Harnessing YouTube’s Power for Profit: Mastering Short Video Earnings

YouTube Shorts have grown in popularity since the launch of the platform in 2021. At first, they offered a way for creators to share their content in a vertical format. However, YouTube Shorts monetization is also a great way for creators to earn money. When you monetize YouTube shorts, you increase the potential of earning more income on the platform. In this article, we explore what entails monetized YouTube shorts and how to increase your YT shorts earnings.

YouTube Shorts Monetization A cross-platform offers useful features for making your YouTube videos stand out to earn more revenue!

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Part 1. YouTube Shorts Monetization: Eligibility Criteria

With short monetization options, you can monetize your short-firm content by joining the YouTube Partner Program (YPP). Being a member of this program gives you access to all tools for making money on YouTube. This includes the ability to place ads on your videos or make money directly from your audience through fan funding.

Eligibility Requirements for Monetizing Shorts

The easiest way to monetize Shorts on YouTube is to access the fan-funding program. This program gives you access to special tools that you can use to generate revenue by interacting with views. This is a great option for creators who primarily make short-form videos. The requirements for this option are as follows:

• At least 500 subscribers to your channels
• At least 3 public video uploads in the last 90 days
• At least 3,000 public watch hours in the last 365 days, or
• At least 3 million public Shorts views in the last 90 days

Eligibility for Monetizing Shorts and Videos

The other way you can monetize shorts is by accessing ad revenue and fan-funding. With this option, you will generate income from ads that appear between Shorts in addition to interacting with viewers. This is a great option for creators who make long and short videos. The requirements for this include:

• At least 1,000 subscribers to your channels
• At least 4,000 public watch hours in the last 365 days, or
• At least 10 million valid public Shorts views in the last 90 days

Additional Guidelines for Creators

Once you meet the eligibility criteria, you will be required to follow certain guidelines or policies to continue earning. The additional guidelines include:

• Follow YouTube’s Advertiser-Friendly Content Guidelines
• Make sure your channel does not have active Community Guidelines Strikes
• Live in a region where the program is available
• Avoid uploading another creator’s content by transforming the content or adding a new perspective to it
• Avoid using unedited clips from TV shows or movies that you don’t have rights to
• Don’t pay for fake or automated views
• Turn on 2-Step verification for your Google Account
• Have an active AdSense account
• Have access to advanced YouTube features by verifying your identity

Part 2. Monetizing YouTube Shorts: Step-by-Step Guide

Can you monetize YouTube shorts? Yes, in more than one way. The easiest is through the ad-revenue sharing model. Follow these steps to become part of the YPP and start monetizing your Shorts on YouTube:

Step 1Sign in to YouTube

Step 2Select YouTube Studio

In the top right of the YouTube page, click on your profile picture. From the pop-up menu that appears, select YouTube Studio.

Step 3In the left menu, Click on Earn

Step 4

If you are eligible for the YPP, you will see an Apply Click on it to go to the next step. If you are not yet eligible, click the Get Notified button to be notified once your channel becomes eligible. That’s when you will have the opportunity to finish the application process.

Step 5

Click Start to review and accept YouTube’s Base terms.

Step 6

Link your existing AdSense account if you have one. If not. Click Start to set up a new one.

Step 7

Wait for YouTube to review and approve your application. The process will normally take a month. Once you are approved for the YPP, go to the Earn section in YouTube Studio. Then accept the Shorts Monetization Module. This will allow you to access ads and other money-making tools on YouTube.

The instructions shared above are for applying for the YPP using a computer or desktop. You will still follow the same steps when using a mobile device, but you will do so using the YouTube Studio app.

The money-making feature monetizes Shorts in exciting ways. To start monetizing with Super Thanks fan funding, click Supers on the Earn tab in YouTube Studio. Then click Get Started, and follow the presented prompts. The same process is applicable for Channel Memberships, and other fan-funding options.

Part 3. YouTube Shorts Monetization: A Realistic Look at Earnings Potential

Monetizing YouTube Shorts has the potential to make decent earnings. Although the amount is not as much as a long-form videos, it is a great way of making money on YouTube quickly. Most YouTube Shorts creators agree that the revenue per thousand views (RPM) for short-form content is currently around $0.05 - $0.07. This means that for a million Shorts views, you will make $50 - $70.

Factors That Influence Earnings

The amount of money you make on YouTube Shorts is not fixed. It will depend on several factors, including the revenue channel and your interactions with viewers

• Ad revenue: A higher view count on Shorts increases ad revenue from the ads that are between Shorts on the platform.
• Viewer engagement: Viewer engagement brings in additional revenue through features like Super Thanks.
• Number of monetized Shorts: Monetizing most of your short-form videos will increase the revenue generated.
• Shopping Revenue: How well you promote your products and the set price point of the products will determine the shopping revenue generated.

Examples of Creators Who Have Earned from Shorts

The revenue-sharing program is the easiest way for creators to earn money on YouTube. Since monetizing their Shorts, these creators earned some decent bonus amounts:

• Hassan Khadair (2.1 million subscribers) - Earned $872.14 in ads from 22 million Shorts views
• Riley Lemon (84,000 subscribers) - Earned $76.23 in ads from 1.9 million Shorts views
• James Seo (573,000 subscribers) - Earned $445.09 in ads from 10.3 million Shorts views
• Matthew King (212,000 subscribers) - Earned $163.73 in ads from 4.2 million Shorts views

Part 4. Editing YouTube Shorts with WonderShare to Boost Revenue Potential

The best way to reap big from Shorts YouTube monetization is to make quality videos that will go viral easily. Videos that generate more views will earn you more revenue and increase the number of subscribers within a short time. With Wondershare Filmora, making such videos is easy. The video editing software offers useful features for making your videos stand out. From jaw-dropping sports videos to cinema-like production, the choice of options is endless.

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The choice of Filmora features you use on your editing projects will depend on your goals. Here are a few favorites to get you started:

1. Auto Reframe

Before uploading a short-form video on YouTube, you want to make sure it is of the right resolution. The Auto Reframe feature on Filmora allows you to instantly resize your videos while keeping all the important details. You only need to record one video for all platforms, and edit to fit with auto reframe.

2. ** Text to Speech

Narration is an important aspect of YouTube Shorts. You can tell what is happening in the clip in the simplest way for your audience to understand. The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voice-over. This makes your Shorts video more entertaining and enriched with more elements.

3. AI Portrait

Just like other vertical social media videos, Shorts require some bit of personalization. You may want to add a bit of elements or filters. The AI Portrait feature automatically removes background with high accuracy to further enhance your videos. It also comes with over 70 portrait and sticker effects to bring out the mood you are going after. Automatically recognize the faces of your subjects and add AR stickers on the go.

Conclusion

YouTube Shorts have become immensely popular. They tend to have a higher ROI and receive more engagement compared to long-form video content. This makes vertical short-form videos more important and lucrative for content creators. When it comes to YouTube short video monetization, posting quality videos is the key ingredient. We recommend using Wondershare FIlmora to edit your videos. This will make sure they are more entertaining and keep more people engaged.

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Unlock More Views: The Art of Editing Your YouTube Content

How to Optimize YouTube Tags/Title/Description for More Views

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

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Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

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Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Click here

## Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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