Cox

Aug 18, 2022• Proven solutions

Ever since Snapchat launched the format and TikTok heated up with the same, the short-form vertical video has been almost everywhere, including our all-time favorite YouTube. Instagram jumped on the short-form standing video bandwagon with its Reels and Stories features, and Facebook cloned the same format as Facebook Stories.

Thus, the trend of vertical video exploded during the pandemic.

YouTube Shorts is an infant feature that allows creators to upload short-form vertical videos to the platform, adding various TikTok-like enhancements, from colorful text to images to different music additions.

YouTube Shorts F und is identical related to YouTube Shorts. This is quite an interesting concept to study as it’s associated with the vast platform.

The best part of YouTube Shorts? YouTube has signaled their attention to help creators monetize Shorts and transform them into a solid news revenue stream. To that concern, the company has decided to pay creators at least $100 million for their YouTube Shorts monetization through 2022.

Here we are going to introduce you how to make money on YouTube Shorts and some monetization tips. Just watch the below video.

• Part 1: What’s YouTube Shorts Fund?
• Part 2: How to Join/Apply for YouTube Shorts Fund?
• Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?
• Part 4: FAQs about YouTube Shorts Fund

Part 1: What’s YouTube Shorts Fund?

The YouTube Shorts Fund is a part of the YouTube Shorts monetization scheme. It’s a $100M fund distributed throughout 2021 - 2022.

As per YouTube’s official website source, anyone can participate in the fund simply by creating unique and engaging Shorts that delight the community of YouTube to a great extent.

Each month, YouTube reaches multiples of creators whose Shorts received the most views and engagement to reward them for their contributions. YouTube also asks the creators to share their feedback to continue enhancing the overall product experience. So, this activity relates to the YouTube Shorts Fund eligibility.

However, this YouTube Shorts Fund is generally not limited to just the YouTube Partner Program creators. Such creators will be eligible to participate if they adhere to all the Community Guidelines and create only original content for Shorts.

Moreover, YouTube kept sharing additional details as they got closer to the same concept.

The Future of Monetization on Shorts

As discussed earlier, the YouTube Shorts Fund is the first step in their journey to build YouTube Shorts, a monetization model.

Even YouTube is excited to begin rewarding creators for their contributions via the YouTube Shorts Fund. On the same note, they’ll expand their Shorts player across various YouTube surfaces to assist people in looking for new artists, creators, and Shorts to enjoy.

All in all, YouTube has helped an entire generation of artists and creators turn their creativity into businesses with the YouTube Shorts Fund. YouTube has paid $30 billion-plus money to artists, creators, artists, and media companies over the last three years. They remain deeply committed to supporting the next generation of mobile creators while introducing the YouTube Shorts Fund.

Part 2: How to Join/Apply for YouTube Shorts Fund?

First, know that every creator on the platform is eligible to know the YouTube Shorts fund eligibility.

Your channel has to comply with a strict set of eligibility requirements to activate the YouTube Shorts monetization.

Your channel has to have multiples of subscribers and four thousand hours of watch time to join the YouTube Partner Program. However, the case is quite different when it comes to YouTube Shorts eligibility.

The YouTube Shorts Fund only has a single requirement of eligibility criteria to know how to join the YouTube Shorts fund. You have to create original yet lovely content for the viewers.

You don’t have to be the YouTube Partner Program’s part, nor does your channel have to meet its requirements for monetization. The Shorts Fund is open to each creator.

YouTube will directly reach out to creators about the fund.

So far, there’s not a direct way of application for the YouTube Shorts Fund. Creators can’t request an invitation or enroll themselves in the fund. The only way you can join the fund is via a direct YouTube invitation.

YouTube will divide this fund from the Shorts Fund on a rolling basis. The creators who’ve received the highest amounts of views and engagement levels on their YouTube Shorts will receive the rewards. They plan to reach out to multiples of creators each month.

It will help if you keep creating great content to prepare for the YouTube Shorts fund.

The best way you can create is to keep uploading excellent content. You can use this time to become a pro at creating compelling YouTube Shorts among the broader audience base. It would help to grow your audience with Shorts so that your YouTube channel will be present on YouTube’s radar.

The YouTube Shorts Fund is an ideal opportunity for creators of all sizes to activate YouTube Shorts monetization.

Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?

To know how to claim YouTube Shorts Fund or bonus, you’re required to go through the following two steps:

• Accept the terms
• Link an active AdSense account

Creators who do not have an AdSense account will be able to set one up directly on YouTube as part of the procedure of claiming. Once you claim your YouTube Shorts fund or bonus payment successfully, that amount will get added to your monthly cost of AdSense.

It is worth defining that channels creating and publishing non-original content, videos re-uploaded from other channels, and videos with the logos or watermarks from third-party social platforms will not be eligible to claim a bonus payment from the YouTube Shorts Fund.

In addition to the YouTube Shorts Fund, YouTube provides numerous other methods in which creators can earn more revenues from their YouTube content and build their businesses on the platform. These consist of merchandise, ads, YouTube BrandConnect, and channel memberships, among others.

Part 4: FAQs about YouTube Shorts Fund

Here are some common questions about YouTube Shorts Fund for your reference.

1. How do YouTube Shorts go viral?

If we want to go viral at YouTube Shorts quickly, you have to follow the procedure consistently. Digital marketing is not rocket science. For someone, it takes one day to go viral, and for another one, to go viral, it takes one year as well. You only have to remember to create excellent, unique content quite consistently.

2. How long can YouTube Shorts be?

The creation tool of YouTube’s Shorts makes it easy to create short-form videos around 60 seconds long with their multi-segment camera.

3. Can YouTube Shorts be copyrighted?

Yes, it can be! However, you can add anything from YouTube’s audio to any copyright-free music to your YouTube Shorts video content.

4. Why are my YouTube Shorts not getting views?

Reconsider your approach if you’re not getting any YouTube Shorts views.

A common reason behind this is that you do not hold the viewer’s attention. The shorter the content, the more each second counts. Or, maybe your subscribers wish for long-form content.

5. Can you upload a video to YouTube Shorts?

Videos up to 60 seconds will show a trim editor. For videos longer than 60 seconds, you need to hit the Edit button into a Short video size to trim your video up to 60 seconds or less.

Conclusion

If you have already created a short-form vertical video or have a YouTube channel, try Shorts out. It could be an excellent manner to activate YouTube Shorts fund monetization or build an income stream for your channel and a new subscriber base.

If you’ve never used YouTube before, that’s an even great reason to give YouTube Shorts a try. Diving into YouTube can sometimes be challenging — with a potentially broad reach and day-one monetization, YouTube provides unheard-of perks to the creators of new Shorts.

Most people probably wouldn’t get attracted if any other company launched a new short-form vertical video platform. But because Shorts comes from a platform like YouTube — which has a long history of a massive audience, creator-friendly scenarios, and the power of Google backing it up — the new platform is a must-try for any video creator and creative individual. And, the addition of $100 million YouTube Shorts fund in financial support is a lot of delicious icing on the cake.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Step-Up Content Creation: Standard Studio Vs. Beta Access

YouTube Creator Studio vs. YouTube Studio (Beta): Which One is Better?

Richard Bennett

Oct 26, 2023• Proven solutions

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In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

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Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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