Harnessing YouTube’s Power for Personal Image Amplification

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

Your Brand is Your Unique Message
The Elevator Pitch
How to Start Building Your Brand
Being Consistent

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Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying to invent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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Building a YouTube channel isn’t a walk-in-the-park. As a content creator, you go toiling several processes to ensure its success. More so, you are probably building a brand and want people to know about your product or services. What about one easy way to remember the URL and share it with your potential subscribers? Besides sending such links to people, you’ll be reminding them to subscribe with just a click. And that’s YouTube auto-subscribe link. It is a more effective way than asking or directing to check your YouTube channel. They’ll probably not find it easy, maneuvering around numbers of other channels that bear names close to your channel. A visitor will quickly give up. You can save them the crap and engage more effectively.

Using a phone

First, open the YouTube app. Look for it on your phone’s home screen or search through apps.
Then sign in to your “Google” account for you to be able to subscribe to YouTube channels.
Next, locate the channel that you want to subscribe to. You can either subscribe from the channel home page or watch the channel video.
Tap on the “Subscribe” button. The text on the “Subscribe” button will immediately change to “Subscribed” once you hit the subscribe tab.
Finally, hit the “Subscriptions” tab to manage your channel subscriptions. You’ll also manage to see other latest updates from your subscription.
You can now easily manage your notifications. You now start to receive notifications of other new channels by default. It is possible to modify this by choosing “All,” “None,” or “Personalized” to determine how to get notifications.

Using a computer

First, visit the YouTube web page https://www.youtube.com in a web browser. The YouTube website will then be open.
Then sign in to your YT account. Remember, you must also be signed in to a Google account to subscribe to YouTube channels.
Browse for a channel and find what’s trending in the left-side panel of the screen.
Hit the “Subscribe” button to subscribe to a channel. Once you are subscribed, the Subscribe text button will turn grey and change to “Subscribed.”
View subscriptions by clicking the “three horizontal lines” found at the top-left corner of YouTube. You can also adjust your notification preferences to receive more or fewer updates from a channel.

1. Links will auto-prompt visitors to subscribe to your YouTube channel.

2. You can use the link anywhere and reach very many visitors.

3. It works automatically to boost your subscriber count.

Here are the steps to create YouTube auto subscribers’ links on your computer and mobile device.

Step 1. First, go to your YouTube Channel URL.
Step 2. Press on your “Profile,” then click on the “Settings” option in the drop-down menu.
Step 3. Next, click on the “Profile” picture and copy the URL link.
Step 4. Add your “YouTube” channel URL with an “Auto Subscribe Tag.” “YouTube channel URL + ?sub_confirmation=1 Then remove the Plus Sign in between to get a YouTube subscribe link.

Step 1. Launch the YouTube app on your mobile phone, then click on the “Profile” icon.
Step 2. Then go to the “Menu” tab and click on the “Your Channel” option.
Step 3. Select the “Share” option from the drop-down menu.
Step 4. Next, click on the “Copy link” of your YouTube Channel.
Step 5. Finally, add your “YouTube” channel URL with the Auto Subscribe Tag.

How to locate your YouTube Channel URL

Unfortunately, many people don’t know their YouTube Channel URL. Check out how to locate your URL.

Click on your “Profile” icon in the top-right corner of the YouTube page.
Choose the “Settings” option from the drop-down menu.
Next, hit the “Advanced” tab below your name.
Boom! You get your link.
Finally, combine your channel URL with the “Auto Subscribe” Tag.

● The formula: YouTube channel URL + “?sub_confirmation=1.” Remember to remove the parenthesis to get your auto-subscribe link.

As a content creator, you need to do more to add YouTube auto subscribers to your channel.

Use closed captions to improve accessibility

Including subtitles or closed captions can drive a larger audience to access your content. Some YouTube users have challenges, for example, the deaf or those with hearing problems. Creating a video and not considering this may limit such users from getting to your channel as they may not get all the needed information. Follow these steps to create subtitles or closed captions.

Sign in to YouTube Studio.
Then select the “Subtitles” option from the left menu.
Click on the video that you wish to edit.
Next, click on the “Add Language” button and select your language.
Go to the “Subtitles” section and select the “Add” button.
Finally, enter your captions as the video plays. It will enable viewers who find it challenging to understand your video in detail and probably hit the subscribe button.

Translate your video descriptions

YouTube is accessed worldwide and not necessarily by those who speak your language. You can increase the chances of subscribers by translating your video titles and descriptions to make them understandable to people from across the world. It will make your videos more discoverable and show that you care about those from other regions. Check out how to add translations to YouTube videos.

First, sign in to YouTube Studio.
Then go to the left menu and select the “Subtitles” option.
Choose the video in which you want to add the translations.
It would be best if you choose a language for your video. Click the “Confirm” button.
Then select the “Add language” option and choose the language you wish to translate your video into
Go to “Titles & descriptions” and select the “Add” tab.
Lastly, enter the translated description and hit the “Publish” button.

Use end screens for extra content promotion

An end screen call-to-action is essential in every video that you post on YouTube. They appear in the last 10 seconds and are useful in directing viewers to your chosen destination. Use them to direct a viewer to visit another channel, subscribe to your channel, or play another video. Here’s how to do it:

Firstly, sign in to YouTube Studio.
Then go to the “Videos” page and select a video to use.
Select the “Editor” tab from the left menu.
Next, choose the “Add an end screen” option to direct viewers appropriately.

Add a comment to your feed

This functionality is essential if many commenters repeatedly ask the same question. Besides, it will help you to boost engagement with a question.

Here are the simple steps on how to pin a comment to the top of your feed.

Go to your “Community” tab.
Then choose the comment that you wish to pin.
Click on the “More” tab > “Pin” option.

It is not necessarily true that YouTube auto-subscribe will subscribe to a new channel. However, some reasons may contribute to that. You may have realized that YouTube just subscribed you to random channels without asking you. Here are the possible reasons for that.

• Spinoff Channel
A content creator may decide to come up with a Spinoff channel. In this case, they may automatically subscribe you to their new channel. In most cases, such content creators want to promote their new channel.

• Check your extensions
One of your browsers may be playing tricks on your YouTube account. Extensions may change your browser’s settings and make the “Unsubscribe” option unavailable. Try disabling all of your browser extensions, then check back if YouTube still subscribes you to channels unknown to you. If so, solve the issue by uninstalling the specific extensions. These could be ad blockers or free VPN extensions.

• Someone else can hit the button
Do you share your computer with other fellows? The chances are that someone hit the “Subscribe” button without your consent. Just unsubscribe and keep watching next time.

Conclusion

● The internet arena is very competitive. It would be best if you did everything right to drive as many YouTube auto-subscribers as possible to your channel. And creating a YouTube auto-subscribe link is the first step to making things easier for your potential subscribers. We have covered how to create a YouTube subscribe link and shown other tricks to help you keep your viewers locked.

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